AquaTru by Ideal Living's award-winning water purifier secures its place as the must-have kitchen gadget/technology/solution for pure, healthy water backed by science.

Ideal Living, maker of AquaTru and AirDoctor, today announced two major industry recognitions: Good Housekeeping selected the AquaTru Carafe Smart as a 2026 Kitchen Awards Winner and Esquire’s 2025 Gadget Awards named AquaTru Carafe the Best Water Purifier.

The 2025 Esquire Gadget Awards honored the 63 products of the year that will change the way you live your life, epitomizing the direction in which tech should go. After testing several water filters available on the market, Esquire declared, “There was no competition for this round when it comes to the AquaTru Carafe.” It went on to highlight AquaTru Carafe’s four-stage Ultra Reverse Osmosis filtration, sleek design, large size and glass pitcher as standout features.

“We’re thrilled to have AquaTru recognized by Esquire and Good Housekeeping — two of the most trusted names in consumer testing,” said Peter Spiegel, founder and co-CEO of Ideal Living. “These awards are meaningful because the products are thoroughly tested by experts and consumers and independently validate that AquaTru water purifiers are in a class of their own.”

Both honors demonstrate AquaTru’s growing recognition in the consumer product category by respected institutions. As the only countertop water purifier tested and certified to remove 84 contaminants, including microplastics and “forever chemicals” (PFOS + PFOA), AquaTru ensures every drop is clean, safe and great-tasting, while helping reduce single-use plastic bottles.

"These recognitions mean so much to us,” said Katie Williams, founder and co-CEO of Ideal Living. “They are a tribute to the dedication of our team, partners, and community, all working together toward AquaTru’s mission to make pure, safe water available to everyone."

For more information about Ideal Living and its products, please visit www.idealliving.com.

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About Ideal Living

Ideal Living believes in providing everyone access to pure water, clean air and a solid foundation for wellness. With a focus on wellness solutions, Ideal Living develops innovative products that promote physical, mental and emotional well-being. From advanced water and air purification systems to lifestyle accessories, Ideal Living offers a range of solutions to enhance every aspect of daily life – whether at home, work, school, the gym or on vacation. For more information, visit www.idealliving.com.

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