NIQ to expand availability of NIQ’s Activate platform on Google Cloud Marketplace

New Availability will help accelerate Retailer New Revenue Streams and Scale Personalization Strategies

NIQ, the leading global provider of measurement and analytics, today announced the Activate Platform will be available on Google Cloud and available on the Google Cloud Marketplace this Fall. The new offering will combine NIQ’s industry-leading data and insights with Google Cloud’s powerful Infrastructure, Data and AI Cloud capabilities to help businesses make better decisions.

NIQ's Activate Platform is a comprehensive SaaS, AI-based collaborative platform solution that provides businesses with a single view of their customers across all channels. The platform includes data from NIQ’s vast measurement and analytics portfolio, with data that can be used to analyze customer behavior, identify trends, inform assortment rationalization, and identify cross-sell opportunities. The platform offers users the Full View into Supply Chain Analytics, Assortment & Promotion Analytics, Category & Customer Analytics, Personalized Offer Management, and Retail Media Intelligence.

“We are excited to partner with Google Cloud to make our Activate Platform available on Google Cloud and Google Cloud Marketplace,” said Jamie Clarke, Head of North America Retail, NIQ. “This relationship will give our customers the ability to access our data and insights on the platform of their choice, while also benefiting from Google Cloud’s world-class data and analytics capabilities. Together, we can help businesses make better decisions faster and create engagements that matter to retailers, suppliers and customers.”

NIQ Activate enables retailers to create incremental value and accelerate growth through retail media, personalized experiences and actionable category and customer insights. The agreement combines Google Cloud’s industry-leading capabilities in data and AI with first-party customer and sales data to improve customer engagements for retailers. With NIQ Activate on Google Cloud, retailers can create more sustainable revenue streams by monetizing their data assets with hyper-targeted audience building, easily creating impactful offers and ads, and accessing end-to-end measurement reports.

“As a part of their digital transformation strategies, many enterprises are seeking solutions that help them modernize and accelerate their most critical operations with Google Cloud," says Jose Gomes, Managing Director, Retail Customers, Google Cloud. “With its solution coming to Google Cloud this fall, NIQ Activate will enable teams to unlock the full power of their data by combining NIQ’s insights with Google Cloud’s leading infrastructure and BigQuery technology."

The first two modules (Category & Customer Insights, and Personalization), of the Activate Platform on Google Cloud Marketplace will be available in the fall of 2023. Google Cloud customers can achieve benefits including simplified procurement, consolidated billing, and financial incentives. The platform will be fully integrated with Google Cloud products, such as BigQuery, Dataproc, and Cloud Dataflow. This integration will allow businesses to take advantage of Google Cloud’s BigQuery and AI technology to accelerate enterprises’ data driven transformations.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View^(TM).

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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