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                   U.S. SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                  FORM 10-K

         X ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934
                 For the fiscal year ended DECEMBER 31, 2000

           TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
           EXCHANGE ACT OF 1934
           For the transition period from __________ to __________

                        Commission file number 0-20148


                        CITIZENS FINANCIAL CORPORATION
            (Exact name of registrant as specified in its charter)

                Kentucky                               61-1187135
        (State of Incorporation)          (I.R.S. Employer Identification No.)

              12910 Shelbyville Road, Louisville, Kentucky 40243
                   (Address of principal executive offices)

                                (502) 244-2420
                       (Registrant's telephone number)



Securities registered pursuant to Section 12(b) of the Exchange Act:  None

Securities registered pursuant to Section 12(g) of the Exchange Act:  Class A
Stock, No Par Value


Indicate  by check  mark  whether  the  registrant  (1) has filed all  reports
required to be filed by Sections 13 or 15(d) of the  Securities  Exchange  Act
of 1934  during  the  preceding  12 months,  and (2) has been  subject to such
filing requirements for the past 90 days.   Yes  ~~X~~   No  ~~~~~

Indicate by check mark if  disclosure of  delinquent  filers  pursuant to Item
405 of Regulation S-K is not contained herein,  and will not be contained,  to
the  best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements incorporated by reference in Part III of this Form 10-K.  [   ]

State the  aggregate  market value of the voting stock held by  non-affiliates
of the  registrant:  $7,423,852  (based on a $10.38 per share quoted bid price
on March 21, 2001).

Indicate the number of shares  outstanding of each of the issuer's  classes of
common stock, as of the latest  practicable date:  1,758,215 shares of Class A
Stock as of March 21, 2001.


                     DOCUMENTS INCORPORATED BY REFERENCE
Portions of the issuer's  Board of Director's  Proxy  Statement for the Annual
Meeting of Shareholders now scheduled for May 24, 2001 are  incorporated  into
Part III of this Form 10-K.

The date of this Report is March 22, 2001.

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                                   CONTENTS

                                    PART I


                                                                          Page

ITEM   1.  DESCRIPTION OF BUSINESS......................................    3
ITEM   2.  DESCRIPTION OF PROPERTY......................................   10
ITEM   3.  LEGAL PROCEEDINGS............................................   10
ITEM   4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY
                HOLDERS ................................................   10


                                   PART~II

ITEM   5.  MARKET FOR COMMON EQUITY AND
                RELATED STOCKHOLDER MATTERS ..........................     11
ITEM   6.  SELECTED FINANCAL DATA.....................................     12
ITEM   7.  MANAGEMENT'S DISCUSSION AND ANALYSIS.......................     13
ITEM   7a. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK.     24
ITEM   8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA................     25
ITEM   9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
                ACCOUNTING AND FINANCIAL DISCLOSURE .................      54


                                   PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS,
                COMPLIANCE WITH SECTION 16(a) OF THE EXCHANGE ACT ...      54
ITEM 11. EXECUTIVE COMPENSATION .....................................      54
ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                OWNERS AND MANAGEMENT ...............................      54
ITEM 13. CERTAIN RELATIONSHIPS AND RELATED
                TRANSACTIONS ........................................      54


                                   PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES,
                        AND REPORTS ON FORM 8-K .....................      55
SIGNATURES ..........................................................      56
EXHIBIT INDEX .......................................................      57
EXHIBITS.............................................................      58




This report contains projections and other forward-looking  statements regarding
future events or the future financial performance of the Company.  Actual events
and  results  may  differ  materially  from those in the  projections  and other
forward-looking  statements set forth herein.  Among the important  factors that
could  cause  actual  events or results to differ  materially  from those in the
projections  and other  forward-looking  statements  are:  changes in the market
value of the  Company's  investments,  including  stock market  performance  and
interest rate changes;  customer  response to marketing  efforts;  mortality and
morbidity trends;  regulatory  changes;  actions of independent rating agencies;
general economic conditions and increased  competition;  the Comany's ability to
achieve operating efficiencies; unanticipated adverse litigation; and changes in
Federal tax law. Readers are referred to the Items 1, 7, 7a and 8 in this report
and to the Company Report on Financial Statements in the Company's Annual Report
for a  discussion  of these and other  important  risk  factors  concerning  the
Company and its operations.

 



                                    PART I
                       ITEM 1.  DESCRIPTION OF BUSINESS


General

Citizens Financial  Corporation  (herein, the "Company" or the "Registrant") was
incorporated  in Kentucky in 1990 at the  direction of the Board of Directors of
Citizens Security Life Insurance Company ("Citizens  Security") for the ultimate
purpose of becoming an insurance holding company. Pursuant to a merger completed
in 1991, Citizens Security became a wholly-owned  subsidiary of the Company. The
Company is now a holding company that engages in the business of life insurance,
annuities,  and  accident and health  insurance  through  Citizens  Security and
United Liberty Life Insurance Company ("United  Liberty") (herein  collectively,
the "Life Insurance  Subsidiaries").  During October 1999, the Company  acquired
Kentucky  Insurance  Company  ("Kentucky  Insurance"),  which is  licensed  as a
property and casualty insurer in four states.  Kentucky Insurance is planning to
offer home service fire and casualty insurance  coverage;  however, it currently
has no business inforce.  In January 2001, the Company  contributed the stock of
Kentucky  Insurance to Citizens Security.  The Life Insurance  Subsidiaries and
Kentucky  Insurance  are  herein  collectively  referred  to as  the  "Insurance
Subsidiaries".

Citizens  Security was incorporated in Kentucky and commenced  business in 1965.
In 1971,  Citizens Security acquired Central Investors Life Insurance Company by
merger.  In 1987,  it purchased  the stock of Old South Life  Insurance  Company
("Old South").  In 1992, Old South merged into Citizens  Security.  In 1995, the
Company  and  Citizens  Security  purchased  substantially  all of the  stock of
Integrity  National  Life  Insurance  Company  ("Integrity")  and merged it into
Citizens  Security.  During May 1998,  Citizens  Security  purchased  all of the
outstanding  shares of United  Liberty.  As stated above,  in October 1999,  the
Company acquired Kentucky  Insurance.  See Item 7. "Management's  Discussion and
Analysis" and Item 8, Note 2 of the Notes to Consolidated  Financial  Statements
for  descriptions  of  certain  of  these   acquisitions.   The  Life  Insurance
Subsidiaries are currently  licensed to transact the business of life insurance,
annuities,  and accident and health insurance.  Citizens Security is licensed in
twenty states and the District of Columbia  while United  Liberty is licensed in
twenty-three states.

Insurance Operations

The Company, through its Life Insurance Subsidiaries,  operates in five segments
-- 1) home service life insurance,  2) broker-sold life insurance and annuities,
3) preneed life insurance, 4) dental insurance, and 5) other health and accident
insurance.  The home  service  and  preneed  life  segments  provide  individual
coverages;  the dental segment provides group  coverages;  while the broker life
and other health segments include individual and group insurance coverages.  The
following table presents each business segment's revenue;  pretax income or loss
excluding realized investment gains and interest expense;  and ending assets for
each of the last three fiscal years. Additional segment information is contained
in Item 7, "Management's  Discussion and Analysis" and in Item 8, Note 11 of the
Notes to Consolidated Financial Statements.


Segment Revenue, Profit or Loss, and Assets:

Year Ended December 31                    2000        1999        1998
-------------------------------------------------------------------------
Revenue:
  Home Service Life                   $ 9,036,005 $ 8,745,144 $ 8,315,665
  Broker Life                           6,090,607   6,003,025   5,341,104
  Preneed Life                          5,584,207   3,614,758   2,099,584
  Dental                                7,933,598   7,141,409   6,435,680
  Other Health                          1,469,316   1,383,437   1,409,483
-------------------------------------------------------------------------
  Segment Totals                       30,113,733  26,887,773  23,601,516
  Net  realized   investment  gains,    1,180,879   9,375,339   3,675,489
net of expenses
-------------------------------------------------------------------------
  Total Revenue                       $31,294,612 $36,263,112 $27,277,005
-------------------------------------------------------------------------


Year Ended December 31                    2000        1999        1998
-------------------------------------------------------------------------
Segment Profit (Loss):
  Home Service Life                    $  200,479  $  312,703  $  211,713
  Broker Life                             299,777     150,317     254,189
  Preneed Life                           (827,265)   (993,560)     15,325
  Dental                                  331,206     436,587     295,038
  Other Health                             32,186     (64,524)     90,174
-------------------------------------------------------------------------
  Segment Totals                           36,383    (158,477)    866,439
  Net  realized   investment  gains,    1,180,879   9,375,339   3,675,489
net of expenses
  Interest expense                        769,132     553,017     468,268
-------------------------------------------------------------------------
  Income before Income Tax             $  448,130  $8,663,845  $4,073,660
-------------------------------------------------------------------------


December 31                            2000         1999         1998
-------------------------------------------------------------------------
Assets:
  Home Service Life               $ 45,577,255  $ 47,347,032 $ 43,299,037
  Broker Life                       57,721,008    57,958,271   52,783,159
  Preneed Life                      29,421,677    29,754,353   30,869,962
  Dental                               799,496       913,939      674,728
  Other Health                       2,018,570     2,006,435    1,872,237
-------------------------------------------------------------------------
  Total Assets                    $135,538,006  $137,980,030 $129,499,123
-------------------------------------------------------------------------


Home Service Life. The Home Service Life segment  consist of  traditional  whole
life insurance,  which provides  policyholders with permanent life insurance and
fixed,  guaranteed rates of return on the cash value element of policy premiums.
Agents for these  products sell primarily  small face value policies  (typically
from $1,000 to  $10,000).  These  policies  are  subject to normal  underwriting
procedures  with the  extent  of such  procedures  determined  by the  amount of
insurance, age of applicant and other pertinent factors.

Broker Life. The Broker Life segment offers  traditional  whole life  insurance;
universal  life  insurance,  which  provides  policyholders  with permanent life
insurance  and  adjustable  rates of return on the cash value  element of policy
premiums,  based upon current interest rates; annuities;  group life; accidental
death and  dismemberment;  and dependent life insurance.  The majority of Broker
Life sales  consist of whole life  graded  death  benefit and  simplified  issue
policies.


The graded  death  benefit  policy,  introduced  in the second  quarter of 1997,
returns premium plus interest compounded at an annual rate of 10% if the insured
dies of natural  causes during the first three years the policy is in force.  If
the insured dies of an accidental  cause, the benefit payable is the face amount
of the policy.  The simplified  issue product provides full face amount coverage
from date of issue, is more  extensively  underwritten and carries lower premium
rates than the graded death benefit product.  This product was introduced in the
third quarter of 1997.  These  products are targeted  towards the "final expense
market".

Generally,  traditional  whole life insurance  products are more profitable than
universal life policies, in part because investment margins are normally greater
for  traditional  whole life products than for universal life policies.  Overall
profitability  on  universal  life  policies may decline as a result of downward
interest  crediting rate adjustments to the extent that  policyholders  withdraw
funds to invest in  higher-yielding  financial  products.  The  profitability of
traditional  whole life products and universal  life policies is also  dependent
upon the ultimate  underwriting  experience  and the  realization of anticipated
unit  administrative  costs.  The Company  believes that the  historical  claims
experience for the traditional  whole life and universal life products issued by
the Life Insurance  Subsidiaries has been within expected ranges, in relation to
the mortality assumptions used to price the products.

Substantially all annuity  considerations  are attributable to sales of flexible
premium  deferred  annuities,  life policy  annuity  riders,  and single premium
deferred  annuities.  Generally,  a flexible  premium deferred annuity or a life
policy  annuity  rider  permits   premium   payments  in  such  amounts  as  the
policyholder deems appropriate, while a single premium deferred annuity requires
a one-time lump sum payment.

Preneed Life. The Preneed Life segment  products are  traditional  life policies
sold to  individuals  in  connection  with  prearrangement  of their funeral and
include  single and  multi-pay  coverages,  generally  in amounts of $10,000 and
less.  These  policies  are  generally  sold to older  individuals  at increased
premium rates.

The  following  table  provides   information   concerning  the  Life  Insurance
Subsidiaries' volume of life insurance coverage in force excluding participation
in group  underwriting pools for federal employees (FEGLI) and service personnel
(SGLI) for each of the last three fiscal years.

Year Ended December 31  (Dollars
in Thousands)                               2000          1999           1998
----------------------------------- -------------- ------------- --------------
Gross In-force at beginning of
period1                                  $765,440      $757,571       $680,664
Business purchased                         43,940           ---         88,107
New business issued during period:
   Individual                            $ 91,182      $ 84,640       $ 65,860
   Group                                    2,001         7,170          4,026
----------------------------------- -------------- ------------- --------------
    New business total                   $ 93,183      $ 91,810       $ 69,886

Terminations during period               $ 93,518      $ 83,941       $ 81,086
Termination rate2                           11.9%         11.7%          10.8%
Gross In-force at end of period1:
   Individual                            $658,800      $605,309       $590,467
   Group                                  150,245       160,131        167,104
----------------------------------- -------------- ------------- --------------
    Gross In-force Total                 $809,045      $765,440       $757,571
----------------------------------- -------------- ------------- --------------

   Reinsurance ceded at end of
period                                    100,829       119,001        122,993
----------------------------------- -------------- ------------- --------------
Net In-force at end of period            $708,216      $646,439       $634,578
----------------------------------- -------------- ------------- --------------

1 Before deduction of reinsurance ceded.
2 Represents  the  percentage  of  individual  policies  terminated  during the
  indicated period by lapse, surrender, conversion, maturity, or otherwise.


Dental  Insurance.  Dental products are indemnity  policies sold on a pure group
and  voluntary  group  basis.  Voluntary  dental  groups  must  meet  prescribed
participation  limits.  All dental  products  have annual  limits on all covered
procedures  and  lifetime  limits  on  orthodontia   procedures.   In  addition,
orthodontia and major  restorative  procedures are not covered for the first six
months to one year, depending upon the plan, unless a no-loss-no-gain  provision
is attached to the policy.

Other Health Insurance.  Other Health products include  individual  accident and
health  insurance  policies,  which provide  coverage for monthly  income during
periods of  hospitalization,  scheduled  reimbursement for specific hospital and
surgical  expenses and cancer  treatments,  and lump sum payments for accidental
death or dismemberment.  Group health plans are also offered, providing coverage
for short and long-term  disability,  and income protection.  The Company is not
allocating significant marketing resources to this segment.

Marketing.  The Life  Insurance  Subsidiaries  are  currently  licensed  to sell
products in 29 states and the District of Columbia. Citizens Security and United
Liberty are both licensed in the states  designated  below with a "b" while only
Citizens  Security  is  licensed  in the states  designated  "c" and only United
Liberty in the states designated "u".

  b Alabama          b  Indiana        u Nebraska        u Oregon
  u Arizona          u  Kansas         u Nevada          c Pennsylvania
  b Arkansas         b  Kentucky       c New Jersey      b South
                                                           Carolina
  u Colorado         b  Louisiana      u New Mexico      b Tennessee
  c Delaware         b  Maryland       c North           b Texas
                                         Carolina
  c District of      b  Mississippi    u Oklahoma        u Utah
    Columbia
  b Florida          b  Missouri       b Ohio            c Virginia
  c Georgia                                              b West
                                                           Virginia

The Life Insurance  Subsidiaries  market products through the personal producing
general agent distribution system. Approximately 2,600 sales representatives are
licensed as independent agents for the Life Insurance Subsidiaries. The majority
of these agents also represent other insurers. Approximately 400 of these agents
specialize in the home service market.  That market consists primarily of middle
and  low-income  families and  individuals  who desire whole life  policies with
policy limits typically below $10,000.  Agents usually collect premiums directly
at monthly  intervals.  The home service  market has higher than average  policy
lapse  rates.  Approximately  300  agents  specialize  in  the  preneed  market.
Typically,  these agents are funeral  directors or operate from facilities owned
by funeral directors.

The Life Insurance Subsidiaries furnish rate material, brochures,  applications,
and other pertinent sales material,  at no expense to the agents. The agents are
responsible for complying with state licensing laws and any related  appointment
fees.  Agents are  compensated by commissions.  The Life Insurance  Subsidiaries
have  agent  commission  arrangements  that are  generally  intended  to provide
competitive  incentives for agents to increase their production of new insurance
and to promote continued  renewals of in-force  insurance.  Historically,  these
incentives have frequently involved awards,  overrides,  and compensation scales
that escalate according to achievement levels for newly-issued business and that
provide additional payments for renewal business.

Underwriting.  The Life Insurance  Subsidiaries follow  underwriting  procedures
designed to assess and quantify  insurance  risks before issuing life and health
insurance policies to individuals and members of groups. Such procedures require
medical examinations  (including blood tests, where permitted) of applicants for
certain  policies of health  insurance  and for  policies of life  insurance  in
excess of certain policy limits.  These requirements are graduated  according to
the applicant's age and vary by policy type. In addition,  certain types of life
insurance  policies are offered  with higher  premium  rates and less  stringent
underwriting  requirements.  The Life Insurance Subsidiaries also rely upon each
applicant's written application for insurance, which is generally prepared under
the  supervision of a trained agent.  In issuing health  insurance,  information
from  the  application  and,  in  some  cases,  inspection  reports,   physician
statements,  or  medical  examinations  are used to  determine  whether a policy
should be issued as applied  for,  issued with reduced  coverage  under a health
rider, or rejected.

Acquired  Immunodeficiency  Syndrome  ("AIDS")  claims  identified to date, as a
percentage of total claims,  have not been  significant  for the Life  Insurance
Subsidiaries.  Evaluating the impact of future AIDS claims under health and life



insurance  policies  issued  is  extremely   difficult,   in  part  due  to  the
insufficiency  and conflicting data regarding the number of persons now infected
with the AIDS virus, uncertainty as to the speed at which the AIDS virus has and
may spread through the general population, and advancements in medical treatment
options.  The  Life  Insurance  Subsidiaries  have  implemented,  where  legally
permitted,  underwriting  procedures  designed to assist in the detection of the
AIDS virus in applicants.

