UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549


FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934

Date of Report: October 27, 2011
(Date of earliest event reported)

Lithia Motors, Inc.
(Exact name of registrant as specified in its charter)
OR
(State or other jurisdiction
of incorporation) 001-14733
(Commission File Number) 93-0572810
(IRS Employer
Identification Number)
360 E. Jackson Street, Medford, OR
(Address of principal executive offices)   97501
(Zip Code)
541-776-6401
(Registrant's telephone number, including area code)
Not Applicable
(Former Name or Former Address, if changed since last report)


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 7.01. Regulation FD Disclosure


On October 27, 2011, Lithia Motors, Inc., an Oregon corporation, announced it would be presenting at the Gabelli & Company Automotive Aftermarket Conference at the Bellagio in Las Vegas, NV on November 1, 2011.

A copy of the press release is attached hereto as
Exhibit 99.1 and is incorporated in this Item 7.01 by reference.

As provided in General Instruction B.2. of Form 8-K, the information in the press release attached as Exhibit 99.1 and incorporated by reference in this Item 7.01 shall not be deemed to be "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), nor shall such information be deemed incorporated by reference in any filing under the
Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits

(a) Financial statements:
            None
(b) Pro forma financial information:
            None
(c) Shell company transactions:
            None
(d) Exhibits
            99.1       Press Release of Lithia Motors, Inc. dated October 27, 2011


SIGNATURE

      Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


Dated: October 27, 2011
LITHIA MOTORS, INC.

By:  /s/ Chris Holzshu                    
     Chris Holzshu
     Senior Vice President and Chief Financial Officer


Exhibit Index Exhibit No. Description 99.1 Press Release of Lithia Motors, Inc. dated October 27, 2011