Hydration is vital while biking on road but regular water bottles often put cyclists in an unsafe position even for a decent sip. But, come 2022, a new twist arises. A visionary Dutch company, Nothirst, has recently launched a breakthrough eco-friendly sports bottle on Kickstarter that is uniquely designed to keep cyclists safe when they take a sip from the bottle while riding. Titled “The Upright”, the innovative bottle also assures no compromise on the speed and performance of the cyclist taking a sip during competitions or rides.
The First-of-its-kind, The Upright comes with a patented angled bottleneck that enables cyclists to maintain their aerodynamic positioning when taking sips, while keeping their eyes on the road. The unique design eliminates the need to tilt the body and head while taking sips, thereby ensuring a safer riding experience for cyclists.
“With regular water bottles, you have to angle your body just for a proper sip of water. On one hand, the bottle obstructs a part of the view of the road, on another, it makes you create a drag. Put simply, regular water bottles hamper both the safety and speed of the cyclists while they are on road. This is where our patented uniquely designed “The Upright comes to the rescue”, stated the leading spokesperson from No Thirst.
Our breakthrough bottle has been designed keeping your safety and performance in mind. Thanks to its innovative angled bottleneck, cyclists will be able to take sips without looking as if they are stretching. All you would have to do here to take the sips is to squeeze the bottle and you will receive your desired dose of hydration seamlessly. There is no need to tilt the body – Upright comes with a strategically designed and placed internal straw that ensures no residual water is left in the bottle”, explained the spokesperson adding that The Upright can reduce drag by 35% in comparison to regular water bottles.
Top features of The Upright:
- The unique design helps to maintain aerodynamic positioning
- Compact and lightweight
- Made from sturdy biobased plastic
- Strong and durable
- Easy to disassemble and clean
- Dishwasher safe
- Eco-friendly production and packaging
- Fits all bottle holders
- Easy to refill
- Unique design prevents rolling away of the bottle during accidental drops
The Upright comes in 2 sizes – 750 ml and 1000 ml
The bottle will be available in 3 colors – Black, Blue, and Grey.
The Upright has received rave reviews from professional cyclists and athletes-
“The Upright is a clever bottle. When I saw it, I couldn’t believe this was the first time someone thought about this. As a cyclist and ice skater, it helps me to drink more efficiently. Especially with a headwind.” – Tonny Zaal, award-winning triathlete
“Using The Upright feels so natural. Since I’ve used this bottle, I instinctively want to use other bottles the same way. Only to realize that it won’t work when I squeeze into them. This is by far my new favorite bottle.” – Wendy Breedijk, cyclist and ice skating coach
“The Upright is ‘the’ hydration tool that all cyclists have been waiting for this long. We have already received a heads-up from professional cyclists and now we are looking forward to starting mass production. Thus, this Kickstarter campaign. Your generous support will enable us to bring The Upright to life and make hydration a seamless and safer affair for cyclists on road.”
Backers will be rewarded with exclusive Kickstarter discounts on The Upright bottles.
To show your support for the campaign, please visit Kickstarter.
Media Contact
Company Name: NOTHIRST
City: Leiden
Country: Netherlands
Website: www.kickstarter.com/projects/1137356957/upright-hydrate-safely-without-losing-speed?ref=4e5chh