Investments.  The Company  derives a  substantial  portion of its  revenue  from
investments.  The Life Insurance  Subsidiaries  maintain diversified  investment
portfolios  that are held  primarily  to fund future  policyholder  obligations.
State  insurance  laws impose certain  restrictions  on the nature and extent of
investments by insurance  companies and, in some states,  require divestiture of
assets contravening these  restrictions.  Within the framework of such laws, the
Life Insurance  Subsidiaries  follow a general strategy to maximize total return
(current income plus appreciation)  without subjecting themselves to undue risk.
Where deemed  appropriate,  the Life Insurance  Subsidiaries  will hold selected
non-investment  grade bonds that provide  higher  yields or are  convertible  to
common stock. The Company considers a bond non-investment grade if it is unrated
or rated  less than BBB by  Standard  & Poor's  Rating  Group  ("S&P") or BAA by
Moody's  Investors  Service  ("Moody's").   The  Life  Insurance   Subsidiaries'
non-investment  grade bonds, based on reported fair values,  represented 4.5% of
the  Company's  cash and  invested  assets as of  December  31,  2000.  Citizens
Security has maintained substantial investments in equity securities in order to
achieve  higher  investment  earnings  than  can  usually  be  achieved  through
portfolio bonds but at a greater comparative risk. The Company also maintains an
investment  portfolio of equity securities  separate from those of the Insurance
Subsidiaries.  Mortgage  loans,  federally-insured  mortgage-backed  securities,
collateralized mortgage obligations and real estate investments,  apart from the
investment  in  the  office  building  described  in  Item  2.  "Description  of
Property,"  represented  approximately  3.4% of cash and  invested  assets as of
December  31,  2000.   Neither  the  Company  nor  its  subsidiaries  owned  any
collateralized  mortgage-backed securities as of December 31, 2000 that would be
included in the high-risk classification.

For  additional   information   concerning   investment  results,  see  Item  7,
"Management's Discussion and Analysis."

Reinsurance.  In keeping with industry practice, the Life Insurance Subsidiaries
reinsure, with unaffiliated insurance companies, portions of the life and health
insurance risks which they underwrite. The Life Insurance Subsidiaries retain no
more than $40,000 of individual  life  insurance  risk and $15,000 of group life
insurance risk for any single life.  Graded death benefit and  simplified  issue
coverages  above $4,000 are generally  50%  reinsured,  with the Life  Insurance
Subsidiaries  maintaining a maximum $10,000 risk on any one life. Individual and
group  accidental  death  coverage  is 100%  reinsured.  At December  31,  2000,
approximately  $100,829,000  or 12.5% of life  insurance in force was  reinsured
under  arrangements   described  in  Note  13  to  the  Consolidated   Financial
Statements.  Under most reinsurance  arrangements described above, new insurance
is  reinsured  automatically  rather  than on a basis  that  would  require  the
reinsurer's prior approval.  Generally,  the Life Insurance  Subsidiaries  enter
into indemnity  reinsurance  arrangements to assist in diversifying  their risks
and to limit its maximum loss on large or unusually  hazardous risks.  Indemnity
reinsurance  does not  discharge the ceding  insurer's  liability to meet policy
claims on the reinsured business.  Accordingly,  the Life Insurance Subsidiaries
remain  responsible for policy claims on the reinsured  business to the extent a
reinsurer should fail to pay such claims.

Competition.  The insurance industry is highly  competitive,  with approximately
1,500 life and health  insurance  companies in the United States.  Many insurers
and insurance  holding  company systems have  substantially  greater capital and
surplus,  larger and more  diversified  portfolios of life and health  insurance
policies,  and larger agency sales  operations  than those of the Life Insurance
Subsidiaries.  Financial and claims-paying  ratings assigned to insurers by A.M.
Best  Company   ("Best")  and  by   nationally-recognized   statistical   rating
organizations have become more important to policyholders.  Citizens  Security's
rating was last  changed by Best in  October,  1999,  when it was  upgraded to B
(Fair) from B- (Fair).  United  Liberty's rating has remained at B- (Fair) since
its 1998  acquisition.  According  to Best,  B and B- ratings  are  assigned  to
companies that have on balance,  fair financial strength,  operating performance
and market  profile when compared to the  standards  established  by Best.  Also
according  to Best,  B and B-  companies  have an ability to meet their  current
obligations  to  policyholders,  but their  financial  strength is vulnerable to
adverse  changes in  underwriting  or  economic  conditions.  There are six Best
rating  categories  above  the B  category  from B+ to A++.  The Life  Insurance
Subsidiaries  will  continue to pursue  upward  revisions in their Best ratings.
Kentucky Insurance has no insurance business inforce and is not rated by Best.

S&P assigns claims-paying  ability ratings to certain U.S. insurers.  Generally,
such a rating is S&P's  opinion of an insurer's  financial  capacity to meet the
obligations  of its insurance  policies in accordance  with their terms.  In the
case of companies like Citizens Security that have not requested ratings,  S&P's
methodology  uses statistical  tests based on statutory  financial data as filed



with the National Association of Insurance  Commissioners  ("NAIC").  The rating
process  does  not  involve  contact  between  S&P  analysts  and the  insurer's
management.  In 1998, S&P changed their rating  methodology and revised Citizens
Security's  rating  from  BBq  to  BBpi.  (The  "q"  subscript   designated  the
quantitative  method of rating while the "pi"  subscript  designates  the public
information method). United Liberty has not been rated by S&P. According to S&P,
BB companies may have  adequate  financial  security but their  capacity to meet
policyholder  obligations  is  vulnerable to adverse  economic and  underwriting
conditions. The BB rating is the highest of five ratings in the vulnerable range
of ratings.

A rating is not a recommendation  to buy, sell or hold securities and is subject
to revision or  withdrawal  by the assigning  rating  organization.  Each rating
should be evaluated independently of any other rating.

The  Life  Insurance   Subsidiaries  compete  primarily  on  the  basis  of  the
experience,  size,  accessibility  and claims  response of its customer  service
representatives,  product design, service and pricing. The Company believes that
the Life  Insurance  Subsidiaries  are generally  competitive  in the markets in
which  they are  engaged  based  upon  premium  rates  and  services,  have good
relationships  with their agents,  and have an adequate variety of insurance and
annuity products approved for issuance.

State Insurance  Regulation.  The Insurance  Subsidiaries,  in common with other
insurers,  are subject to  comprehensive  regulation in the states in which they
are  authorized  to  conduct  business.   The  laws  of  such  states  establish
supervisory  agencies with broad  administrative  powers, among other things, to
grant and  revoke  licenses  for  transacting  business,  regulate  the form and
content of policies,  establish  reserve  requirements,  prescribe  the type and
amount of  allowable  investments,  and review  premium  rates for  fairness and
adequacy.  The Insurance Subsidiaries file detailed annual convention statements
with all states in which they are  licensed to transact  business.  The Kentucky
Department of Insurance also periodically  examines the business and accounts of
the Insurance Subsidiaries. In recent years, various state insurance departments
and the NAIC have  expressed  concern,  essentially  about the "rate of  return"
earned by holders of small face  amount  life  policies,  potentially  including
Preneed  policies.  Although the Company does not believe  calculating  a simple
"rate of return" is meaningful for traditional  life insurance  products,  state
insurance  regulators  could take steps that would  alter the  profitability  of
existing  contracts  and/or  eliminate  small face  amount  policies as a viable
product offering.

The Life  Insurance  Subsidiaries  also can be  required,  under the solvency or
guaranty laws of most states in which they do business,  to pay  assessments (up
to  prescribed  limits)  to fund  policyholder  losses or  liabilities  of other
insurance companies that become insolvent.  These assessments may be deferred or
foregone under most guaranty laws if they would threaten an insurer's  financial
strength and, in certain  instances,  may be offset  against  future  premium or
intangible   property   taxes.   Gross   assessments   for  the  Life  Insurance
Subsidiaries, net of refunds but before offsets for future premium or intangible
property taxes, were $(11,000),  $(13,000),  and $24,665 in 2000, 1999 and 1998,
respectively.

Kentucky,  in common  with  substantially  all  states,  regulates  transactions
between or affecting  insurance  holding  companies and their insurance  company
subsidiaries,  including the Company and the Insurance Subsidiaries.  Generally,
under Kentucky  insurance holding company statutes,  the Kentucky  Department of
Insurance  must approve in advance the direct or indirect  acquisition of 15% or
more of the voting  securities of an insurance  company organized under the laws
of Kentucky.  Such statutes also regulate certain transactions among affiliates,
including  the  payment of  dividends  by an  insurance  company to its  holding
company parent. Under the Kentucky statutes,  the Insurance Subsidiaries may not
during  any year pay  dividends  on their  common and  preferred  stock to their
parent  company in excess of the lesser of the net gain from  operations for the
preceding  year or 10% of their  capital and surplus at the end of the preceding
year, without the consent of the Kentucky  Commissioner of Insurance.  For 2000,
the maximum  amount of dividends that Citizens  Security,  United  Liberty,  and
Kentucky Insurance could pay, without the Commissioner's  approval, is $715,000,
$294,000, and $93,000 respectively. It is presently anticipated that the Company
will derive  substantially  all of its  liquidity  from income and capital gains
earned on its investment  portfolio,  management service fees and dividends paid
by  the  Insurance  Subsidiaries,  and  Citizens  Security's  repurchase  of its
preferred stock owed by the Company.

During recent years, the National Association of Insurance  Commissioners (NAIC)
has taken several steps to address public concerns  regarding  insurer solvency.
These steps included  implementing  a state  certification  program  designed to
promote uniformity among the insurance laws of the various states and developing
insurer reporting  requirements  that focus on asset quality,  capital adequacy,
profitability,  asset/liability  matching,  and  liquidity.  These  requirements
include   establishment  of  asset  valuation   reserves  ("AVR")  and  interest



maintenance  reserves  ("IMR"),  risk-based  capital ("RBC") rules to assess the
capital  adequacy of an insurer,  and a revision to the Standard  Valuation  Law
("SVL") that specifies  minimum reserve levels and requires cash flow testing in
which projected cash inflows from assets are compared to projected cash outflows
for liabilities to determine reserve adequacy.

The Life Insurance Subsidiaries' AVR, as of December 31, 2000, 2000 and 1999, is
shown in Item 7. "Management's  Discussion and Analysis".  Cash flow testing and
the results of such testing as applied to the Life  Insurance  Subsidiaries  are
also described and discussed in Item 7.

RBC  provides  a means of  establishing  the  capital  standards  for  insurance
companies to support  their overall  business  operations in light of their size
and risk profile.  The four categories of major risk involved in the formula are
[i] asset risk -- the risk with respect to the insurer's assets;  [ii] insurance
risk -- the risk of adverse  insurance  experience with respect to the insurer's
liabilities and obligations;  [iii] interest rate risk -- the interest risk with
respect to the insurer's business;  and [iv] business risk -- all other business
risks.  A company's  RBC is  calculated  by applying  factors to various  asset,
premium and reserve  items,  with  higher  factors for those items with  greater
underlying  risk and lower  for less  risky  items.  RBC  standards  are used by
regulators to set in motion appropriate  regulatory actions relating to insurers
that  show  signs of weak or  deteriorating  conditions.  They also  provide  an
additional  standard for minimum capital,  below which companies would be placed
in  conservatorship.  Based on RBC  computations  as of December 31,  2000,  the
Insurance  Subsidiaries  each have capital levels which are at least 250% of the
minimum requirements.

Action taken by the NAIC in these and other areas may have a significant  impact
on the regulation of insurance  companies  during the next several years.  Given
their  comparatively  small  size,  it may be expected  that the Life  Insurance
Subsidiaries would be affected by more stringent  regulatory policy,  both under
existing  laws and any new  regulatory  initiatives.  Such effects could include
curtailment or discontinuance  of insurance  underwriting in one or more states,
mandated increases in capital and surplus, and/or other effects.

Income  Taxation.  The Life  Insurance  Subsidiaries  are  taxed  under the life
insurance  company  provisions of the Internal  Revenue Code of 1986, as amended
(the  "Code").  Under  the  Code,  a life  insurance  company's  taxable  income
incorporates all income, including life and health premiums,  investment income,
and certain  decreases in reserves.  The Code  currently  establishes  a maximum
corporate tax rate of 35% and imposes a corporate  alternative  minimum tax rate
of 20%. See Item 7.  "Management's  Discussion  and  Analysis" and Note 9 of the
Notes to Consolidated Financial Statements.

The Code currently  requires  capitalization and amortization over a five to ten
year period of certain policy  acquisition costs incurred in connection with the
sale of certain insurance  products.  Prior tax laws permitted these costs to be
deducted  as  incurred.  These  provisions  apply to life,  health,  and annuity
business. Certain proposals to make additional changes in the federal income tax
laws,  including  increasing  marginal  tax  rates,  and  regulations  affecting
insurance companies or insurance products,  continue to be considered at various
times in the United States  Congress and by the Internal  Revenue  Service.  The
Company currently cannot predict whether any additional  changes will be adopted
in the  foreseeable  future or, if adopted,  whether such  measures  will have a
material effect on its operations.

Reserves.  In accordance  with  applicable  insurance  laws,  the Life Insurance
Subsidiaries  have established and carry as liabilities  actuarially  determined
reserves to meet their policy obligations.  Life insurance reserves,  when added
to  interest  thereon at certain  assumed  rates and  premiums to be received on
outstanding policies,  are required to be sufficient to meet policy obligations.
The  actuarial  factors  used in  determining  reserves in the  statutory  basis
financial  statements  are  based  upon  statutorily-prescribed   mortality  and
interest rates.  Reserves  maintained for health insurance  include the unearned
premiums under each policy,  reserves for claims that have been reported but not
yet paid,  and  reserves  for claims that have been  incurred  but have not been
reported.  Furthermore,  for all health  policies  under which  renewability  is
guaranteed,   additional   reserves  are   maintained  in   recognition  of  the
actuarially-calculated  probability that the frequency and amount of claims will
increase as policies  persist.  The Life Insurance  Subsidiaries do not continue
accumulating  reserves  on  reinsured  business  after  it is  ceded.  The  Life
Insurance  Subsidiaries are required to maintain reserves on reinsured  business
assumed  on  a  basis  essentially  comparable  to  direct  insurance  reserves.
Reinsurance business assumed is presently insignificant in amount.

The reserves carried in the financial  statements included in this Form 10-K are
calculated  on the basis of  accounting  principles  generally  accepted  in the
United  States and differ  from the  reserves  specified  by laws of the various



states,  which govern preparation of financial statements on the statutory basis
of accounting for the Life Insurance Subsidiaries.  These differences arise from
the use of different  mortality and morbidity  tables and interest  assumptions,
the introduction of lapse assumptions into the reserve calculation,  and the use
of the level premium reserve method on all insurance business. See Note 1 of the
Notes to Consolidated  Financial  Statements for certain additional  information
regarding reserve assumptions under accounting  principles generally accepted in
the United States.

Employees.  As of March 21, 2001, 72 people,  excluding agents, were employed by
the Company.  As of that date, the Company had  approximately  2,600 independent
agents licensed to sell its products.

                       ITEM 2. DESCRIPTION OF PROPERTY

The Company owns, through Citizens Security,  a three-story,  63,000 square foot
office building in suburban Louisville,  Kentucky completed in 1988. The Company
and its Subsidiaries occupy about 28% of the building for their headquarters and
home offices.  The Company leases the remaining space to tenants under leases of
various  duration.  Market  conditions  for this property are favorable  and, in
management's   opinion,   the  property  is  adequately  covered  by  insurance.
Currently,  the Company's  policy is not to invest in additional  real estate or
real estate mortgages, although a change in such policy would not require a vote
of security holders.  In addition,  the Company's current bank lending agreement
precludes  investment  in  additional  real  estate  and  in  mortgages  with  a
loan-to-appraised-value ratio of more than 75%.


                          ITEM 3.  LEGAL PROCEEDINGS

During June 2000,  the Company was  informed of an action filed  against  United
Liberty,  by  two  policyholders.  The  complaint  in  the  action  refers  to a
particular  class of life  insurance  policies that United Liberty issued over a
period of years ending around 1971. The complaint  alleges that United Liberty's
dividend  payments on these  policies  from 1993 through 1999 were less than the
required  amount.  The  complaint  does not  specify  the amount of the  alleged
underpayment  but implies a maximum of about $1  million.  The  plaintiffs  also
allege  that  United  Liberty  is liable  to pay  punitive  damages,  also in an
unspecified  amount,  for breach of an implied  covenant  of good faith and fair
dealing to the  plaintiffs  in relation to the  dividends.  The  plaintiffs  are
seeking to have the action  certified  as a class  action on behalf of all other
policyholders  whose  policies were still in force in 1993.  United  Liberty has
filed its answer  denying the material  allegations of the complaint and intends
to defend the action vigorously.  The Company has engaged in pre-trial discovery
proceedings,  in relation both to the  plaintiffs'  underlying  allegations  and
their  request  for  class  action  certification.  At this  early  stage of the
litigation, the Company is unable to determine whether an unfavorable outcome of
the action is likely to occur or,  alternatively,  whether the chance of such an
outcome  is  remote.  Therefore,  at this  time,  management  has no  basis  for
estimating  potential  losses,  if  any.  There  are  no  other  material  legal
proceedings  pending against the Company or its  subsidiaries or of which any of
their  property is the subject other than routine  litigation  incidental to the
business of the Company and its subsidiaries.  There are no material proceedings
in which any director,  officer, affiliate or shareholder of the Company, or any
of  their  associates,  is a  party  adverse  to  the  Company  or  any  of  its
subsidiaries  or has a material  interest  adverse to the  Company or any of its
subsidiaries.

                            ITEM 4.  SUBMISSION OF
                     MATTERS TO A VOTE OF SECURITY HOLDERS

No matter was submitted  during the fourth quarter of the fiscal year covered by
this  Form  10-K  to a vote  of the  Company's  security  holders,  through  the
solicitation of proxies or otherwise.




