Growing Healthy Fast Casual Brand Brings Its Wellness-First Approach to a New Category, Packed with Protein and Built to Fuel Any Routine
CRISP & GREEN®, the wellness-focused fast casual brand known for proving healthy food can be craveable, convenient and energizing, is officially stepping into the sandwich category for the first time.
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CRISP & GREEN Debuts a Fresh Sandwich Lineup
The brand's all-new sandwich lineup takes some of America's most beloved summer go-tos and gives them the CRISP & GREEN treatment of premium proteins, fresh vegetables, chef-inspired flavor combinations and house-baked bread. The launch represents one of the most significant menu expansions in company history and another step in CRISP & GREEN's emergence as one of the most versatile concepts in healthy fast casual.
“As we've continued to innovate and evolve our menu, we've seen incredible enthusiasm for our handheld offerings, and sandwiches felt like the perfect next chapter for the brand,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “We took some of the most beloved sandwich classics and reimagined them the CRISP & GREEN way, with premium ingredients, bold flavors and the same thoughtful craftsmanship our guests have come to expect. These sandwiches deliver the experience guests crave while staying true to what CRISP & GREEN does best: serving food that tastes great and helps people feel their best.”
Unlike traditional quick-service sandwiches that often prioritize convenience over quality, CRISP & GREEN developed this new menu with a wellness-first mindset. Designed for busy schedules and active lifestyles, the sandwiches pack up to 39 grams of protein. The new lineup features:
- Cali Club: A bold new take on the classic club layered with roasted chicken, crispy bacon, fresh tomato slices, oil and vinegar and a creamy jalapeño green goddess dressing for satisfying flavor in every bite.
- Classic Honey Mustard: A timeless favorite elevated with premium roasted turkey, creamy provolone, vine-ripened tomato slices, oil and vinegar and a smooth, balanced honey mustard finish for the perfect blend of savory and tangy flavor.
- Pesto Primo: An herb-forward sandwich featuring tender roasted chicken, rich basil pesto, creamy provolone, fresh sliced tomatoes and oil and vinegar for a bright, vibrant flavor profile.
- The Rancher: A hearty yet fresh sandwich crafted with tender roasted chicken, hand-sliced avocado, creamy provolone, crisp cucumber, oil and vinegar and creamy ranch dressing for familiar comfort with an elevated twist.
- Turkey BLT: A refreshed take on the iconic deli staple featuring premium roasted turkey, crispy bacon, creamy provolone, ripe tomato slices, oil and vinegar and mayonnaise.
- Turkey Provo: A simple, dependable classic made with premium roasted turkey, creamy provolone, fresh sliced tomatoes, oil and vinegar and mayonnaise for a clean, satisfying bite.
Alongside the new sandwiches, CRISP & GREEN is also introducing a new lineup of premium Kettle Cooked Potato Chips in three varieties: Classic, Salt & Vinegar and Cracked Pepper & Sea Salt. To celebrate the launch, guests will receive one complimentary bag of chips with the purchase of any sandwich from June 9 through June 16 at participating locations. Offer valid for in-restaurant purchases only and limited to one bag of chips per sandwich purchased.
For more information, visit www.crispandgreen.com and follow @crispandgreen on Instagram and Facebook.
About CRISP & GREEN®
CRISP & GREEN® is a fast-casual dining destination offering chef-crafted healthy menu options including salads, grain bowls, smoothies, wraps, iced beverages and more. Founded in 2016, the lifestyle brand is dedicated to supporting guests’ wellness journeys and providing whole-food ingredients to support the next era of wellness. With 52 locations and dozens under development across the U.S., CRISP & GREEN is rapidly expanding, serving up hospitality, community, and seasonally-inspired healthy dishes in equal measure. For more information, visit www.crispandgreen.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260609651527/en/
The brand's all-new sandwich lineup takes some of America's most beloved summer go-tos and gives them the CRISP & GREEN treatment of premium proteins, fresh vegetables, chef-inspired flavor combinations and house-baked bread.
Contacts
Media Contact
Kelly Itatani
Powerhouse+Co.
Kelly@powerhouseandco.com
909.270.6608