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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

                        Commission File Number: 000-12564
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                                  (Check One):
    [ ] Form 10-K [ ] Form 20-F [ ] Form 11-K [X] Form 10-Q [ ] Form N-SAR

                        For Period Ended: March 31, 2001
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                       [ ] Transition Report on Form 10-K
                       [ ] Transition Report on Form 20-F
                       [ ] Transition Report on Form 11-K
                       [ ] Transition Report on Form 10-Q
                       [ ] Transition Report on Form N-SAR

                        For the Transition Period Ended:
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                               Nothing        in this form shall be construed to
                                              imply that the Commission has
                                              verified any information contained
                                              herein.
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                            If              the notification relates to a
                                            portion of the filing checked above,
                                            identify the Item(s) to which the
                                            notification relates:

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                        PART I -- REGISTRANT INFORMATION


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                             Full Name of Registrant

                     Sterling Capital Investment Group, Inc.
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                            Former Name if Applicable
                       Sterling Media Capital Group, Inc.
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               Address of Principal Executive Office (Street and Number)

                         4570 Westgrove Drive, Suite 220
                              Addison, Texas 75001
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                        PART II--RULES 12b-25(b) AND (c)

         If the subject report could not be filed without unreasonable effort or
expense and the registrant seeks relief pursuant to Rules 12b-25(b), the
following should be completed. (Check box if appropriate)

                  [  ]     (a)      The  reasons  described  in  reasonable
         detail  in Part III of this form  could not be  eliminated without
         unreasonable effort or expense;

                  [X] (b) The subject annual report, semi-annual report,
         transition report on Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion
         thereof, will be filed on or before the fifteenth calendar day
         following the prescribed due date; or the subject quarterly report of
         transition report on Form 10-Q, or portion thereof will be filed on or
         before the fifth calendar day following the prescribed due date; and

                  [  ]     (c)      The  accountant's  statement  or other
         exhibit  required by Rule  12b-25(c)  has been  attached if applicable.


                               PART III--NARRATIVE

         State below in reasonable  detail the reasons why the Form 10-K, 20-F,
11-K, 10-Q,  N-SAR, or the transition report or portion thereof, could not be
filed within the prescribed time period.  (ATTACH EXTRA SHEETS IF NEEDED)

                  The company has been experiencing an extreme cash shortage
         since promised funds were not delivered. The shortage has caused the
         Company to be unable to make complete payments to its appraisers and
         auditors. Without the services of these individuals, the Company has
         been unable to complete the financial reports necessary to support its
         periodic filing. The Company is actively pursuing other funding sources
         to allow it to obtain the services needed to make the required filings.
         It is hoped that these reports can be made without significant further
         delays.


                           PART IV--OTHER INFORMATION

         (1)      Name and telephone number of person to contact in regard to
this notification:

                        Tom D. Winslett, II       972               248-4411
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                          (Name)              (Area Code)     (Telephone Number)

         (2) Have all other periodic reports required under Section 13 or 15(d)
of the Securities Exchange Act of 1934 or Section 30 of the Investment Company
Act of 1940 during the preceding 12 months or for such shorter period that the
registrant was required to file such report(s) been filed? If answer is no,
identify report(s).

                           [  ] Yes         [X] No

         (3) Is it anticipated that any significant change in results of
operations from the corresponding period for the last fiscal year will be
reflected by the earnings statements to be included in the subject report of
portion thereof?

                           [  ] Yes         [X] No

         If so, attach an explanation of the anticipated change, both
narratively and quantitatively, and, if appropriate, state the reasons why a
reasonable estimate of the results cannot be made.




                     Sterling Capital Investment Group, Inc.
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                  (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned
hereunto duly authorized.


Date  May 14, 2001                                  /s/ __Bob L. McGiboney_____
                                                           ----------------
                                                     Name: Bob L. McGiboney
                                                     Title:   President

INSTRUCTION: The form may be signed by an executive officer of the registrant or
by any other duly authorized representative. The name and title of the person
signing the form shall be typed or printed beneath the signature. If the
statement is signed on behalf of the registrant by an authorized representative
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.


                                    ATTENTION
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Intentional misstatements or omissions of fact constitute Federal Criminal
Violations (See 18 U.S.C. 1001)
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