                                    PART II

                       ITEM 5.  MARKET FOR COMMON EQUITY
                        AND RELATED STOCKHOLDER MATTERS

As of March 21, 2001,  there were  approximately  2,600 holders of record of the
Company's Class A Stock, its only class of common equity.

The  Class  A  Stock  is  currently  eligible  for  quotation  on  the  National
Association of Securities Dealers,  Inc.'s Small-Cap Market ("NASDAQ") under the
trading symbol CNFL.  Trading volume in 2000 was about 13% of the average shares
outstanding  during the year and trading volume by non-affiliates  was about 30%
of the average shares owned by non-affiliates during the year.

The following  table  summarizes  quarterly  high and low bid quotations for the
Class A Stock in 2000 and 1999 as reported by NASDAQ.  Such  quotations  reflect
inter-dealer prices and do not include retail markup,  markdown,  or commission,
and may not represent actual transactions.

                                           Bid Quotations for
                                             Class A Stock
                                       --------------------------
                Quarter
                Ended                    High Bid        Low Bid
                                       --------------------------
                December 31, 2000        $ 12.750       $ 10.000
                September 30, 2000       $ 16.313       $ 11.500
                June 30, 2000            $ 13.875       $ 10.625
                March 31, 2000           $ 12.750       $ 11.000
                December 31, 1999        $ 12.469       $ 10.750
                September 30, 1999       $ 12.500       $ 11.000
                June 30, 1999            $ 11.250       $  9.250
                March 31, 1999           $ 11.000       $  8.438

The Company has not paid a dividend on the Class A Stock. The Board of Directors
of the Company has not adopted a dividend  payment  policy;  however,  dividends
must  necessarily  depend upon the Company's  earnings and financial  condition,
applicable legal restrictions,  and other factors relevant at the time the Board
of  Directors  considers  a dividend  policy.  The  Company is subject to a loan
agreement  covenant that prevents it from paying  dividends on the Class A Stock
without  the  consent  of the lender  except to the  extent it can meet  certain
requirements relating to the ratio of its income before interest and tax expense
plus  dividends,  to its  interest  expense and  dividend  payments for five (5)
consecutive  quarters and provided that there is no default or potential default
under the loan agreement.  As of January,  2001, the Company could pay dividends
in the maximum amount of  approximately  $3,075,000  without  violating the loan
agreement covenant.  Cash available for dividends to shareholders of the Company
must  initially  come from income and  capital  gains  earned on its  investment
portfolio,   management  service  fees  and  dividends  paid  by  the  Insurance
Subsidiaries, and Citizens Security's repurchase of its preferred stock owned by
the Company.  Provisions  of the Kentucky  Insurance  Code subject  transactions
between the  Insurance  Subsidiaries  and their  respective  parents,  including
dividend  payments,  to certain  standards  generally  intended to prevent  such
transactions   from   adversely   affecting   the  adequacy  of  the   Insurance
Subsidiaries' capital and surplus available to support policyholder obligations.
See  Item 1.  "Description  of  Business  --  State  Insurance  Regulation."  In
addition,  under the Kentucky Business  Corporation Act, the Company may not pay
dividends if, after giving effect to a dividend, it would not be able to pay its
debts as they  become  due in the  usual  course  of  business  or if its  total
liabilities would exceed its total assets.



                       ITEM 6. SELECTED FINANCIAL DATA



Year Ended December 31    2000       1999        1998        1997       1996
--------------------------------------------------------------------------------


RESULTS OF OPERATIONS
--------------------------------------------------------------------------------
Premiums and other
  considerations     $23,822,424 $20,844,828 $18,371,628 $17,690,877 $17,947,623
Investment and other
  income, net          6,291,309   6,042,945   5,229,888   3,817,818   4,187,500

Policy benefits and
  reserve change      19,400,397  17,038,433  13,936,902  12,605,227  12,707,700
Commissions, expense,
  amortization, net   10,676,953  10,007,817   8,798,175   8,284,629   8,222,534

Segment profit (loss)     36,383    (158,477)    866,439     618,839   1,204,889
Realized investment
  gains, net           1,180,879   9,375,339   3,675,489   2,193,148     915,062
Interest expense         769,132     553,017     468,268     341,275     784,325
Pretax profit            448,130   8,663,845   4,073,660   2,470,712   1,335,626

NET INCOME              $238,130  $6,438,845  $3,299,660  $1,988,212  $1,109,323
NET INCOME APPLICABLE
   TO COMMON STOCK      $238,130  $6,438,845  $3,020,010  $1,581,212  $  707,109

NET INCOME PER SHARE:
   Basic                   $0.14       $3.59       $2.31       $1.47       $0.66
   Diluted                 $0.14       $3.59       $1.82       $1.10       $0.62


FINANCIAL POSITION
--------------------------------------------------------------------------------
Total assets      $135,538,006 $137,980,030 $129,499,123 $84,749,842 $80,262,708
Notes payable        8,000,000   $8,500,000   $6,510,000  $3,510,000  $4,095,869
Redeemable convertible
  preferred stock          ---          ---          ---  $4,043,907  $4,043,907
Shareholders'
  equity           $23,274,109  $28,036,457  $21,745,281 $14,320,885 $10,573,455
Shareholders' equity per
  share - Basic         $13.24       $15.86       $12.06      $13.31       $9.83
Shareholders' equity per
  share - Diluted       $13.24       $15.86       $12.06      $10.11       $8.05



INVESTMENTS
--------------------------------------------------------------------------------
Average cash and
  invested assets $121,807,002 $115,045,517  $98,436,023 $70,294,955 $70,958,058
Average equity portfolio
  (cost basis)     $20,017,915  $20,650,875  $14,529,633 $11,587,579  $7,125,001
Investment income yield   4.9%         5.1%         5.3%        5.4%        5.9%
Change in unrealized
  investment gains (losses)
  net of tax      $(4,896,265)     $243,355     $484,618 $2,166,218 $(1,442,872)


LIFE INSURANCE DATA
--------------------------------------------------------------------------------
Premiums         $14,553,493  $12,443,385  $10,657,675   $9,127,795   $9,490,351
Insurance in force,
  net at end of
  period        $706,044,000 $646,439,000 $634,578,000 $565,446,000 $583,294,000



ACCIDENT AND HEALTH INSURANCE DATA
--------------------------------------------------------------------------------
Premiums        $9,268,931     $8,401,443   $7,713,953   $8,563,082   $8,457,272
Claims ratio         66.0%          64.5%        65.2%        68.0%        68.7%


 Note:  Above amounts include results from acquisitions:  National Affiliated
        Investors Life Insurance Company (reinsurance assumption), Kentucky
        Insurance Company and United Liberty Life Insurance Company from the
        dates of their acquisition in 2000, 1999 and 1998, respectively.



                 ITEM 7. MANAGEMENTS DISCUSSION AND ANALYSIS

During 2000,  the  Company's  net income  applicable  to common  shares  totaled
$238,000 compared to $6,439,000 in 1999 and $3,020,000 in 1998. In addition, the
comprehensive  loss  (including net  unrealized  losses) for 2000 was $4,658,000
compared to  comprehensive  gains of $6,682,000 and $3,784,000 in 1999 and 1998,
repectively.  Accordingly,  although the Company's total book value has declined
from the end of 1999, it remains more than $1.5 million or 7% above the level at
January  1,  1999.   The  majority  of  the  2000  decline  in  net  income  and
comprehensive  income is attributable to the downturn in the securities  markets
during  the last half of the year.  Obviously  we cannot  forecast  movement  in
securities markets during the coming year;  however, we do intend to participate
in these markets. Although certainly not without risk, our strategies during the
past ten (10) years have  produced an after-tax  compound  annual growth rate in
book value per share of 9.7% and a 10 year annual  growth rate for total  equity
of 14.3%.  In  addition,  as  detailed  below,  during the past three  years the
Company has maintained an equity portfolio averaging  approximately  $18,399,000
(cost basis) which has yielded an average  annual  pretax total return in excess
of 17%.

During 2000, the Company achieved premium  increases in four of its five product
segments,  Home Service Life,  Preneed Life,  Dental,  and Other Health.  Pretax
segment  income  for 2000,  excluding  realized  investment  gains and  interest
expense,  increased  to  $36,000  from a  prior  year  loss  of  $158,000.  This
improvement  was  impacted  by an overall  14% premium  increase  and  improving
margins in a majority of the product  segments.  This  improvement  was realized
while maintaining the Company's  total-return  investment strategy which dampens
operating  income  yields and while making  continued  investment in the growing
Preneed Life segment.

As described below,  during the year the Company purchased a small block of life
insurance  business  for a net  purchase  price of  approximately  $355,000.  In
addition,  the Company  repurchased  9,000 and 35,400 shares of its common stock
during 2000 and 1999,  respectively,  at average prices of $11.58 and $11.05 per
share, respectively.

The Company manages its operations in five business segments, Home Service Life,
Broker  Life,  Preneed  Life,  Dental,  and Other  Health.  Products in all five
segments  are sold  through  independent  agency  operations.  Home Service Life
consists  primarily of traditional  life  insurance  coverage sold in amounts of
$10,000  and under to middle and lower  income  individuals.  This  distribution
channel is characterized by a significant amount of agent contact with customers
throughout the year.  Broker Life product sales consist  primarily of simplified
issue and  graded-benefit  policies  in  amounts of  $10,000  and  under.  Other
products in the Broker Life  segment  which  comprise a  significant  portion of
existing   business   include  group  life,   universal   life,   annuities  and
participating  life coverages.  Preneed Life products are sold to individuals in
connection with prearrangement of their funeral and include single and multi-pay
coverages,  generally  in  amounts  of  $10,000  and less.  These  policies  are
generally sold to older individuals at increased premium rates.  Dental products
are term  coverages  generally  sold to small  and  intermediate  size  employer
groups. Other Health products include various accident and health coverages sold
to individuals and employer groups.  Profit or loss for each segment is reported
on a pretax  basis,  without  an  allocation  of  realized  investment  gains or
interest expense.

ACQUISITIONS

National Affiliated Investors Life

On July 7,  2000,  the  Company  acquired,  through  an  assumption  reinsurance
agreement,  100% of the inforce business of National  Affiliated  Investors Life
Insurance  Company  ("NAIL")  for a net cash  purchase  price  of  approximately
$355,000.  The acquisition was coordinated through the National  Organization of
Life and Health Guaranty Associations.  The acquired business consists primarily
of individual life insurance business with policy reserves and annual premium of
approximately $3,500,000 and $300,000, respectively.

Kentucky Insurance Company

On  October  14,  1999,  the  Company  acquired  100% of the  stock of  Kentucky
Insurance  from  an  unaffiliated   insurance  holding  company  (the  "Kentucky
Insurance  Acquisition").  Kentucky  Insurance  is  licensed  as a property  and
casualty  insurance company in four states and has approximately $3.4 million of
statutory  capital  and  surplus;   however,   it  currently  has  no  insurance
operations.  The aggregate purchase price for the Kentucky Insurance Acquisition
was   approximately   $3,550,000   (including  net  costs  associated  with  the



transaction  of  approximately  $50,000).  The  acquisition  was  financed  with
available  internal  funds and $2,500,000 of additional  bank  borrowings at the
prime rate.

United Liberty Life Insurance Company

On May 12, 1998 the Company and Citizens  Security  acquired  100% of the common
stock of United  Liberty from an  unaffiliated  insurance  holding  company (the
"United  Acquisition").  The United  Acquisition was accounted for as a purchase
and United  Liberty's  results of  operations  are included in the  consolidated
statements since the date of acquisition.

The  aggregate  purchase  price for the  United  Acquisition  was  approximately
$7,076,000 (including net costs associated with the acquisition of approximately
$445,000).   In  conjunction   with  the   acquisition,   the  seller   retained
approximately  $2,100,000  of United  Liberty's  real  estate  related and other
assets, which were replaced with cash by Citizens Security.

The United  Acquisition  was  financed  with the  working  capital  of  Citizens
Security and with approximately $3,400,000 of the $6,710,000 of proceeds under a
Term Loan Agreement dated as of May 8, 1998 between the Company and a commercial
bank (the "Term Loan  Agreement").  The remaining  borrowing under the Term Loan
Agreement represented refinancing of debt relating to a prior acquisition.

Integrity National Life Insurance Company

During  September  1995, the Company and Citizens  Security  acquired the common
stock of Integrity National Life Insurance Company (the "Integrity Acquisition")
from an unaffiliated insurance holding company. The aggregate purchase price for
the  Integrity  acquisition,  as finally  adjusted,  was  $9,419,000  (including
$437,000 of net transaction costs).  Integrity National was merged into Citizens
Security during 1995.

FINANCIAL POSITION

Assets. At December 31, 2000, the Company's  available-for-sale fixed maturities
had a fair value of $71,403,674 and amortized cost of $72,516,172. The Company's
fixed  maturities  portfolio  increased  approximately  5% in 2000 and decreased
approximately 8% in 1999, on an amortized cost basis. The 2000 increase resulted
primarily  from the NAIL  acquisition,  while the 1999  decrease  resulted  from
repositioning funds to cash and the equity market. Shown below is a distribution
by rating  category of the Company's fixed  maturities  portfolio as of December
31, 2000.

            Standard & Poor's                                 Fair
            Corporation Rating           Amortized Cost 1    Value 2
            ---------------------------------------------------------
            Investment grade:
                  AAA to A-                   $56,143,683 $56,251,789
                  BBB+ to BBB-                 10,322,495  10,033,747
            ---------------------------------------------------------
            Total investment grade             66,466,178  66,285,536

            Non-investment grade:
                  BB+ to BB-                    1,611,931   1,494,807
                  B+ to B-                      3,589,098   2,741,731
                  CCC+ to C                       827,715     860,350
                  CI to not rated                  21,250      21,250
            ---------------------------------------------------------
            ---------------------------------------------------------
            Total non-investment grade          6,049,994   5,118,138
            ---------------------------------------------------------
            Total fixed maturities            $72,516,172 $71,403,674
            ---------------------------------------------------------

            1 Net of write-downs on bonds whose decline in value is believed to
              be other-than-temporary
            2 Fair values as of December 31, 2000 were obtained from the
              Company's investment advisor's portfolio  review, which used
              market  prices from Shaw Data Services

The Company believes it has a well  diversified  portfolio and has no definitive
plans to decrease its  non-investment  grade portfolio  significantly  below its
current level,  unless necessary to satisfy  requirements of state regulators or



rating  agencies.  The Company  purchases  non-investment  grade bonds to obtain
higher  yields or  convertible  features and  attempts to reduce  credit risk by
portfolio  diversification.  Non-investment  grade securities comprised 8.3% and
8.8% of the fixed maturities  portfolio,  on an amortized cost basis at December
31, 2000 and 1999, respectively.

Shown below are the  Company's  four largest  holdings in  non-investment  grade
bonds by a single issuer as of December 31, 2000.

                                        Non-Investment Grade
                                          Amortized
                December 31, 2000              Cost  Fair Value
                ------------------------------------------------
                Largest                    $500,000    $445,625
                Second largest              488,155     521,850
                Third largest               476,227     402,900
                Fourth largest              401,025     479,350
                ------------------------------------------------
                Total                    $1,865,407  $1,849,725
                ------------------------------------------------

The Company had no guarantee or other type of  enhancement  associated  with the
issuers represented above.

The  Company's   investment  in  equity  securities   decreased  $4,551,000  and
$10,363,000  during 2000 on a cost (net of  write-downs)  and fair value  basis,
respectively,  after  increasing  $3,495,000 and $5,733,000 on the same basis in
1999.  As of December 31, 2000 there were  $1,099,000  of  unrealized  losses on
equity  securities,  as compared with  $4,713,000  and  $2,474,000 of unrealized
gains at December 31, 1999 and December  31,  1998,  respectively.  One security
accounted for $672,000 of the unrealized losses at December 31, 2000.

The Company  reviews its  marketable  investments  each  quarter to determine if
there  have been  declines  in their  value  that in  management's  opinion  are
other-than-temporary.  These reviews can involve  qualitative  and  quantitative
information  relating to an individual  company or industry and general  factors
impacting the economy. In addition, market performance subsequent to the balance
sheet date has  historically  been a key  factor.  However,  due to wide  market
fluctuations  occurring  prior and subsequent to December 31, 2000, post balance
sheet  price   movements  have  become  less  useful  for  assessing   permanent
impairment. Accordingly,  determining whether declines are temporary, has become
much more complex and judgmental.  These reviews  resulted in the recognition of
impairment  losses  on  equity  securities   totaling   $5,733,000  during  2000
($1,035,000,  $865,000,  $838,000 and  $2,995,000  for the first through  fourth
quarters,  respectively).  In  addition,  $912,000  of  impairment  losses  were
recognized  on fixed  maturities  during 2000  ($513,000,  $5,000,  $387,000 and
$7,000 during the first through  fourth  quarters,  respectively).  During 2000,
equity  securities and fixed  maturities  were sold which  contained  impairment
writedowns of $1,108,000 and $15,000, respectively.

As more extensively  discussed under Consolidated  Results and Analysis,  below,
the  Company  realized   significant  net  capital  gains  from  its  marketable
investments  over the  three-year  period ended  December  31, 2000.  Management
believes  these  pretax  net  gains,   which  total   $14,232,000   ($1,181,000,
$9,375,000,  and $3,676,000 for 2000, 1999 and 1998, respectively),  are greater
than would  have been  obtained  from a more  conservative  investment  strategy
involving only investment grade bonds. The Company's  strategy has in some years
subjected it to fluctuations in income and  shareholders'  equity of a magnitude
significantly  larger  than  would  be  anticipated  under  a more  conservative
investment  strategy.  Net  capital  gains or losses for a given  period are not
necessarily  indicative  of those  for  future  periods.  In  addition,  the net
realized  gains (and  unrealized  losses)  reported  for 2000 are  significantly
impacted by the judgmental  determination  of securities  impairments  discussed
above.

