RECENT EVENTS

Coca-Cola FEMSA shareholders approve dividend for Ps. 809 million, an increase of 12% as compared to the dividend paid for 2005.

Mexico City (March 27, 2007) - Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) (“Coca-Cola FEMSA” or the “Company”), the largest Coca-Cola bottler in Latin America and the second largest Coca-Cola bottler in the world, held its Annual General Ordinary Shareholders Meeting, at which shareholders approved the annual report presented by the Board of Directors, the consolidated financial statements for the year ended December 31, 2006, the declaration of the dividend for fiscal year 2006 and the composition of the Board of Directors for 2007.

Shareholders approved the payment of a dividend in the amount of Ps. 809 million. The dividend will be paid on May 15, 2007 in the amount of Ps. 0.4380 for each ordinary share, equivalent to Ps. 4.38 per ADR, an increase of 12% in real terms as compared to the dividend paid for 2005.

Coca-Cola FEMSA, S.A.B. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and southeast Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater São Paulo, Campiñas, Santos, the state of Mato Grosso do Sul and part of the state of Goias) and Argentina (federal capital of Buenos Aires and surrounding areas), along with bottled water, beer and other beverages in some of these territories. The Company has 31 bottling facilities in Latin America and serves over 1,500,000 retailers in the region. The Coca-Cola Company owns a 31.6% equity interest in Coca-Cola FEMSA.