Provi Elevates Technology and Data Infrastructure to Drive Growth for Evolving Bev-Alc Industry

Company marks major milestones in data security with SOC 2 Type II certification and expanded technology investments

Provi, the largest online marketplace for the beverage alcohol industry, today announced significant investments in technology and data infrastructure. These developments are designed to better serve the evolving needs of the industry, supporting improved data insights, streamlined operations, and smoother digital experiences across the three-tiered system.

Provi has successfully achieved SOC 2 Type II certification, a rigorous audit that verifies the company's adherence to the highest standards for managing customer data based on the principles of security, availability, processing integrity, confidentiality, and privacy. This certification underscores Provi’s ongoing commitment to protecting sensitive data within its digital offerings and ensuring operational excellence.

“Our continued technology and data investments are part of a larger strategy to offer more meaningful insights and improved user experiences across all three tiers of the beverage alcohol industry,” said Dave Herman, Chief Technology & Product Officer, Provi. “Achieving SOC 2 Type II certification is a critical step forward in maintaining trust with our partners and ensuring that their data is handled with the utmost care and security.”

The beverage alcohol industry has seen a significant expansion, with product offerings and SKUs in the U.S. market growing substantially over the past few years. To keep pace with this innovation, Provi’s focus on data security and infrastructure is crucial for supporting the industry’s continued growth.

“As the beverage alcohol market continues to evolve, digital tools like Provi play a vital role in helping businesses stay informed and ahead of trends across the industry,” said Brian Sudano, Chief Executive Officer at S&D Insights, LLC. “I commend Provi for their proactive investments in data security and technology—these efforts are helping to drive the industry forward by giving retailers, distributors, and producers the resources we need to navigate an increasingly complex landscape.”

Recently, Provi rolled out new features aimed at addressing the growing needs of retailers and distributors, with further enhancements planned for the coming year.

About Provi (www.provi.com)

Provi is the largest online marketplace that simplifies the complex process of ordering wholesale alcohol by connecting buyers, distributors, and suppliers. Active in all markets throughout the U.S., Provi’s robust online marketplace improves communication and efficiency between on- and off-premise buyers and distributors. Provi's suite of offerings also includes the Beverage Media properties with an industry legacy dating back to the repeal of prohibition, along with SevenFifty Daily, an award-winning industry publication discussing the beverage alcohol business and culture.

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