Citizens  Security  owns the building in which the Company and its  subsidiaries
maintain  their home  offices.  The Company  occupies  approximately  28% of the
building with 62% leased to third-party tenants and 10% being offered for lease.
Market conditions for this property are generally favorable and the Company does
not anticipate  significant  difficulty in leasing available space. An appraisal
obtained  during 1996 indicates that the current market value of the property is
approximately $1,700,000 higher than its carrying value.

The Company has maintained  significant  cash and  short-term  balances over the
past several  years,  principally  to hedge  against the  uncertainty  of future
interest rates.

At December 31, 2000,  the Company  holds a $156,000  mortgage  loan from a real
estate limited  partnership in which the Company also has a 20% equity interest.
The mortgage loan,  maturing March 31, 2002,  permits revolving credit advances,



not to exceed at any time, the lesser of $750,000 or 80% of the collateral  fair
value.  Stockholders of the partnership's  general partner personally  guarantee
80% of the loan.

Liabilities.  A comparison of total policy  liabilities as of December 31, 2000,
1999 and 1998 is shown below.  Approximately  82% of the 2000 total  consists of
future policy benefit reserves while policyholder deposit liabilities  represent
16% of the total.

       Year Ended December 31               2000         1999          1998
       ---------------------------------------------------------------------
       Home Service Life            $ 31,543,557 $ 30,300,225  $ 28,967,749
       Broker Life                    44,631,499   41,718,948    39,933,144
       Preneed Life                   23,094,830   21,509,265    23,260,792
       Dental                            610,111      633,751       485,750
       Other Health                    2,143,247    3,031,510     2,997,162
       ---------------------------------------------------------------------
       Total                        $102,023,244 $ 97,193,699  $ 95,644,597
       ---------------------------------------------------------------------

Home Service Life policy liabilities  comprise  approximately 31% of the Company
total. During recent years, this segment has experienced moderate growth through
a combination of attracting new producers and continuing to focus on meeting the
needs of existing  customers  and agents.  The Broker  Life  segment's  2000 net
growth is due primarily to the NAIL acquisition,  while the 1999 growth resulted
from favorable sales of the Company's  simplified  issue and graded benefit life
products which were redesigned in late 1997. The Company  initially  entered the
Preneed Life business in 1998 after  completing the United  Acquisition.  During
2000, Preneed Life product offerings were redesigned and the Company attracted a
number of new producers who have reacted favorably to the new products and level
of service provided. During the initial full year of Preneed production in 1999,
claims on the inforce business outpaced the Company's new sales production.  The
Company's  Dental  products  are  annual  term  coverages;  accordingly,  policy
liabilities  for this  segment are not  significant.  The Other  Health  segment
change in 2000 relates  primarily to the settlement of a reinsurance  obligation
with no impact on overall retention.

Shown below is a progression of the Company's  policyholder deposit activity for
the year ended December 31, 2000.

       Year Ended December 31,                        Universal
       2000                          Total    Annuity       Life      Other
       ---------------------------------------------------------------------
       Beginning Balance       $15,811,486 $9,346,749 $5,205,603 $1,259,134
       Acquired Business        $1,600,158    309,794  1,193,240     97,124
       Deposits                    866,778    308,685    550,802      7,291
       Withdrawals              (2,785,603)(1,818,106)  (892,359)   (75,138)
       Interest credited           888,428    507,285    319,430     61,713
       ---------------------------------------------------------------------
       Ending Balance          $16,381,247 $8,654,407 $6,376,716 $1,350,124
       ---------------------------------------------------------------------

The 2000 increase in total  policyholder  deposits of approximately  $570,000 is
primarily  attributable  to  the  NAIL  acquisition.  Without  the  acquisition,
deposits  would have declined  approximately  $1,080,000  compared to a 1999 net
reduction of $512,000.  The Company is not devoting significant marketing effort
toward these products and has elected not to  aggressively  compete in crediting
excess interest.


CONSOLIDATED RESULTS AND ANALYSIS

Premiums and Other  Considerations.  The following  table  details  premiums and
other considerations received during the past three fiscal years.

         Year Ended December
         31                            2000          1999           1998
         ----------------------------------------------------------------
         Home Service Life       $6,906,473    $6,697,932     $6,551,375
         Broker Life              3,425,795     3,447,440      3,040,231
         Preneed Life             4,221,225     2,298,013      1,066,069
         Dental                   7,892,356     7,105,627      6,414,720
         Other Health             1,376,575     1,295,816      1,299,233
         ----------------------------------------------------------------
         Total                 $ 23,822,424  $ 20,844,828   $ 18,371,628
         ----------------------------------------------------------------

Home Service Life premium increased 3.1% during 2000 as the Company achieved its
most  favorable  sales results since the late 1995  acquisition  of this product
line. The Company has continued to attract a number of  successful,  experienced
Home Service agents without  subsidizing  inexperienced  agents. In addition,  a
1999 pilot  program to  automate  and  streamline  agent  field  accounting  was
expanded during 2000 and continues to be favorably received by the agency force.
During 1998,  the Company  introduced  redesigned  products which raised premium
rates   approximately   15%,   increased  base  renewal   commission   rates  by
approximately  5% of  premium,  simplified  the  policy  application  form,  and
streamlined the policy underwriting process for qualifying agents. These changes
were  favorably  received by the Home Service  Life agency force and  production
began increasing during the fourth quarter of 1998.

The less than 1%  decline  in Broker  Life  premium  during  2000 was  primarily
attributable  reductions  in group life  premium and lapses on a closed block of
business  obtained  in  the  United  Acquisition.   In  addition,   the  Company
experienced  some softening in sales of simplified issue and graded benefit life
policies,  partially offset by additional premium from the NAIL acquisition. The
13% increase in Broker Life premium  during 1999 was  attributable  to increased
sales of  simplified  issue  and  graded  benefit  life  policies  as well as to
receiving a full year of premium on participating  life policies obtained in the
1998 United Acquisition.

The 84% increase in Preneed Life premium  during 2000 resulted from  intensified
marketing efforts aimed at introducing the Company as a committed participant in
this market,  successfully negotiating various competitive third-party marketing
agreements,  and  redesigning the former United Liberty  Preneed  products.  The
Company  anticipates  accelerating  growth in this segment along with  increased
statutory surplus strain associated with advance commission arrangements typical
in the industry.  The premium  growth in 1999  reflects the  resumption of sales
efforts and recognition of a full year of premium from policies  obtained in the
1998 United Acquisition.

The 11%  growth  rates  for  Dental  premium  during  2000  and 1999  reflect  a
continuing focus on this market,  favorable  reaction to the quality of customer
service,  and a modest  marketing  incentive  program.  The  Company  constantly
strives to build strong  customer  and agent  loyalty by  continuing  to improve
sales and administrative support functions.

The Company has not been actively  marketing Other Health  coverages for several
years.  However,  in response to agent  requests,  certain cancer and disability
protection products have been updated and promoted. Pricing,  underwriting,  and
claims experience on these products are closely monitored.

Investments.  The Company monitors its  available-for-sale  fixed maturities and
equity securities to assure they are strategically positioned within the current
market environment. This practice has historically resulted in equity securities
comprising 10% to 20% of the Company's cash and invested assets,  which tends to
dampen  current  income  yields  in  favor of an  overall  total  return  focus.
Investment  income yields were 4.9%,  5.1%,  and 5.3% for 2000,  1999, and 1998,
respectively.  The  investment  income yield  declines in 2000 and 1999 resulted
primarily  from  higher  equity  security  and  short-term   investment  average
balances.

Net  realized  gains  on  equity  securities  were  $119,790,   $9,131,389,  and
$2,848,000 for 2000,  1999, and 1998,  respectively.  These amounts  reflect the
direct expenses shown below, as well as increases  (reductions) for amortization
of deferred policy acquisition costs of $201,179,  $(229,861), and $(139,027) in
2000,  1999,  and 1998,  respectively.  Also included in gross  realized  losses



during  2000,   1999  and  1998  are   reductions  in  the  carrying   value  of
available-for-sale  equity securities of $5,733,000,  1,122,000,  and $1,356,000
respectively,  relating to declines in value which were considered by management
to be other than temporary.  The equity  portfolio had $1,099,000 of net pre-tax
unrealized  losses as of December  31, 2000  compared to net pre-tax  unrealized
gains of $4,713,000 and $2,474,000 at December 31, 1999 and 1998,  respectively.
As  previously  indicated,  much of the 2000 decline in realized and  unrealized
investment gains is attributable to the decline in the equity markets during the
second half of the year.  Many of the 1999 gains arose from  technology  related
securities, which experienced significant declines during 2000.

As noted  above,  although  increased  cash and equity  security  balances  have
dampened  investment income yields and segment  operating income results,  total
return  performance for the past three years has been favorable.  As illustrated
below,  during  the past  three  years  the  Company's  equity  securities  have
generated  approximately  $5,600,000 of additional pre-tax total return, above a
hypothetical  7.0%  fixed-maturity  return.  During this period,  the  Company's
annual net pretax total return on its equity portfolio has averaged 17%.

                    Equity Portfolio - Pretax Total Return
  ------------------------------------------------------------------------------
  Year Ended December 31, Total/Average        2000          1999          1998
  ------------------------------------------------------------------------------
  Average Equities
  Cost                    $18,399,474   $20,017,915   $20,650,875   $14,529,633
  ------------------------------------------------------------------------------
  Realized Gains 1        $13,274,860     $  24,530   $10,064,022   $ 3,186,308
  Change in Unrealized
     Gains (Losses)        (4,028,116)   (5,812,184)    2,238,293      (454,225)
  Dividends                 1,343,919       397,552       523,520       422,847
  ------------------------------------------------------------------------------
  Gross Total Return       10,590,663    (5,390,102)   12,825,835     3,154,930

  Direct Expenses          (1,147,235)     (207,369)     (702,772)     (237,094)
  ------------------------------------------------------------------------------
  Net Total Return          9,443,428    (5,597,471)   12,123,063     2,917,836
  7.0% Base Return         (3,863,889)   (1,401,254)   (1,445,561)   (1,017,074)
  ------------------------------------------------------------------------------
  Excess Return           $ 5,579,539  $ (6,998,725)  $10,677,502   $ 1,900,762
  ------------------------------------------------------------------------------

  Total Return Rate - Gross     19.2%       (26.9)%         62.1%         21.7%
  Total Return Rate - Net       17.1%       (28.0)%         58.7%         20.1%

  1 Excludes  adjustments  for  incentive  and guaranty  fees  incurred by the
    Company for investment management services.
    These amounts are included separately as "Direct Expenses".






Segment Earnings.

Pretax income for 2000 totaled approximately  $448,000 compared to $8,664,000 in
1999 and  $4,074,000  in 1998.  Pretax  profit  (loss)  is shown  below  for the
Company's five business segments, along with total realized investment gains and
interest expense. As previously indicated, the Company's equity investments have
historically produced very favorable total returns;  however, if these funds had
been invested in fixed-maturities yielding 7.0%, the segment profit totals below
would have  increased by an  additional  $1,004,000,  $922,000,  and $594,000 in
2000, 1999, and 1998 respectively.

Year Ended December 31                      2000        1999        1998
-------------------------------------------------------------------------
  Home Service Life                  $   200,479 $   312,703 $   211,713
  Broker Life                            299,777     150,317     254,189
  Preneed Life                          (827,265)   (993,560)     15,325
  Dental                                 331,206     436,587     295,038
  Other Health                            32,186     (64,524)     90,174
-------------------------------------------------------------------------
  Segment Profit (Loss)                   36,383    (158,477)    866,439
  Net  realized   investment  gains,   1,180,879   9,375,339   3,675,489
     net of expenses
  Interest expense                       769,132     553,017     468,268
-------------------------------------------------------------------------
  Income before Income Tax           $   448,130 $ 8,663,845 $ 4,073,660
-------------------------------------------------------------------------

The 2000  decline  in Home  Service  Life  profit  resulted  primarily  from the
moderate  growth of inforce  business  as  described  above,  offset by a slight
increase in mortality.  The 1999 increase in Home Service  profit  resulted from
moderate  volume  growth and some  mortality  improvement.  The 2000 Broker Life
earnings increase resulted primarily from improved mortality on simplified issue
and graded benefit life plans. During 1999,  increased mortality on the acquired
United  Liberty  business  offset  improvements  in simplified  issue and graded
benefit  life  mortality.   The  2000  Preneed  Life  improvement  is  primarily
attributable  to  improving  mortality  on business  obtained in the 1998 United
Acquisition and efficiencies  associated with growing levels of new business. As
indicated  above, the Company has intensified  marketing  efforts in the Preneed
segment and expects continued revenue growth and improving segment results along
with  increased  statutory  surplus strain  associated  with higher new business
volumes.  Information  regarding  Dental  profitability  is included below.  The
"contribution   margin"  shown  below  is  a  direct  margin  without  allocable
investment income and general expense.

         Year Ended December
         31                          2000        1999        1998
         ---------------------------------------------------------
         Premium               $7,892,356  $7,105,627  $6,414,720
         Claims and Reserves   $5,369,742  $4,717,678  $4,370,499
         Contribution Margin   $1,516,948  $1,432,204  $1,224,470
         Claim Ratio                68.0%       66.4%       68.1%

The overall  Dental  contribution  margin  continued to improve during 2000 as a
result of an 11%  increase  in  premium  volume,  however  the claim  ratio also
increased  somewhat  during the year.  After two years of strong premium growth,
management  will  again  reassess  renewal  underwriting  criteria  in  order to
maintain expected profit margins.  The significant  improvement in profitability
during 1999 resulted from a number of initiatives.  These  initiatives  included
reconfiguring  products to provide  additional  margins for certain  more costly
dental procedures,  engaging a company to provide expert assistance with ongoing
adjudication  of  claims,  and  implementing  a program  of  aggressive  renewal
underwriting and re-rating. In addition to the profitability initiatives, during
1999 the  Company  launched  initiatives  aimed at  increasing  premium  volume,
including  agent incentive and referral  programs for new business.  The Company
has not been  actively  marketing  its Other  Health  products in recent  years.
However,  the Company is closely  monitoring recent sales activity increases for
certain  cancer  and  disability  coverages.  In  addition,  state  filings  for
significant rate increases on certain older blocks of Other Health business have
been approved and will be implemented, beginning in the second quarter of 2001.



Income  Taxes.  Historically,  the  Company has  experienced  a  relatively  low
effective  income tax rate,  due primarily to the small life  insurance  company
deduction.  However, during 2000, the effective rate was substantially increased
by state and local income taxes on the parent company's  investment gains (which
are not eligible for offset by Insurance Subsidiary  investment losses), and the
effect of an increased  valuation  allowance on deferred tax assets as discussed
below.

The  small  life  insurance   company   deduction   allows  the  Life  Insurance
Subsidiaries to reduce their taxable income by 60% before  computing its current
provision  for regular or  alternative  minimum  tax.  However,  for purposes of
computing  deferred income tax liabilities  under the provisions of Statement of
Financial  Accounting Standards ("SFAS") No. 109, "Accounting for Income Taxes",
the  Company  is  precluded  from  assuming  the small  life  insurance  company
deduction  will be available in the future.  Accordingly,  by  disallowing  this
deduction,  SFAS No. 109 significantly  increases the deferred taxes on the Life
Insurance Subsidiaries' temporary differences. Thus, when a significant increase
or decrease  occurs in the  Company's  net  temporary  differences,  the related
deferred  tax is  computed  using  the 34%  federal  tax rate,  whereas  tax may
actually be paid on these net liabilities  (when realized) at a rate potentially
as low as 17%  (the  alternative  minimum  tax  rate  after  application  of the
allowable small life insurance company deduction).  The Company's gross deferred
federal income tax  liabilities and assets are more fully discussed in Note 9 to
the Consolidated  Financial  Statements.  All deferred tax assets of the Company
are  realizable  by offset  against  existing  deferred  tax  liabilities  or by
carryback to recapture  prior years' taxes paid on operating  income and capital
gains.  The  deferred  tax assets  are  offset,  to some  extent,  by  valuation
allowances related to the Company and to the Life Insurance Subsidiaries. Due to
the impact of the small life  insurance  company  deduction,  the Life Insurance
Subsidiaries  record  a  valuation  allowance  to  reduce  deferred  tax  assets
(associated  with  temporary  differences)  to their  expected  benefit  rate of
approximately  19%,  rather  than 34%.  The  Company's  valuation  allowance  is
designed to reduce deferred tax assets to their estimated  ultimate  realization
value.

Statutory Insurance  Information.  For insurance regulatory and rating purposes,
the  Insurance   Subsidiaries  report  on  the  basis  of  statutory  accounting
principles  ("SAP").  During 1999, A.M. Best Company ("Best")  upgraded Citizens
Security's  rating to B from B-. United  Liberty's  rating has remained at B- by
Best since it was acquired in 1998, and Kentucky  Insurance,  due to its lack of
insurance operations,  is not rated. Citizens Security reports its investment in
United  Liberty on the equity  method of  accounting  for  statutory  accounting
purposes.  Accordingly,  the admitted value of Citizens Security's investment in
United Liberty equals United  Liberty's  statutory  capital and surplus total of
$3,112,690 at December 31, 2000.  Citizens  Security's 2000 statutory net income
includes  United  Liberty's 2000 statutory net income of $289,489.  To provide a
more detailed understanding of Citizens Security's  operations,  shown below are
SAP basis net income, net operating income, statutory capital and surplus, asset
reserves,  and capital  ratios for  Citizens  Security  for the five years ended
December 31, 2000.

                                            Statutory
                                        Net   Capital         Asset
        Year Ended         Net    Operating       and     Valuation   Capital
        December 31     Income       Income   Surplus     Reserves1    Ratio2
      --------------------------------------------------------------------------
           2000       $1,868,575  $ 715,250   $8,315,902  $1,548,271    13.7%
           1999       $4,945,708  $ 568,436  $12,942,331  $4,335,111    22.4%
           1998       $3,662,188 $1,105,631  $11,227,528  $3,606,655    20.5%
           1997       $1,708,884  $ 762,357   $9,627,479  $2,753,064    18.2%
           1996       $3,062,421  $ 871,089   $9,145,830  $1,426,918    16.1%
      --------------------------------------------------------------------------

      1 Asset Valuation Reserves are statutory liabilities that act as
        contingency reserves in the event of extraordinary losses on invested
        assets and as a buffer for policyholders' surplus  to reduce the impact
        of realized and unrealized investment losses.  The December 31, 2000,
        1999 and 1998 amounts also include United Liberty's reserves.
      2 Represents Statutory Capital and Surplus plus Asset Valuation Reserves
        divided by invested assets plus cash.




