Zevia Appoints Kirsten Suarez as Chief Marketing Officer

Zevia PBC (“Zevia” or the “Company”) (NYSE: ZVIA), the company disrupting the liquid refreshment beverage industry with great tasting, zero sugar beverages made with simple, plant-based ingredients, today announced the appointment of Kirsten Suarez as its Chief Marketing Officer (CMO).

Ms. Suarez brings to Zevia over 20 years of experience in marketing and brand-building with leading consumer-packaged goods (CPG) and quick-service restaurant (QSR) companies including Taco Bell and Procter & Gamble. During her most recent role as CMO at N!CK’S, a Swedish-born, better-for-you growth-stage food company delivering no sugar added products, she led omnichannel marketing, and the brand was named to Bain & Company’s List of 2023 Insurgent Brands in recognition of delivering high growth. As Zevia’s CMO, she is responsible for leading the development and execution of marketing strategies to drive Zevia’s core growth initiatives and build the Zevia brand, and she reports to Amy Taylor, President and CEO of Zevia.

“Kirsten is an outstanding addition to our leadership team,” said Taylor. “We are excited to have her onboard to spearhead an expanded role for marketing as part of our brand refresh and growth strategy. She brings an entrepreneurial mindset along with a proven track record of success driving revenue growth and profitability through brand-building, portfolio management and great consumer marketing. Kirsten also has a deep understanding of the Zevia customer, better-for-you foods and mainstream CPG and is equally passionate about our mission.”

Prior to N!CK’S, Suarez served as executive-level Marketing Director for Taco Bell, where she developed and managed multi-company partnerships, oversaw product innovation including beverage and led holistic marketing for multiple product lines. Before joining Taco Bell, Ms. Suarez spent over a decade at Procter & Gamble, where she held progressive roles of responsibility within Marketing from 2008 to 2019 and was involved in multiple new ventures and global branding initiatives. Suarez holds a BBA in Marketing and Psychology from the University of Miami’s Herbert Business School and an MBA in Marketing Strategy from the Emory University’s Goizueta Business School.

“The Zevia brand has strong momentum and even greater potential, and I’m thrilled to be joining the Company at such an exciting time,” said Suarez. “I look forward to working alongside such a talented team driven by a mission focused on improving the health of the individuals and communities we touch.”

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or imply future results, performance or achievements, and may contain words such as “anticipate,” “believe,” “consider,” “contemplate,” “continue,” “could,’” “estimate,” “expect,” “forecast,” “guidance,” “intend,” “may,” “on track,” “outlook,” “plan,” “potential,” “predict,” “project,” pursue,” “seek,” “should,” “target,” “will,” “would,” or the negative of these words or other similar words, terms or expressions with similar meanings. Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved. Forward-looking statements contained in this press release relate to, among other things, statements regarding 2023 Guidance and anticipated growth, supply chain service levels and our efforts to resolve supply chain logistics challenges, strategic direction, branding, operating environment, distribution, velocity, pricing and costs. Forward-looking statements are based on current expectations, forecasts and assumptions that involve risks and uncertainties, including, but not limited to, the ability to develop and maintain our brand, our ability to successfully execute on our rebranding strategy and cost reduction initiatives, our ability to restore supply chain service levels on the anticipated timeline, product demand, change in consumer preferences, pricing factors, the impact of inflation on our sales growth and cost structure such as increased commodity, packaging, transportation and freight, warehouse, labor and other input costs and other economic, competitive and governmental factors outside of our control, such as pandemics or epidemics, and adverse global macroeconomic conditions, including rising interest rates, instability in financial institutions and a recessionary environment, and geopolitical events or conflicts, that may cause our business, strategy or actual results to differ materially from the forward-looking statements. We do not intend and undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable law. Investors are referred to our filings with the U.S. Securities and Exchange Commission for additional information regarding the risks and uncertainties that may cause actual results to differ materially from those expressed in any forward-looking statement.

About Zevia

Zevia PBC, a Delaware public benefit corporation designated as a “Certified B Corporation,” is focused on addressing the global health challenges resulting from excess sugar consumption by offering a broad portfolio of zero sugar, zero calorie, naturally sweetened beverages. All Zevia® beverages are made with a handful of simple, plant-based ingredients, contain no artificial sweeteners, and are Non-GMO Project verified, gluten-free, Kosher, vegan and zero sodium. Zevia is distributed in more than 32,000 retail locations in the U.S. and Canada through a diverse network of major retailers in the food, drug, warehouse club, mass, natural and ecommerce channels.



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