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Notice to the Market
Banco Bradesco and Banco do Brasil start dealings to explore businesses related to loyalty program by coalition
Banco Bradesco S.A. (“Bradesco”) and Banco do Brasil S.A. (“BB”) hereby inform that Companhia Brasileira de Soluções e Serviços (“CBSS”) initiated, through its wholly-owned subsidiary that already exists, LIVELO S.A. (“LIVELO”), the dealings to explore businesses related to loyalty program by coalition.
The loyalty program by coalition allows the customer to accumulate and rescue points from various partners.
LIVELO is a company with indirect participation of Bradesco, with 50.01% of the capital stock, and of BB, with 49.99% of the capital stock, through CBSS, and has as its main objective:
(i) to act as an independent and open loyalty program by coalition, having as partners: payment instrument issuers, retailers and other loyalty programs, among others;
(ii) to bring together a diverse group of relevant and strategic partners, both in the generation of loyalty points as in the possibilities of rescue of benefits;
(iii) to develop own loyalty points to be offered to partners of generation / accumulation of points and convertible into awards and benefits in the rescue partners.
The start of the operation of the new business is subject to the fulfillment of legal and regulatory formalities applicable.
São Paulo, SP, May 14, 2014.
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Banco Bradesco S.A. Moacir Nachbar Junior Deputy Officer |
Banco do Brasil S.A. Rogério Magno Panca Corporate Governance General Manager
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Date: May 16, 2014
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BANCO BRADESCO S.A. | ||
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By: |
/S/ Luiz Carlos Angelotti
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| Luiz Carlos Angelotti Executive Managing Officer and Investor Relations Officer | ||
This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates of future economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will actually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.