During  2000,  statutory  capital and surplus and asset  reserves  decreased  by
approximately  $7,413,000.  This decrease resulted  primarily from $1,869,000 of
statutory net income offset by $7,875,000 of unrealized  losses and a $1,200,000
redemption of Citizens  Security's  preferred  capital  stock.  The  significant
decline during 2000 has been partially offset during 2001 by the contribution of
KIC's  stock to  Citizens  Security in January,  2001.  During  1999,  statutory
capital and surplus and asset reserves  increased by  approximately  $2,443,000.
This increase resulted  primarily from $4,946,000 of statutory net income offset
by a  $1,200,000  redemption  of  preferred  capital  stock,  and  a  $1,000,000
shareholder  dividend paid. During 1998, statutory capital and surplus and asset
reserves increased by approximately $2,454,000. This increase resulted primarily
from  $3,662,000 of statutory  net income  offset by a $1,500,000  redemption of
preferred capital stock,  along with unrealized  investment gains.  During 1997,
statutory  capital and surplus and asset  reserves  increased  by  approximately
$1,808,000.  This increase  resulted  primarily from $1,709,000 of statutory net
income and  $1,130,000 of unrealized  investment  gains,  partially  offset by a
$1,050,000 redemption of preferred capital stock.

Statutory  capital and surplus,  specifically the component  called surplus,  is
used to fund the expansion of an insurance  company's first year individual life
and  accident  and health  sales.  The first year  commission  and  underwriting
expenses on such sales will normally  consume a very high  percentage of, if not
exceed,  first year premiums.  Accordingly,  a statutory  loss (surplus  strain)
often  occurs on these sales during the first  policy  year.  Historically,  the
Company's level of life insurance sales has not significantly impacted statutory
surplus.  However,  as Preneed  Life sales  increase,  the  Company  anticipates
incurring surplus strain.

In addition to the statutory totals shown above,  Kentucky  Insurance  generated
approximately  $93,000 of net income, during 2000 and $150,000 during 1999, with
$21,000 of the 1999 total earned after  Kentucky  Insurance  was acquired by the
Company.  At December 31, 2000,  Kentucky  Insurance capital and surplus totaled
approximately $3,379,000.  Effective January 31, 2001, 100% of the capital stock
of Kentucky  Insurance  was  contributed  by Citizens  Financial  into  Citizens
Security.



CASH FLOW AND LIQUIDITY

During 2000, the Company used approximately  $467,000 of cash flow in operations
while  generating  $361,000  and  $1,620,000  of cash flow during 1999 and 1998,
respectively.  The 2000 decrease is principally  attributable  to Federal Income
Tax deposits  required  early in the year,  which are being  refunded.  The 1999
decrease is  attributable  primarily  to  additional  spending  on Preneed  Life
marketing  programs  and a decline in accounts  payable and accrued  expenses at
December 31, 1999.

Cash  provided  by  investment  activities  during 2000 of  $4,488,000  resulted
primarily from a reduction in equity  portfolio  positions and net cash received
in the acquisition of the NAIL business, partially offset by additional property
and equipment  expenditures,  including a fractional  aircraft  ownership share.
Cash  provided by  investment  activities  during 1999 of  $11,200,000  resulted
primarily  from a  conservative  decision to limit  reinvestment  activity  near
year-end, due to increased market volatility.  Cash used in investing activities
during  1998  includes  payment  of  approximately  $7,076,000  for  the  United
Acquisition,  less  $3,288,000  of cash held by United  Liberty on the effective
acquisition  date,  for a net  outflow  of  $3,788,000.  Cash used by  financing
activities   during  2000  includes  higher  levels  of   policyholder   deposit
withdrawals,  principally  due to the  Company's  decision  not to  aggressively
compete  in  crediting  higher  interest  returns  on such  funds.  Cash used by
financing  activities  in 1999  includes net  policyholder  deposit  withdrawals
comparable to the 1998 level, a $2,500,000  bank borrowing  associated  with the
Kentucky Insurance Acquisition,  net brokerage advance repayments of $1,400,000,
and common  stock  repurchases  of  approximately  $390,000.  Cash  provided  by
financing  activities in 1998 includes $3,400,000 of additional bank borrowings,
which were used,  along with available  funds at Citizens  Security,  to acquire
United Liberty on May 12, 1998.

The Company is subject to various market risks.  However,  the most  significant
such risks relate to  fluctuations  in prices of equity  securities and interest
rates.  Although the company's total return on equity securities during 2000 was
a loss of approximately  $5,600,000,  the Company has  successfully  managed the
risk of equity security price  fluctuations  during the past several years.  For
the three years ended  December  31,  2000,  the total  pretax  return on equity
securities   has  exceeded   $9,400,000,   for  an  average   annual  return  of
approximately 17.1%. The Company and its investment advisory firm, SMC Advisors,
Inc.  devote  significant  attention to the equity  markets and  reposition  the
Company's  portfolio  upon  detection  of adverse  risk trends  associated  with
individual securities or overall markets. SMC Advisors, Inc. also manages market



risks associated with investments in option securities,  as described in Item 8,
Note 3 of the Notes to Consolidated  Financial Statements.  At December 31, 2000
the fair value of the Company's equity portfolio was  approximately  $12,578,000
compared to an adjusted cost basis of $13,677,000. Accordingly, a 10% decline in
equity prices would reduce the fair value of the Company's  equity  portfolio by
$1,257,800.

Regarding  interest  rate  risk,  the  value  of  the  Company's  fixed-maturity
investment  portfolio will increase or decrease in an inverse  relationship with
fluctuations   in  interest  rates  while  net   investment   income  earned  on
newly-acquired  fixed-maturities  increases or decreases in direct  relationship
with interest rate changes. Management estimates that a 100 basis point increase
in interest  rates  ("rate  shock")  would  decrease the fair value of its $71.4
million fixed maturity  portfolio by approximately  2.8% or $2 million.  From an
income perspective, the Company does not believe rising interest rates present a
significant  risk, as essentially all of the Company's  policy  liabilities bear
fixed rates. However, approximately 37% of policy liabilities contain provisions
permitting  interest or benefit  adjustments  at the discretion of the Boards of
Directors  of the  Insurance  Subsidiaries.  The  Company's  cash  flow  testing
(described  below)  indicates  that  overall  profitability  will  generally  be
enhanced in rising interest rate scenarios.  From a liquidity  perspective,  the
Company's  fixed rate policy  liabilities  have been  relatively  insensitive to
interest rate fluctuations.  Accordingly, the Company believes gradual increases
in interest rates do not present a significant  liquidity exposure.  The Company
monitors  economic  conditions on a regular basis and manages this interest rate
risk  primarily  by  adjusting  the  duration of its  fixed-maturity  portfolio.
Historically,   the  Company  has  maintained   conservative  durations  in  its
fixed-maturity   portfolio.   At  December  31,  2000  cash  and  fixed-maturity
investments  with  maturities  of less than five years  equaled more than 75% of
total policy liabilities.  Notwithstanding the foregoing, if interest rates rise
significantly  in a short  timeframe,  there can be no  assurance  that the life
insurance industry, including the Company, would not experience increased levels
of surrenders and reduced sales, and thereby be materially adversely affected.

Interest  expense  on the  Company's  commercial  bank debt is also  subject  to
interest  rate risk.  The rate on this debt is  variable  and equals 100% of the
bank's prime  lending  rate.  At December 31,  2000,  the rate on the  Company's
$8,000,000  of bank  borrowings  was 9.50% and has since  decreased  to 8.00% at
March 21,  2001.  The  Company  believes  its  current  liquidity  position  and
profitability levels are adequate to guard against this interest rate risk.

In addition to the measures  described  above,  the Life Insurance  Subsidiaries
comply with the NAIC promulgated  Standard Valuation Law ("SVL") which specifies
minimum  reserve levels and prescribes  methods for  determining  them, with the
intent of  enhancing  solvency.  The SVL also  requires  the  Company to perform
annual cash flow testing for its Life  Insurance  Subsidiaries.  This testing is
designed  to  ensure  that  statutory  reserve  levels  will  maintain  adequate
protection  in a variety of potential  interest  rate  scenarios.  The Actuarial
Standards  Board of the American  Academy of Actuaries  also  requires cash flow
testing as a basis for the  actuarial  opinion on the  adequacy of the  reserves
which is a required part of the annual statutory reporting process.

Cash flow  testing  projects  cash  inflows  from assets and cash  outflows  for
liabilities in various  assumed  economic and yield curve  scenarios.  This is a
dynamic  process,  whereby  the  performance  of the assets and  liabilities  is
directly  related to the scenario  assumptions.  (An example  would  involve the
credited  interest  rate on annuity  products and how such rates vary  depending
upon projected  earnings rates,  which are based upon asset  performance under a
particular economic scenario.)

The Life  Insurance  Subsidiaries'  most  recent  cash flow  testing,  which was
completed in February 2001,  involved a review of two basic measures.  The first
was the value of free market surplus, which is defined as the difference between
the projected  market value of assets and liabilities at the end of the analysis
period (typically 10-20 years).  Deficits could indicate the need for corrective
action  depending  upon the  severity  and the  number of  scenarios  in which a
deficit appeared.  A second measure involved  distributable  earnings.  Negative
earnings for extended  durations  might impair the ability of the Life Insurance
Subsidiaries  to continue  without  exhausting  surplus.  Again,  depending upon
severity and frequency, corrective measures might be needed. Based on results of
the testing, no corrective measures were indicated at the current time. However,
such testing is ongoing and dynamic in nature and future  events in the interest
and equity markets or a significant  change in the composition of Life Insurance
Subsidiaries'  business could negatively  impact testing results and require the
initiation of corrective measures.

Any necessary  corrective measures could take one or more forms. The duration of
existing  assets  might not match  well with those of the  liabilities.  Certain
liabilities,  such as those  associated  with  indemnity  accident  and  health,
short-term  disability and group dental  products,  are short-term in nature and
are best matched with cash and short-term investments.  By contrast,  whole life



insurance,  which  involves  lifetime  obligations,  is usually  best matched by
longer duration maturities.  In the event there are insufficient assets of these
types, a repositioning of the investment portfolio might be undertaken.

Initially  balanced  durations do not guarantee  positive future results.  Asset
type, quality,  and yield will vary depending upon the economic scenario tested.
Liabilities will be similarly affected.  Projected reinvestment yields may cause
overall yields to fall below those required to support projected liabilities. In
that event,  portfolio  realignment might involve the type, quality and yield of
investments  rather than duration.  Alternatively,  additional  reserve  amounts
could be allocated to cover any future shortfalls.

The above discussion centers around asset management.  Other possible corrective
measures might involve liability realignment. The Company's marketing plan could
be modified to emphasize  certain product types and reduce others.  New business
levels could be varied in order to find the optimum level.  Management  believes
that  the  Company's  current   liquidity,   current  bond  portfolio   maturity
distribution  and cash flow from  operations  give it  substantial  resources to
administer its existing  business and fund growth generated by direct sales. The
Company will service debt and other expenses by:

      Management fees charged to the Insurance Subsidiaries

      Redemption of Citizens Security preferred stock as necessary,  with such
      redemption  also requiring  approval by the Kentucky  Department of
      Insurance

      Dividends from the Insurance Subsidiaries, which are limited by law to the
      lesser of prior year net operating income or 10% of prior year-end capital
      and surplus unless specifically approved by the Kentucky Department of
      Insurance


FORWARD-LOOKING INFORMATION

All statements,  trend analyses and other  information  contained in this report
relative  to markets  for the  Company's  products  and trends in the  Company's
operations or financial  results,  as well as other  statements  including words
such as "anticipate",  "believe",  "plan", "estimate",  "expect",  "intend", and
other  similar  expressions,  constitute  forward-looking  statements  under the
Private  Securities   Litigation  Reform  Act  of  1995.  These  forward-looking
statements  are  subject to known and  unknown  risks,  uncertainties  and other
factors  which may cause actual  results to be materially  different  from those
contemplated by the  forward-looking  statements.  Such factors  include,  among
other things:

      the market value of the Company's investments, including stock market
      performance and prevailing interest rate levels (see the Cash Flow and
      Liquidity section of Item 7);

      customer and agent response to new products, distribution channels and
      marketing initiatives, including exposure to unrecoverable advanced
      commissions;

      mortality, morbidity, lapse rates, and other factors which may affect the
      profitability of the Company's insurance products;

      regulatory changes or actions, including those relating to regulation of
      insurance products and insurance companies (see the State Insurance
      Regulation section of Item 1);

      ratings assigned to the Company and its subsidiaries by independent rating
      organizations which the Company believes are important to the sale of its
      products;

      general economic conditions and increasing competition which may affect
      the Company's ability to sell its products;

      the Company's ability to achieve anticipated levels of operating
      efficiencies and meet cash requirements based upon projected liquidity
      sources;

      unanticipated adverse litigation outcomes (see Item 3); and

      changes in the Federal income tax laws and regulations which may affect
      the relative tax advantages of some of the Company's products.

There can be no  assurance  that other  factors  not  currently  anticipated  by
management will not also materially and adversely  affect the Company's  results
of operations.





     ITEM 7a. QUALITATIVE AND QUANTITATIVE DISCLOSURES ABOUT MARKET RISK

Qualitative and quantitative disclosures about market risk are described on page
21, (Cash Flow and Liquidity  section of Item 7 -  Management's  Discussion  and
Analysis).





                         ITEM 8.  FINANCIAL STATEMENTS

                         INDEX TO FINANCIAL STATEMENTS
                CITIZENS FINANCIAL CORPORATION AND SUBSIDIARIES



Financial Statements For Full Fiscal Years                                Page

      Report of Independent Auditors........................................26

      Consolidated Statements of Income for the
      years ended December 31, 2000, 1999 and 1998  ........................27

      Consolidated Statements of Financial Condition at
      December 31, 2000 and 1999............................................28

      Consolidated Statements of Shareholders' Equity
      for the years ended December 31, 2000, 1999 and 1998..................30

      Consolidated Statements of Cash Flows for the
      years ended December 31, 2000, 1999 and 1998..........................31

      Notes to Consolidated Financial Statements............................32




Financial Statement Schedules

      Schedule   I  -  Summary of Investments - Other than Investments
                                   In Related Parties.......................48

      Schedule  II  -  Condensed Financial Information of Registrant........49

      Schedule III  -  Supplementary Insurance Information..................52

      Schedule  IV  -  Reinsurance..........................................53





All other  schedules for which  provision is made in the  applicable  accounting
regulations of the Securities and Exchange Commission are not required under the
related  instructions or are inapplicable and therefore have been omitted or the
information  is presented in the  consolidated  financial  statements or related
notes.












                        REPORT OF INDEPENDENT AUDITORS



The Shareholders and Board of Directors
Citizens Financial Corporation


We have audited the  consolidated  financial  statements  of Citizens  Financial
Corporation  and  subsidiaries  listed in the  accompanying  index to  financial
statements at Item 8. Our audit also included the financial  statement schedules
listed in the index at Item 14. These financial statements and schedules are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements and schedules based on our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all  material  respects,  the  consolidated  financial  position  of
Citizens  Financial  Corporation and subsidiaries at December 31, 2000 and 1999,
and the  consolidated  results of their operations and their cash flows for each
of the three years in the period ended  December 31, 2000,  in  conformity  with
accounting  principles  generally  accepted in the United  States.  Also, in our
opinion,  the related financial  statement schedules when considered in relation
to the  basic  financial  statements  taken as a whole,  present  fairly  in all
material respects the information set forth therein.


/s/ Ernst & Young LLP

Louisville, Kentucky
March 22, 2001





               Citizens Financial Corporation and Subsidiaries
                      Consolidated Statements of Income


Year Ended December 31                       2000           1999          1998
-------------------------------------------------------------------------------
Revenues:
  Premiums and other considerations  $ 24,834,809   $ 21,897,264  $ 19,402,959
  Premiums ceded                       (1,012,385)    (1,052,436)   (1,031,331)
-------------------------------------------------------------------------------
  Net premiums earned                  23,822,424     20,844,828    18,371,628
  Net investment income                 5,993,362      5,885,312     5,190,322
  Net realized investment gains,
     net of expenses                    1,180,879      9,375,339     3,675,489
  Other income                            297,947        157,633        39,566
-------------------------------------------------------------------------------
Total Revenues                         31,294,612     36,263,112    27,277,005

Policy Benefits and Expenses:
  Policyholder benefits                16,881,624     15,556,565    13,576,645
  Policyholder benefits ceded          (1,074,788)    (1,013,424)   (1,039,024)
-------------------------------------------------------------------------------
  Net benefits                         15,806,836     14,543,141    12,537,621
  Increase in net benefit reserves      2,705,133      1,632,677       553,673
  Interest credited on
     policyholder deposits                888,428        862,615       845,608
  Commissions                           5,047,274      4,340,262     3,775,530
  General expenses                      5,775,093      5,385,477     4,430,902
  Interest expense                        769,132        553,017       468,268
  Policy acquisition costs deferred    (1,832,617)    (1,376,309)   (1,106,373)
  Amortization expense:
    Deferred policy acquisition
       costs                              539,062        491,221       696,719
    Value of insurance acquired           766,498        839,314       696,702
    Goodwill                               78,014         51,885        35,771
  Depreciation expense                    303,629        275,967       268,924
-------------------------------------------------------------------------------
Total Policy Benefits and Expenses     30,846,482     27,599,267    23,203,345
-------------------------------------------------------------------------------
Income before Income Tax                  448,130      8,663,845     4,073,660
Income Tax Expense                        210,000      2,225,000       774,000
-------------------------------------------------------------------------------
Net Income                                238,130      6,438,845     3,299,660
Dividends on Redeemable Convertible
  Preferred Stock                             ---            ---      (279,650)
-------------------------------------------------------------------------------
Net Income Applicable to Common
Stock                               $     238,130  $   6,438,845  $  3,020,010
-------------------------------------------------------------------------------

Net Income Per Common Share:
  Basic                                    $ 0.14         $ 3.59        $ 2.31
  Diluted                                  $ 0.14         $ 3.59        $ 1.82
-------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.





