A novel idea for bicycle helmets has surfaced, combining the functionality of a baseball cap with the security of a conventional helmet. 2013 is the year. This ground-breaking product is the outcome of years of research and development and was designed by Strategic Sports Ltd., a company committed to revolutionising cycling safety gear. Therefore, the goal of the Morpher helmet design was to address common issues that riders have with cumbersome, big helmets.
Launched to bring this innovative helmet to market, Morpher's Indiegogo campaign is a shining example of crowdfunding success. The campaign, which had a $50,000 target, ended up raising over $3 million, exceeding projections and creating a new benchmark for crowdfunding. Morpher Helmet delivered over 3,000 helmets to backers.
In stark contrast, many Indiegogo backers felt duped by a competitor helmet brand, Park and Diamond. While they accomplished a wildly successful campaign, nothing ever came of it. Thousands of backers went without ever receiving their helmet and millions of dollars left unaccounted.
What, then, made Morpher's campaign so effective, and how did it accomplish what so many others failed to?
1. Strong Pre-Launch Preparation
Crowdfunding campaigns that are successful typically start well in advance of the campaign. The pre-launch phase is critical for the Morpher helmet. The Morpher helmet team used social media and other channels to interact with their target audience in order to create anticipation. Because of this early involvement, there was already a community ready to support the campaign when it launched, helping to generate interest in the product.
2. Innovative Product Design
The foldable design of the Morpher helmet is a major feature. It can be inconvenient to wear traditional helmets because they are large and difficult to pack. Morpher created a helmet that folds down to a small, portable size of 14.5 x 2.75 x 6.75 inches in order to address this issue. It unfolds into a full-sized helmet measuring 11 x 8.5 x 5 inches when you need it. Many prospective backers were really impressed by this clever design, which addresses the issue of bulkiness and greatly improves the helmet's convenience.
3. Clear and Compelling Value Proposition
A good explanation of the importance of the Morpher helmet was provided by the Indiegogo campaign. The campaign did not just highlight the features of the helmet; it also highlighted its ability to solve real-world problems. Easy folding and storing is not only a great feature of the helmet, but it also offers a practical solution to a common issue that cyclists face. A strong value proposition was presented to potential backers, making it simple for them to understand why they should fund the project.
4. High-Quality Visuals and Communication
The campaign features top-notch photos that showcase the Morpher helmet's features and design. Potential backers were able to see how the helmet would fit into their lives with the aid of high-quality photos and videos. In addition, the campaign answered questions and kept lines of communication open and frequent with its supporters. By maintaining openness throughout the campaign, the community was informed and trust was fostered.
5. Well-Structured Funding Strategy
Morpher ran a well-thought-out campaign with specific goals and due dates. The $50,000 initial goal is set at a reasonable level, which allows the campaign to gain traction and momentum. The campaign's early backers, who kept it moving forward, were largely responsible for its success. To accommodate different levels of assistance and encourage greater participation, the group also offered a range of reward levels.
6. Identifying a Specific Market need
The Morpher helmet addressed a specific need in the cycling market: the desire for a more convenient and portable helmet. By focusing on this need, the campaign is able to tap into a market of cyclists who are looking for a solution to the common issues associated with traditional helmets. This focus on a clear market need helped the campaign attract numerous backers who were excited about the product.
7. Delivery of Product
Unlike the Park and Diamond campaign, which left backers with nothing more than empty pockets, Morpher actually delivered its product. It’s not uncommon for Indiegogo campaigns to take longer than intended due to supply chain or manufacturing tooling issues, but it’s unacceptable for a product to simply not be delivered with no communication. Backers were pleased with Morpher founder Jeff Woolf’s constant updates and detailed communication efforts, with over 80 updates posted. Impressively, over 3,000 helmets were delivered to Morpher’s backers.
Conclusion
One notable example of how a well-run crowdfunding project can produce amazing outcomes is Morpher's Indiegogo campaign. Innovative design, a successful pre-launch strategy, a distinct value proposition, excellent visuals and communication, a well-organised funding plan, and meeting a particular market need are some major contributing factors to the success. These components work together to help Morpher surpass its funding targets and create a new benchmark for the crowdfunding industry.
Media Contact
Company Name: Morpher Helmet
Contact Person: Jeff Woolf
Email: Send Email
City: London
Country: United Kingdom
Website: morpherhelmet.com