               Citizens Financial Corporation and Subsidiaries
                Consolidated Statements of Financial Condition




December 31                                                 2000         1999
------------------------------------------------------------------------------
ASSETS

Investments:
  Securities available-for-sale, at fair value:
    Fixed maturities (amortized cost of
    $72,516,172 and $68,958,634 in 2000 and 1999,
    respectively)                                $  71,403,674  $  69,501,248
    Equity securities (cost of $13,677,303 and
    $18,228,519 in 2000 and 1999, respectively)     12,577,874     22,941,274
  Investment real estate                             3,506,386      3,513,579
  Mortgage loans on real estate                        156,000        158,309
  Policy loans                                       4,270,588      4,059,801
  Short-term investments                               610,379        580,425
------------------------------------------------------------------------------
Total Investments                                   92,524,901    100,754,636





Cash and cash equivalents                           20,093,774     18,696,401
Accrued investment income                            1,328,491      1,145,447
Reinsurance recoverable                              2,686,747      3,607,349
Premiums receivable                                    212,089        388,146
Property and equipment                               2,959,744      2,051,414
Deferred policy acquisition costs                    6,511,948      4,690,774
Value of insurance acquired                          4,884,680      5,295,818
Goodwill                                               851,795        809,809
Federal income tax receivable                        1,364,502        169,502
Deferred federal income tax                          1,711,661            ---
Other assets                                           407,674        370,734
------------------------------------------------------------------------------
Total Assets                                      $135,538,006   $137,980,030
------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.





               Citizens Financial Corporation and Subsidiaries
                Consolidated Statements of Financial Condition




December 31                                             2000         1999
------------------------------------------------------------------------------
LIABILITIES

Policy liabilities:
  Future policy benefits                          $ 83,403,780   $ 79,507,902
  Policyholder deposits                             16,381,247     15,811,486
  Policy and contract claims                         1,816,947      1,456,030
  Unearned premiums                                    217,670        176,779
  Other                                                203,600        241,502
------------------------------------------------------------------------------
Total Policy Liabilities                           102,023,244     97,193,699

Notes payable                                        8,000,000      8,500,000
Accrued expenses and other liabilities               2,240,653      2,270,660
Deferred federal income tax                                ---      1,979,214
------------------------------------------------------------------------------
Total Liabilities                                  112,263,897    109,943,573


COMMIMENTS AND CONTINGENCIES


SHAREHOLDERS' EQUITY

  Common stock, 6,000,000 shares authorized;
    1,758,215 and 1,767,215 shares issued and
    outstanding in 2000 and 1999, respectively       1,758,215      1,767,215
  Additional paid-in capital                         7,640,988      7,736,201
  Accumulated other comprehensive income (loss)     (1,573,294)     3,322,971
  Retained earnings                                 15,448,200     15,210,070
------------------------------------------------------------------------------
Total Shareholders' Equity                          23,274,109     28,036,457
------------------------------------------------------------------------------
Total Liabilities and Shareholders' Equity        $135,538,006   $137,980,030
------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.



               Citizens Financial Corporation and Subsidiaries
               Consolidated Statements of Shareholders' Equity



                                             Accumulated
                                                Other           Comprehensive
                                 Additional Comprehensive            Income
                          Common    Paid-in    Income    Retained    (Loss)
                           Stock    Capital    (Loss)    Earnings     Total
------------------------------------------------------------------------------

Balance at January 1,
1998                    1,075,615  4,836,057  2,594,998  5,814,215

  Net Income                                             3,299,660  $3,299,660

  Net unrealized
  appreciation of
  available for
  sale securities                               484,618                484,618

                                                                   -----------
  Comprehensive income                                              $3,784,278
                                                                   ===========
  Preferred stock dividends                               (279,650)

  Preferred stock
  conversion              722,000  3,215,768

  Preferred stock redemption                               (63,000)

  Options exercised         5,000     40,000

-------------------------------------------------------------------
Balance at December 31,
1998                    1,802,615  8,091,825  3,079,616  8,771,225

  Net Income                                             6,438,845  $6,438,845

  Net unrealized appreciation of
  available for
  sale securities                              243,355                 243,355
                                                                   -----------
  Comprehensive income                                              $6,682,200
                                                                   ===========
  Common stock
  repurchases             (35,400)  (355,624)

-------------------------------------------------------------------
Balance at December 31,
1999                    1,767,215  7,736,201 3,322,971  15,210,070

  Net Income                                               238,130     238,130

  Net unrealized
  depreciation of
  available for
  sale securities                           (4,896,265)             (4,896,265)
                                                                    -----------
  Comprehensive loss                                               $(4,658,135)
                                                                    ===========
  Common stock
  repurchases              (9,000)   (95,213)

-------------------------------------------------------------------
Balance at December 31,
2000                    1,758,215  7,640,988 (1,573,294) 15,448,200
===================================================================

See Notes to Consolidated Financial Statements.




               Citizens Financial Corporation and Subsidiaries
                    Consolidated Statements of Cash Flows



Year Ended December 31                       2000           1999           1998
--------------------------------------------------------------------------------

Cash Flows from Operations:
Net income                             $    238,130   $ 6,438,845   $ 3,299,660
Adjustments reconciling to cash from
  operations:
  Increase in benefit reserves            1,810,331     1,806,387       806,183
  Increase (decrease) in claim
   liabilities                              305,543       196,571      (111,746)
  (Increase) decrease in reinsurance
   recoverable                              920,602      (142,987)     (380,034)
  Interest credited on policyholder
   deposits                                 888,428       862,615       845,608
  Provision for amortization and
  depreciation,
    net of deferrals                       (145,414)      308,403       591,743
  Amortization of premium and
  accretion
  of discount on securities
   purchased, net                            54,094       147,566       112,432
  Net realized investment gains          (1,180,879)   (9,375,339)   (3,675,489)
  (Increase) decrease in accrued
   investment income                       (183,044)       79,307        12,304
  Change in other assets and
   liabilities                             (434,302)      325,992      (269,857)
  Deferred income tax expense (benefit)  (1,545,000)      550,000       (19,000)
  Increase (decrease) in federal
   income taxes payable                  (1,195,000)     (836,515)      408,000
--------------------------------------------------------------------------------
Net Cash provided by (used in)
Operations                                 (466,511)      360,845     1,619,804

Cash Flows from Investment Activities:
Securities available-for-sale:
  Purchases - fixed maturities         (14,302,398)    (7,956,333)  (12,642,382)
  Purchases - equity securities        (77,517,925)   (73,590,880)  (33,322,649)
  Sales - fixed maturities              14,362,095     16,523,864    15,160,161
  Sales - equity securities             81,928,028     79,476,540    33,432,382
Net cash received (paid) for insurance
  business and
   subsidiary acquisitions               1,976,855     (3,117,832)   (3,787,613)
Investment management and brokerage
   account fees                           (680,654)      (292,195)     (417,326)
Short-term investments sold
  (acquired), net                          (29,954)       572,192       (22,313)
Additions to real estate                  (139,232)      (204,216)      (35,270)
Additions to property and equipment,
net                                     (1,065,533)      (197,603)     (512,242)
Decrease in net broker receivable              ---          8,125       245,000
Other investing activities, net            (43,476)        (5,776)      159,955
--------------------------------------------------------------------------------
Net Cash provided by (used in)
   Investment Activities                  4,487,806    11,215,886    (1,742,297)

Cash Flows from Financing Activities:
Policyholder deposits                       866,778       705,985       817,372
Policyholder withdrawals                 (2,785,603)   (2,080,766)   (2,158,681)
Proceeds from note payable - bank               ---     2,500,000     3,400,000
Payments on notes payable - bank           (500,000)     (510,000)     (400,000)
Net brokerage account loan proceeds
(repayment)                                (100,884)   (1,406,524)      989,014
Common stock repurchase                    (104,213)     (391,024)          ---
Preferred stock redemption                      ---           ---      (169,139)
Dividends on redeemable convertible
preferred stock                                 ---           ---      (279,650)
Issuance of common stock                        ---           ---        45,000
--------------------------------------------------------------------------------
Net Cash provided by (used in)
   Financing Activities                  (2,623,922)   (1,182,329)    2,243,916

--------------------------------------------------------------------------------
Net Increase in Cash and Cash
Equivalents                               1,397,373    10,394,402     2,121,423
Cash and Cash Equivalents at Beginning
of Period                                18,696,401     8,301,999     6,180,576
--------------------------------------------------------------------------------
Cash and Cash Equivalents at End of
Period                                 $ 20,093,774  $ 18,696,401   $ 8,301,999
--------------------------------------------------------------------------------

See Notes to Consolidated Financial Statements.


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note 1--NATURE OF OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES

Principles of Consolidation  and  Presentation.  The  accompanying  consolidated
financial statements include the accounts of Citizens Financial  Corporation and
its  wholly-owned   subsidiaries:   Citizens  Security  Life  Insurance  Company
("Citizens Security"), United Liberty Life Insurance Company ("United Liberty"),
Kentucky Insurance Company ("Kentucky Insurance"), and Corporate Realty Service,
Inc. ("Corporate Realty").  These entities are collectively hereinafter referred
to as the "Company".  United Liberty,  and (effective January 31, 2001) KIC, are
also  wholly  owned   subsidiaries   of  Citizens   Security.   All  significant
intercompany accounts and transactions are eliminated in consolidation.  Certain
balances  in prior  years have been  reclassified  to  conform  to current  year
classifications.

Nature of  Operations.  The Company  engages  primarily  in the business of life
insurance, annuities and accident and health insurance through Citizens Security
and United  Liberty  ("the Life  Insurance  Subsidiaries").  The Life  Insurance
Subsidiaries  offer life,  fixed-rate  annuity and accident and health insurance
products  to  individuals  and  groups  through  independent  agents.   Kentucky
Insurance  was  acquired  during 1999 (see Note 2) and is licensed as a property
and  casualty  insurer in four  states.  The  Company is  planning to offer home
service  fire and  casualty  insurance  coverage;  however,  Kentucky  Insurance
currently has no business  inforce.  Corporate Realty manages the Company's real
estate along with two other properties affiliated with the Company's Chairman.

The individual life insurance  products  currently offered by the Life Insurance
Subsidiaries  consist of  traditional  whole life  insurance and universal  life
insurance policies. Citizens Security also sells group life and accidental death
and dismemberment  policies. The fixed-rate annuity products offered by Citizens
Security  consist of flexible premium  deferred  annuities,  life policy annuity
riders, and single premium deferred annuities.  Citizens  Security's  individual
accident and health  insurance  products  provide  coverage  for monthly  income
during periods of hospitalization, scheduled reimbursement for specific hospital
and  surgical  expenses  and  cancer  treatments,  and  lump  sum  payments  for
accidental death or dismemberment,  while the group accident and health products
provide  coverage for short and  long-term  disability,  income  protection  and
dental procedures.

Citizens  Security is licensed to sell  products in the District of Columbia and
20 states  primarily  located  in the South and  Southeast.  United  Liberty  is
licensed to sell products in 23 states primarily located in the South,  Midwest,
and West.  United Liberty's  ongoing sales efforts are focused primarily in nine
states where Citizens Security is not licensed.

The Life Insurance  Subsidiaries  market their portfolio of products through the
personal  producing  general  agent  distribution   system  and  presently  have
approximately 2,600 sales  representatives.  Many of these agents also represent
other insurance carriers. Approximately 400 of the agents specialize in the home
service market while  approximately 300 are preneed  representatives  who market
through funeral homes. These markets consist primarily of individuals who desire
whole life policies with policy limits typically below $10,000.


Use of Estimates.  The  preparation of financial  statements in conformity  with
accounting  principles generally accepted in the United States ("GAAP") requires
management to make estimates and assumptions that affect the amounts reported in
the financial  statements and  accompanying  notes.  Actual results could differ
from those estimates.

Investments.  The Company  classifies fixed maturities and equity  securities as
"available-for-sale".  Available-for-sale  securities are carried at fair value,
with  unrealized  gains and losses included in accumulated  other  comprehensive
income  (loss) , net of applicable  deferred  taxes and  adjustments  to related
deferred policy acquisition costs.

Fixed maturities and equity  securities  having a decline in value considered by
management  to be other than  temporary  are  adjusted  to an amount  which,  in
management's judgment,  reflects such declines. Such amounts are included in net
realized  investment gains and losses.  For purposes of computing realized gains
and losses on fixed maturities and equity securities sold, the carrying value is
determined using the  specific-identification  method. Mortgage loans and policy
loans are  carried  at unpaid  balances.  Investment  real  estate is carried at
depreciated  cost.  Short-term  investments,  which consist of  certificates  of
deposit and treasury bills, are carried at cost which  approximates  fair value.



Cash and cash equivalents  consist of highly liquid  investments with maturities
of three  months or less at the date of  purchase  and are also  carried at cost
which approximates fair value.

Deferred Policy  Acquisition  Costs.  Commissions  and other policy  acquisition
costs  which vary with,  and are  primarily  related to, the  production  of new
insurance  contracts are deferred,  to the extent recoverable from future policy
revenues  and  gross  profits,  and  amortized  over  the  life  of the  related
contracts. See Premiums, Benefits and Expenses regarding amortization methods.

Property  and  Equipment.  Property  and  equipment,  including  the home office
building, are carried at cost less accumulated  depreciation,  using principally
the straight-line method of depreciation.  Accumulated  depreciation at December
31, 2000 was $1,977,438 ($1,718,359 at December 31, 1999).

Goodwill  and Value of Insurance  Acquired.  Goodwill  represents  the excess of
purchase  price of  purchased  subsidiaries,  over  amounts  assigned  (based on
estimated fair values at the date of acquisition) to the identifiable net assets
acquired.  Goodwill is  amortized  over 10 to 20 years  using the  straight-line
method. At December 31, 2000, accumulated amortization was $316,848 ($238,834 at
December 31, 1999).

Value of insurance  acquired is recorded for the estimated value assigned to the
insurance in force of the purchased  subsidiaries  at the dates of  acquisition.
The  assigned  value  is  amortized  over  the  expected  remaining  life of the
insurance in force using methods  consistent with that used for  amortization of
policy  acquisition costs (as described under Premiums,  Benefits and Expenses).
At December 31, 2000,  accumulated  amortization  was $4,411,694  ($3,645,196 at
December 31, 1999).

Benefit  Reserves and Policyholder  Deposits.  Traditional life and accident and
health  insurance  products  include those  contracts  with fixed and guaranteed
premiums and benefits and consist  principally  of whole-life and term insurance
policies,  limited-payment  life insurance  policies and certain  annuities with
life  contingencies.  Reserves on such policies are based on assumed  investment
yields which range from 6% to 7%. Reserves on traditional  life and accident and
health  insurance  products are  determined  using the net level premium  method
based  on  future  investment   yields,   mortality,   withdrawals,   and  other
assumptions, including dividends on participating policies. Such assumptions are
based  on past  experience  and  include  provisions  for  possible  unfavorable
deviation.

Benefit  reserves and  policyholder  contract  deposits on universal life, other
interest-sensitive  life products and  investment-type  products are  determined
using the  retrospective  deposit method and consist of policy account balances,
before  deducting  surrender  charges,  which  accrue  to  the  benefit  of  the
policyholder.

Participating  insurance  business  constituted  approximately  6%, 6% and 7% of
ordinary life  insurance  inforce and 4%, 5% and 5% of annualized  ordinary life
premium inforce at December 31, 2000, 1999 and 1998, respectively. Participating
dividends are determined at the discretion of the Board of Directors.

Reserves on insurance  policies  acquired by purchase  are based on  assumptions
considered appropriate as of the date of purchase. Assumed investment yields for
such acquired policies range from 6.6% to 9.0%.

Premiums,  Benefits and Expenses.  Premiums for traditional  individual life and
accident and health  policies are  reported as earned when due.  Benefit  claims
(including an estimated provision for claims incurred but not reported), benefit
reserve  changes and expenses  (except those deferred) are charged to expense as
incurred.  Deferred  policy  acquisition  costs related to traditional  life and
accident and health  policies are charged to expense over the life of the policy
using  methods  and  assumptions   consistent  with  those  used  in  estimating
liabilities  for  future  policy  benefits.  In  determining  whether  a premium
deficiency  exists  on  short-duration   policies,   management  does  not  give
consideration to investment income.

Revenues for universal life and  investment-type  products consist of investment
income  and  policy  charges  for the  cost  of  insurance,  policy  initiation,
administrative  surrender fees and investment income.  Expenses include interest
credited  to policy  account  balances,  incurred  administrative  expenses  and
benefit  payments  in  excess  of  policy  account  balances.   Deferred  policy
acquisition  costs related to universal  life and  investment-type  products are
amortized in relation to the  incidence of expected  gross profits over the life
of the policies.  Expected gross profits are reviewed at each reporting  period,
and to the extent actual  experience  varies from that previously  assumed,  the
effects of such variances are recorded in the current period.


Liabilities  for Policy  Claims.  Policy  claim  liabilities  are based on known
liabilities  plus  estimated  future   liabilities   developed  from  trends  of
historical  data applied to current  exposures.  These  liabilities  are closely
monitored  and  adjustments  for  changes in  experience  are made in the period
identified.

Federal  Income Taxes.  The Company uses the liability  method of accounting for
income  taxes.  Deferred  income  taxes are provided  for  cumulative  temporary
differences between balances of assets and liabilities determined under GAAP and
balances determined for tax reporting purposes.

Earnings Per Share.  Basic  earnings per share amounts are based on the weighted
average number of common shares  outstanding  during the year.  Diluted earnings
per share amounts assume  conversion of all outstanding  Redeemable  Convertible
Preferred Stock at a conversion price of $5.50 per share (see notes 7 and 8).

Comprehensive  Income.  As of January 1, 1998, the Company adopted  Statement of
Financial  Accounting  Standards  ("SFAS")  No.  130,  "Reporting  Comprehensive
Income".  SFAS No. 130  establishes  new rules for the  reporting and display of
comprehensive income and its components; however, the adoption of this Statement
had no impact on the Company's net income or total  shareholders'  equity.  SFAS
No. 130 requires unrealized gains or losses on the Company's  available-for-sale
securities to be included in other comprehensive income.


Note  2--ACQUISITIONS

On July 7,  2000,  the  Company  acquired,  through  an  assumption  reinsurance
agreement,  100% of the inforce business of National  Affiliated  Investors Life
Insurance  Company  ("NAIL")  for a net cash  purchase  price  of  approximately
$355,000.  The acquisition was coordinated through the National  Organization of
Life and Health Guaranty Associations.  The acquired business consists primarily
of  individual  life  insurance  with  policy  reserves  and  annual  premium of
approximately $3,500,000 and $300,000, respectively.

On  October  14,  1999,  the  Company  acquired  100% of the  stock of  Kentucky
Insurance  from  an  unaffiliated   insurance  holding  company  (the  "Kentucky
Insurance  Acquisition").  Kentucky  Insurance  is  licensed  as a property  and
casualty  insurance company in four states and has approximately $3.4 million of
statutory  capital  and  surplus;   however,   it  currently  has  no  insurance
operations.  The aggregate purchase price for the Kentucky Insurance Acquisition
was   approximately   $3,550,000   (including  net  costs  associated  with  the
acquisition  of  approximately  $50,000).  The  acquisition  was  financed  with
available  internal  funds and $2,500,000 of additional  bank  borrowings at the
prime rate.

On May 12, 1998 the Company  acquired 100% of the common stock of United Liberty
from an unaffiliated insurance holding company (the "United  Acquisition").  The
aggregate purchase price for the United Acquisition was approximately $7,076,000
(including net costs associated with the acquisition of approximately $445,000).
In  conjunction  with  the  acquisition,   the  seller  retained   approximately
$2,100,000 of United Liberty's real estate related and other assets,  which were
replaced  with cash by Citizens  Security.  This  acquisition  was financed with
available  internal  funds  and  approximately  $3,400,000  of  additional  bank
borrowings  under a Term  Loan  Agreement.  The  Term  Loan  Agreement  included
refinancing of debt relating to a prior acquisition.

These  acquisitions were accounted for as purchases and the acquired  companies'
results of operations are included in the  consolidated  statements  since their
respective dates of acquisition.




Note 3--INVESTMENTS

The  cost and  fair  value of  investments  in  fixed  maturities  and  equity
securities  are shown below.  The cost  amounts are adjusted for  amortization
of premium and accretion of discount on fixed  maturities and for  write-downs
of securities whose decline in value is believed to be other than temporary.



                                                                     Fair Value
                              Amortized        Gross Unrealized       (Carrying
December 31, 2000                Cost        Gains          Losses        Value)
--------------------------------------------------------------------------------
Fixed Maturities:
  U.S. Government obligations $ 10,951,802 $   224,631  $     4,976 $ 11,171,457
  Corporate securities          57,984,195     389,866    1,834,171   56,539,890
  Mortgage-backed                3,580,175     119,075        6,923    3,692,327
    securities
--------------------------------------------------------------------------------
Total                         $ 72,516,172 $   733,572  $ 1,846,070 $ 71,403,674
--------------------------------------------------------------------------------
Equity Securities             $ 13,677,303 $   832,565  $ 1,931,994 $ 12,577,874
--------------------------------------------------------------------------------

December 31, 1999
--------------------------------------------------------------------------------
Fixed Maturities:
  U.S. Government obligations $  8,723,722 $       640  $   101,100 $  8,623,262
  Corporate securities          55,714,282   2,222,719    1,569,797   56,367,204
  Mortgage-backed                4,520,630      32,000       41,848    4,510,782
    securities
--------------------------------------------------------------------------------
Total                         $ 68,958,634 $ 2,255,359  $ 1,712,745 $ 69,501,248
--------------------------------------------------------------------------------
Equity Securities             $ 18,228,519 $ 5,080,683  $   367,928 $ 22,941,274
--------------------------------------------------------------------------------

The fair values for  investments in fixed  maturities and equity  securities are
based on  quoted  market  prices,  where  available.  For  investments  in fixed
maturities and equity securities not actively traded,  fair values are estimated
using values obtained from independent pricing services.

The annual change in net unrealized investment appreciation or depreciation,  at
December 31, 2000, 1999 and 1998, and the amount of net realized investment gain
or loss  included  in net  income  for the  respective  years  then ended are as
follows:

Year Ended December 31                      2000        1999        1998
-------------------------------------------------------------------------
Fixed maturities:
  Change in net unrealized            $(1,655,112)$(1,804,929) $1,158,586
    appreciation
  Net realized gain                   $ 1,061,089 $   243,949  $  827,204
Equity securities:
  Change in net unrealized            $(5,812,184)$ 2,238,293  $ (454,225)
    appreciation
  Net realized gain                   $   119,790 $ 9,131,390  $2,848,285





The amortized cost and fair value of investments in fixed maturities at December
31, 2000,  by  contractual  maturity are shown below.  Expected  maturities  for
investments in fixed maturities will differ from contractual  maturities because
borrowers may have the right to call or prepay  obligations,  sometimes  without
prepayment penalties.


December 31, 2000                    Amortized Cost     Fair Value
-------------------------------------------------------------------
Due in one year or less                 $ 6,409,858    $  6,486,205
Due after one year through five years    52,157,598      51,440,761
Due after five years through ten years    8,123,240       7,719,552
Due after ten years                       2,245,301       2,064,829
-------------------------------------------------------------------
Subtotal                                 68,935,997      67,711,347
Mortgage-backed securities                3,580,175       3,692,327
-------------------------------------------------------------------
Total                                   $72,516,172     $71,403,674
-------------------------------------------------------------------

Gross  gains of  $2,268,554,  $1,260,650,  and  $1,411,737  and gross  losses of
$1,127,299,   $969,136,   and   $502,680   were   realized   on  the   sale   of
available-for-sale  fixed maturities  during 2000, 1999 and 1998,  respectively.
Included in gross realized losses during 2000, 1999 and 1998 are net adjustments
to the  carrying  value of  available-for-sale  fixed  maturities  of  $912,000,
$55,000,  and  $150,000  respectively,  relating to declines in value which were
considered by management to be other than temporary. Net realized gains from the
sale of fixed maturities have been reduced by $80,166,  $20,021,  and $38,098 in
2000,  1999  and 1998  respectively,  due to  amortization  of  deferred  policy
acquisition  costs.  In  addition,  net  realized  gains  from the sale of fixed
maturities  have  been  reduced  by  $27,544,  and  $43,755  in  1999  and  1998
respectively, for incentive fees earned by the portfolio manager.

Gross gains of  $16,764,844,  $16,414,949,  and  $8,165,216  and gross losses of
$16,740,314,   $6,350,927,  and  $4,978,908,   were  realized  on  the  sale  of
available-for-sale  equity  securities  during 2000, 1999 and 1998.  Included in
gross realized losses during 2000, 1999 and 1998 are adjustments to the carrying
value of  available-for-sale  equity  securities of $5,733,000  $1,017,000,  and
$1,356,000 respectively,  relating to declines in value which were considered by
management  to be other  than  temporary.  Net  realized  gains from the sale of
equity securities have been increased by $302,629, $(229,861), and $(100,929) in
2000,  1999  and 1998  respectively,  due to  amortization  of  deferred  policy
acquisition   costs.   In  addition,   net  realized  gains  from  the  sale  of
available-for-sale  equity  securities have been reduced by $207,369,  $702,771,
and $237,094 in 2000,  1999 and 1998,  respectively,  for incentive and guaranty
fees earned by the  portfolio  manager  and costs  associated  with  operating a
brokerage margin account.  Under terms of this brokerage margin account,  Morgan
Stanley &  Company,  Inc.  permits  50% of the value of  securities  held in the
account to be purchased on margin.  At December  31,  1999,  margin  advances of
$100,884 were outstanding and included in the financial  statements with accrued
expenses and other liabilities.

Net unrealized  appreciation of  available-for-sale  securities is summarized as
follows:

December 31                                                   2000         1999
--------------------------------------------------------------------------------
Net appreciation depreciation) on available-for-sale:
  Fixed maturities                                     $(1,112,498)  $  542,614
  Equity securities                                     (1,099,429)   4,712,755
Adjustment of deferred policy acquisition costs             84,590     (220,566)
Deferred income tax benefit (expense)                      554,043   (1,711,832)
--------------------------------------------------------------------------------
Net unrealized appreciation (depreciation)             $(1,573,294) $ 3,322,971
--------------------------------------------------------------------------------

Investment  management  services are provided by a firm  affiliated with certain
board members and  shareholders  of the Company - see Related Party  Transaction
Note 17.




Major categories of investment income are summarized as follows:

Year Ended December 31                  2000        1999        1998
----------------------------------------------------------------------
Fixed maturities                   $4,410,640  $4,655,498  $4,157,891
Equity securities                     397,552     523,520     422,847
Mortgage loans on real estate          14,887      15,406      16,214
Policy loans                          239,199     233,844     210,588
Investment real estate                107,969     245,260     406,971
Short-term investments and other    1,138,318     454,102     335,332
----------------------------------------------------------------------
Subtotal                            6,308,565   6,127,630  $5,549,843
Investment expense                   (315,203)   (242,318)   (359,521)
----------------------------------------------------------------------
Net investment income              $5,993,362  $5,885,312  $5,190,322
----------------------------------------------------------------------

The Company limits credit risk by  diversifying  its investment  portfolio among
government  and  corporate  fixed  maturities  and common and  preferred  equity
securities.  It further diversifies these investment  portfolios within industry
sectors.  As a result,  management  believes that significant  concentrations of
credit risk do not exist. The Company's largest  investment in any entity (other
than the U.S.  Government)  was Clear Channel  Communications,  a fixed maturity
totaling $3,123,220 and $4,551,100 at December 31, 2000 and 1999,  respectively.
At December 31, 2000, the Company had no  investments  which had not been income
producing for a period of at least twelve months prior to year-end.

The  following  table is a  reconciliation  of the net  unrealized  gain  (loss)
arising  during the period and the change in net  unrealized  gains  (losses) as
reported on the accompanying statements of shareholders' equity.

                                          Pretax          Tax        Net-of-Tax
Year Ended                                Amount        Expense        Amount
--------------------------------------------------------------------------------

December 31, 2000:
  Unrealized loss arising              $(5,981,261)  $(1,864,376)   $(4,116,885)
  Less: Reclassification adjustment
      for gains realized in net income   1,180,879       401,499        779,380
--------------------------------------------------------------------------------
  Change in net unrealized loss        $(7,162,140)  $(2,265,875)   $(4,896,265)
================================================================================

December 31, 1999:
  Unrealized gain arising              $ 9,744,056   $ 2,533,084    $ 7,210,972
  Less: Reclassification adjustment
      For gains realized in net income   9,375,339     2,407,722      6,967,617
--------------------------------------------------------------------------------
  Change in net unrealized gain        $   368,717   $   125,362    $   243,355
================================================================================

In conjunction with management of its equities  portfolio,  the Company has also
taken certain option positions, generally on equity securities or related market
indices.  Although such positions may be covered by actual  securities  owned or
offsetting  options,  hedge  accounting  is  not  used.  Accordingly,  all  such
positions are marked to market and changes in value  reported as realized  gains
or losses. During 2000, options purchases totaled  approximately  $1,789,000 and
related net realized  gains totaled  approximately  $1,033,000.  At December 31,
2000 net option asset positions  outstanding had a market value of $14,375 and a
cost of $60,150. There is no significant  off-balance-sheet risk associated with
these positions.

Pursuant to requirements of certain state insurance departments, the Company has
investments with a carrying value of $51,098,000,  at December 31, 2000,  placed
on  deposit  at  various  financial   institutions  which  are  restricted  from
withdrawal without prior regulatory approval.


The  Company  owns the  building  and land in which  it  currently  resides.  At
December  31,  2000 and 1999,  the  Company  occupied  approximately  28% of the
building with the remaining  space leased or available for lease to  third-party
tenants. The accompanying financial statements reflect the proportionate Company
occupied  share of the  building and related  operating  expense as property and
equipment and general expense,  respectively. The remaining portion is reflected
as investment real estate and as a reduction of investment income, respectively.
Accumulated  depreciation  at December 31, 2000 and 1999 on the investment  real
estate portion of the building was $950,962 and $843,053, respectively.

The Company  leases office space to  third-party  tenants  under  noncancellable
lease agreements.  Future minimum rental income is $598,000, $570,000, $442,000,
$316,000 and $140,000 for years 2001 through 2005, respectively.


Note 4--VALUE OF INSURANCE ACQUIRED

The value of insurance  acquired is an asset which  represents the present value
of future  profits on business  acquired,  using  interest  rates of 6.6% to 9%.
Balances  outstanding relate primarily to the purchase of United Liberty and two
additional  companies which have been merged into Citizens  Security  (Integrity
National Life Insurance Company and Old South Life Insurance Company) along with
the NAIL total of  $355,360  added  during  2000.  An  analysis  of the value of
insurance  acquired for the years ended  December 31, 2000,  1999 and 1998 is as
follows:

Year Ended December 31               2000        1999        1998
------------------------------------------------------------------
Balance at beginning of year   $5,295,818  $6,135,132  $4,496,872
Business Acquired                 355,360         ---   2,334,962
Accretion of interest             312,002     378,996     372,629
Amortization                   (1,078,500) (1,218,310) (1,069,331)
------------------------------------------------------------------
Balance at end of year         $4,884,680  $5,295,818  $6,135,132
------------------------------------------------------------------

Amortization of the value of insurance  acquired (net of interest  accretion) in
each of the following five years will be approximately:  2001 - $648,000; 2002 -
$564,000; 2003 - $486,000; 2004 - $428,000; and 2005 - $387,000.


Note 5--LIABILITY FOR ACCIDENT AND HEALTH UNPAID CLAIMS AND INCURRED,  BUT NOT
        REPORTED CLAIMS PORTION OF RESERVES

Activity in the  accident  and health  liability  portion of policy and contract
claims ($414,454 and $494,616 at December 31, 2000 and 1999,  respectively)  and
the  incurred  but  not  reported   portion  of  accident  and  health  reserves
($1,188,515  and  $2,219,676  at December  31, 2000 and 1999,  respectively)  is
summarized as follows:

Year Ended December 31                          2000         1999
------------------------------------------------------------------
Balance at January 1                      $2,714,292   $2,407,516
  Less: reinsurance recoverable            1,720,047    1,597,137
------------------------------------------------------------------
Net balance at January 1                     994,245      810,379
Total incurred - current year              6,151,422    5,496,236
Paid related to:
  Current year                             5,450,648    4,785,389
  Prior years                                693,776      526,981
------------------------------------------------------------------
Total paid                                 6,144,424    5,312,370
------------------------------------------------------------------
Net balance at December 31                 1,001,243      994,245
  Plus reinsurance recoverable               601,726    1,720,047
------------------------------------------------------------------
Balance at December 31                    $1,602,969   $2,714,292
------------------------------------------------------------------


Note 6--DEBT

Long term debt consists of the following:

December 31                                        2000         1999
---------------------------------------------------------------------
Commercial bank notes, prime, due 2007       $8,000,000   $8,500,000
Less: Current Portion                          (904,167)    (500,000)
---------------------------------------------------------------------
Long Term Portion                            $7,095,833   $8,000,000
---------------------------------------------------------------------

The  Company's  outstanding  borrowings  relate  primarily to various  insurance
company  acquisitions.  On October 14, 1999, the Company borrowed  $2,500,000 in
conjunction with the Kentucky Insurance Acquisition and on May 12, 1998 borrowed
$3,400,000  in  conjunction  with the United  Acquisition.  Interest  is payable
quarterly at the bank's prime lending rate.  Principal  installments  are due as
follows:  2001 -  $904,167;  2002  through  2004 -  $1,316,666;  2005 and 2006 -
$1,416,666;  and 2007 -  $312,503.  The  Company  has  pledged  the  issued  and
outstanding  common  and  preferred  stock of  Citizens  Security  and  Kentucky
Insurance  as  collateral  for the  commercial  bank notes.  The bank notes also
contain  covenants  regarding  asset  acquisitions,  shareholder  dividends  and
maintenance of certain operating ratios.

Cash paid for interest on debt was $771,095,  $595,939 and $524,765 during 2000,
1999 and 1998, respectively;  including $21,447,  $84,491, and $108,514 in 2000,
1999 and 1998, respectively, related to brokerage account borrowings.


Note 7--REDEEMABLE CONVERTIBLE PREFERRED STOCK

In conjunction  with the a 1995  acquisition,  during 1995 and 1996, the Company
issued  $4,070,000 of redeemable  convertible  preferred  stock with  cumulative
quarterly  dividends  due at an annual rate of 10%.  During the third quarter of
1998, the Company  converted  approximately 98% of the preferred stock to common
stock and  repurchased  the remaining 2% for cash.  The  conversion  resulted in
issuance of 722,000 additional common shares and increased common  shareholders'
equity by  $3,937,768.  The  remaining  preferred  shares were  repurchased  for
$162,000, resulting in a net shareholders' equity reduction of $63,000.


Note 8--EARNINGS AND DIVIDENDS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share. See Note 7 for additional disclosures regarding the outstanding preferred
stock.

 Year Ended December 31                          2000        1999        1998
 -------------------------------------------------------------------------------
 Numerator:

  Diluted: Net income                        $238,130  $6,438,845  $3,299,660
           Less: Preferred stock dividends        ---         ---     279,650
--------------------------------------------------------------------------------
  Basic: Net income applicable to
         common stock                        $238,130  $6,438,845  $3,020,010
--------------------------------------------------------------------------------
 Denominator:
  Basic: Weighted average common shares     1,761,882   1,793,554   1,306,894
          Plus: Assumed conversion
                of preferred stock                ---         ---     505,233
--------------------------------------------------------------------------------
  Diluted: Weighted average shares
           assuming preferred conversions   1,761,882   1,793,554   1,812,127
--------------------------------------------------------------------------------

    Basic earnings per share                         $0.14      $3.59      $2.31
    Diluted earnings per share                       $0.14      $3.59      $1.82

Options to purchase  5,000 shares of the Company's  common stock at $9 per share
were outstanding during 1997 but were not included in the computation of diluted
earnings  per share  because the  options'  exercise  price was greater than the
average  market price of the common shares and,  therefore,  the effect would be
antidilutive. These options were exercised during 1998. No common dividends were
paid for 2000, 1999, or 1998.


Note 9--INCOME TAXES

Income taxes consist of the following:

Year Ended December 31                      2000        1999        1998
-------------------------------------------------------------------------
Current tax expense                   $1,755,000  $1,675,000    $793,000
Deferred tax expense (benefit)        (1,545,000)    550,000     (19,000)
-------------------------------------------------------------------------
Income tax expense                    $  210,000  $2,225,000    $774,000
-------------------------------------------------------------------------

Tax expense  includes a current state and local income tax provision of $350,000
and $225,000 in 2000 and 1999,  respectively  and none in 1998.  Deferred income
taxes are provided for  cumulative  temporary  differences  between  balances of
assets and  liabilities  determined  under GAAP and balances  determined for tax
reporting purposes.


Significant  components of the Company's  deferred tax liabilities and assets as
of December 31, 2000 and 1999 are as follows:

December 31                                       2000         1999
---------------------------------------------------------------------
Deferred Tax Liabilities:
  Value of insurance acquired              $ 1,660,791  $ 1,800,578
  Deferred policy acquisition costs            639,946          ---
  Net unrealized gains on
    available-for-sale securities                  ---    1,711,832
  Other                                        506,113      826,620
---------------------------------------------------------------------
   Total deferred tax liabilities            2,806,850    4,339,030

Deferred Tax Assets:
  Policy and contract reserves               2,254,166    1,758,494
  Fixed maturities and equity securities     2,270,748      377,528
  Real estate                                  548,668      548,668
  Unrealized losses                            554,043          ---
  Deferred policy acquisition costs                ---       78,267
  Other                                        309,994      430,117
---------------------------------------------------------------------
   Total deferred tax assets                 5,937,619    3,193,074
   Valuation allowance for deferred
     tax assets                             (1,419,108)    (833,258)
---------------------------------------------------------------------
   Net deferred tax assets                   4,518,511    2,359,816
---------------------------------------------------------------------
Net deferred tax assets (liabilities)      $ 1,711,661  $(1,979,214)
---------------------------------------------------------------------

The following is a reconciliation of income tax expense at the federal statutory
rate, to the tax at the Company's effective income tax rate:

December 31                        2000          1999         1998
--------------------------------------------------------------------
Tax at the statutory rate     $   152,400  $ 2,945,700  $ 1,385,000
Change in valuation allowance     585,800     (490,400)      85,700
Small life deduction             (276,300)    (511,900)    (566,300)
State and local income tax        233,600      273,500          ---
Surtax exemption and other       (446,100)      83,800       40,900
Dividend exclusion                (39,400)     (75,700)     (61,900)
Alternative  minimum tax (credit)     ---          ---     (109,400)
--------------------------------------------------------------------
Tax at the effective rate     $   210,000  $ 2,225,000  $   774,000
--------------------------------------------------------------------

Income  taxes  paid in 2000,  1999 and 1998  were  $3,100,000,  $2,458,515,  and
$385,000,  respectively.  The Company  utilized  $235,567,  and  $430,885 of net
operating loss carryforwards in 1999 and 1998,  respectively.  The change in the
valuation  allowance is due  principally  to the  limitation  in the recovery of
prior year taxes at the full statutory rate.

Under  the tax law in effect  prior to 1984,  a  portion  of income of  Citizens
Security was not taxed when earned. It was accumulated in a tax account known as
policyholders'  surplus.  Under the  provisions of the Deficit  Reduction Act of
1984,  policyholders'  surplus  accounts were frozen at their  December 31, 1983
balance of $859,000 for Citizens Security on a merged basis.  Distributions from
the policyholders' surplus would be subject to income tax. At December 31, 2000,
Citizens  Security  could  have  paid  additional   dividends  of  approximately



$21,800,000  before  paying  tax  on any  part  of  its  policyholders'  surplus
accounts. No provision has been made for the related deferred income taxes which
total $292,000, based on current tax rates as of December 31, 2000.


Note 10--STATUTORY ACCOUNTING PRACTICES AND SHAREHOLDERS' EQUITY

The  Insurance   Subsidiaries  are  domiciled  in  Kentucky  and  prepare  their
statutory-basis  financial  statements in accordance  with statutory  accounting
practices  ("SAP")  prescribed  or  permitted  by  the  Kentucky  Department  of
Insurance  ("KDI").  Net  income  and  capital  and  surplus  for the  Company's
insurance  operations,  as reported in accordance  with SAP, for the three years
ended December 31, 2000 are shown below.

Year Ended December 31              2000          1999         1998
--------------------------------------------------------------------
Net Income                  $  1,961,792  $  4,966,948 $  3,662,188
Capital and Surplus         $ 11,694,494  $ 16,227,706 $ 11,227,528

Citizens  Security reports its investment in United Liberty on the equity method
of accounting for statutory accounting purposes. Accordingly, the admitted value
of Citizens  Security's  investment in United  Liberty  equals United  Liberty's
statutory capital and surplus total of $3,112,690, $3,070,963, and $3,302,107 at
December 31, 2000, 1999, and 1998, respectively.  Citizens Security's net income
includes $289,489, $234,853 and $404,553 of United Liberty statutory earnings in
2000, 1999 and 1998,  respectively.  The 2000 and 1999 totals above also include
Kentucky  Insurance net income of $93,217 and $21,240,  respectively and capital
and surplus of $3,378,592 and $3,285,375, respectively.

Principal  differences  between SAP and GAAP include:  a) costs of acquiring new
policies are  deferred and  amortized  for GAAP;  b) value of insurance  inforce
acquired is established as an asset for GAAP; c) benefit reserves are calculated
using more realistic investment,  mortality and withdrawal assumptions for GAAP;
d) deferred  income taxes are provided for GAAP;  e) assets and  liabilities  of
acquired  companies  are adjusted to their fair values at  acquisition  with the
excess  purchase price over such fair values recorded as goodwill under GAAP; f)
available-for-sale  fixed maturity  investments  are reported at fair value with
unrealized  gain and losses  reported as a separate  component of  shareholders'
equity  for  GAAP;  and g)  statutory  asset  valuation  reserves  and  interest
maintenance reserves are not required for GAAP.

"Prescribed"  statutory  accounting  practices  include  state  insurance  laws,
regulations,  and  general  administrative  rules,  as  well  as  a  variety  of
publications of the National  Association of Insurance  Commissioners  ("NAIC").
"Permitted"  statutory  accounting  practices encompass all accounting practices
that are not  prescribed;  such  practices  may differ from state to state,  may
differ  from  company to company  within a state,  and may change in the future.
Effective  January  1, 2001,  the NAIC  revised  its  Accounting  Practices  and
Procedures Manual in a process referred to as Codification.  The KDI has adopted
the provisions in the revised  manual.  The revised manual has changed,  to some
extent, prescribed statutory accounting practices that will result in changes to
the accounting  practices which the Insurance  Subsidiaries use to prepare their
statutory-basis  financial  statements.  Management believes the impact of these
changes  will not be material  to the  Insurance  Subsidiaries'  statutory-basis
capital and surplus as of January 1, 2001.

Statutory  restrictions  limit the  amount  of  dividends  which  the  insurance
companies may pay. Generally, dividends during any year may not be paid, without
prior  regulatory  approval,  in  excess of the  lesser of (a) 10% of  statutory
shareholder's  surplus as of the  preceding  December 31, or (b)  statutory  net
operating  income for the  preceding  year.  During  2000,  1999 and 1998,  with
appropriate prior regulatory  approval,  Citizens Security redeemed  $1,200,000,
$1,200,000,  and $1,500,000,  respectively,  of its outstanding  preferred stock
from  the  Company.  In  addition,  during  1999,  with  appropriate  regulatory
approval, Citizens Security paid a dividend of $1,000,000 to the Company. During
1999 and 1998,  United Liberty paid  dividends to Citizens  Security of $200,000
and  $325,000  respectively.  The  Insurance  Subsidiaries  must  each  maintain
$1,250,000 of capital and surplus,  the minimum required for insurance companies
domiciled  in  Kentucky.  The KDI imposes  minimum  risk-based  capital  ("RBC")
requirements  on insurance  enterprises  that were  developed  by the NAIC.  The
formulas for  determining the amount of RBC specify  various  weighting  factors
that are applied to financial  balances and various  levels of activity based on
the  perceived  degree of risk.  Regulatory  compliance is determined by a ratio
(the "Ratio") of the enterprise's  regulatory total adjusted capital, as defined
by the NAIC,  to its  authorized  control  level  RBC,  as  defined by the NAIC.
Enterprises  below  specific  trigger  points or ratios  are  classified  within
certain  levels,  each  of  which  requires  specified  corrective  action.  The



Insurance  Subsidiaries  each have a Ratio that is at least 250% of the  minimum
RBC requirements; accordingly, they all meet the RBC requirements.

Under a prior  year  agreement,  an  option  to  purchase  5,000  shares  of the
Company's  common  stock was  granted to an officer and was  outstanding  at the
beginning of 1998.  The stock option  vested as of June 16, 1995, at an exercise
price of $9 per share, and was scheduled to expire on June 16, 1998. This option
was  exercised  during the second  quarter of 1998,  resulting in an increase to
shareholders'  equity of $45,000.  The  Company  accounts  for its stock  option
grants in accordance  with APB Opinion No. 25,  "Accounting  for Stock Issued to
Employees." No  compensation  expense has been recognized for this stock option.
No options were  exercised  during 2000 or 1999. The effect of applying the fair
value method of accounting  for the Company's  stock based awards results in net
income and earnings  per share that are not  materially  different  from amounts
reported.


Note 11--SEGMENT INFORMATION

The Company's  operations  are managed along five  principal  insurance  product
lines: Home Service Life, Broker Life,  Preneed Life,  Dental, and Other Health.
Products in all five lines are sold through independent agency operations.  Home
Service Life consists  primarily of traditional life insurance  coverage sold in
amounts  of  $10,000  and under to middle  and lower  income  individuals.  This
distribution  channel is characterized by a significant  amount of agent contact
with customers  throughout the year. Broker Life product sales consist primarily
of simplified issue and graded-benefit policies in amounts of $10,000 and under.
Other  products in this segment  which are not  aggressively  marketed  include:
group life, universal life, annuities and participating life coverages.  Preneed
Life products are sold to individuals in connection with prearrangement of their
funeral and  include  single  premium  and  multi-pay  policies  with  coverages
generally in amounts of $10,000 and less.  These  policies are generally sold to
older individuals at increased premium rates. Dental products are term coverages
generally  sold to small and  intermediate  size employer  groups.  Other Health
products  include various  accident and health coverages sold to individuals and
employer groups.

Segment  information  as of December 31, 2000,  1999 and 1998, and for the years
then ended is as follows:

Year Ended December 31                      2000         1999         1998
---------------------------------------------------------------------------

Revenue:
  Home Service Life                  $ 9,036,005  $ 8,745,144  $ 8,315,665
  Broker Life                          6,090,607    6,003,025    5,341,104
  Preneed Life                         5,584,207    3,614,758    2,099,584
  Dental                               7,933,598    7,141,409    6,435,680
  Other Health                         1,469,316    1,383,437    1,409,483
---------------------------------------------------------------------------
  Segment Totals                      30,113,733   26,887,773   23,601,516
  Net realized investment gains,       1,180,879    9,375,339    3,675,489
    net of expenses
---------------------------------------------------------------------------
  Total Revenue                      $31,294,612  $36,263,112  $27,277,005
---------------------------------------------------------------------------

Below are the net  investment  income  amounts which are included in the revenue
totals above.

Year Ended December 31                      2000         1999         1998
---------------------------------------------------------------------------

Net Investment Income:
  Home Service Life                  $ 2,028,680  $ 1,993,810  $ 1,750,942
  Broker Life                          2,538,610    2,488,921    2,283,466
  Preneed Life                         1,298,434    1,282,397    1,025,696
  Dental                                  39,289       34,848       20,801
  Other Health                            88,349       85,336      109,417
---------------------------------------------------------------------------
  Segment Totals                     $ 5,993,362  $ 5,885,312  $ 5,190,322
---------------------------------------------------------------------------


The Company evaluates performance based on several factors, of which the primary
financial measure is segment profit.  Segment profit represents pretax earnings,
determined  in  accordance  with the  accounting  policies  described in Note 1,
except net realized  investment  gains and interest  expense are  excluded.  The
majority  of  the  Company's  realized   investment  gains  are  generated  from
investment   in  equity   securities.   The  equities   portfolio  has  averaged
approximately  $18,399,000  (cost basis)  during the past three years.  If these
funds had been invested in  fixed-maturities  yielding 7.0%, realized investment
gains  would have  declined  and the  segment  profit  totals  below  would have
increased by an additional $1,004,000, $922,000, and $594,000 in 2000, 1999, and
1998, respectively.

Year Ended December 31                      2000        1999        1998
--------------------------------------------------------------------------

Segment Profit (Loss):
  Home Service Life                  $  200,479   $  312,703   $  211,713
  Broker Life                           299,777      150,317      254,189
  Preneed Life                         (827,265)    (993,560)      15,325
  Dental                                331,206      436,587      295,038
  Other Health                           32,186      (64,524)      90,174
--------------------------------------------------------------------------
  Segment Totals                         36,383     (158,477)     866,439
  Net realized investment gains,
    net of expenses                   1,180,879    9,375,339    3,675,489
  Interest expense                      769,132      553,017      468,268
--------------------------------------------------------------------------
  Income before Income Tax           $  448,130  $ 8,663,845  $ 4,073,660
--------------------------------------------------------------------------

Depreciation and amortization amounts below consist of amortization of the value
of insurance  acquired,  deferred policy  acquisition costs and goodwill,  along
with depreciation expense.

Year Ended December 31                      2000        1998        1997
-------------------------------------------------------------------------

Depreciation and Amortization:
  Home Service Life                   $  723,255   $ 583,456   $ 710,150
  Broker Life                            506,016     601,640     757,154
  Preneed Life                           350,758     381,354     135,723
  Dental                                  61,286      50,276      54,381
  Other Health                            45,888      41,661      40,708
-------------------------------------------------------------------------
  Segment Totals                      $1,687,203  $1,658,387  $1,698,116
-------------------------------------------------------------------------


Segment asset totals are determined based on policy  liabilities  outstanding in
each segment.

December 31                                 2000        1999        1998
------------------------------------------------------------------------------

Assets:
  Home Service Life                  $ 45,577,255  $ 47,347,032  $ 43,299,037
  Broker Life                          57,721,008    57,958,271    52,783,159
  Preneed Life                         29,421,677    29,754,353    30,869,962
  Dental                                  799,496       913,939       674,728
  Other Health                          2,018,570     2,006,435     1,872,237
------------------------------------------------------------------------------
  Total Assets                       $135,538,006  $137,980,030  $129,499,123
------------------------------------------------------------------------------



Note 12--QUARTERLY FINANCIAL DATA (Unaudited)

Below is  selected  consolidated  quarterly  financial  data for each of the two
years in the period ended December 31, 2000.

Year 2000 - Quarter:                   1            2            3            4
--------------------------------------------------------------------------------

  Segment Revenue            $ 7,191,817  $ 7,168,160  $ 7,802,964  $ 7,950,792
  Investment gains (losses),
    net                        4,793,958    1,530,931   (1,664,106)  (3,479,904)
--------------------------------------------------------------------------------
  Total Revenue              $11,985,775  $ 8,699,091  $ 6,138,858  $ 4,470,888
--------------------------------------------------------------------------------

  Segment Profit (Loss)      $       (18) $   (67,654) $  (191,938) $   295,993
  Investment gains (losses),
    net                        4,793,958     1,530,931  (1,664,106)  (3,479,904)
  Interest expense               185,222       194,085     196,435      193,390
  Income tax expense (benefit) 1,700,000       440,000    (868,000)  (1,062,000)

--------------------------------------------------------------------------------
  Net Income (Loss)         $  2,908,718  $    829,192 $(1,184,479) $(2,315,301)
--------------------------------------------------------------------------------

  Earnings (Loss) Per Share        $1.65         $0.47      $(0.67)      $(1.31)
--------------------------------------------------------------------------------


Year 1999 - Quarter:                   1            2            3            4
--------------------------------------------------------------------------------

  Segment Revenue            $ 6,468,039  $ 6,905,918  $ 6,638,010  $ 6,875,806
  Investment gains, net        1,541,836    2,412,242    1,712,277    3,708,984
--------------------------------------------------------------------------------
  Total Revenue              $ 8,009,875  $ 9,318,160  $ 8,350,287  $10,584,790
--------------------------------------------------------------------------------

  Segment Profit (Loss)      $   172,819  $   (81,263) $  (131,892) $  (118,141)
  Investment gains, net        1,541,836    2,412,242    1,712,277    3,708,984
  Interest expense               127,099      124,575      127,438      173,905
  Income tax expense (benefit)   425,000      670,000      305,000      825,000
--------------------------------------------------------------------------------
  Net Income                 $ 1,162,556  $ 1,536,404  $ 1,147,947  $ 2,591,938
--------------------------------------------------------------------------------

  Earnings Per Share               $0.65        $0.85        $0.64        $1.45
--------------------------------------------------------------------------------


Note 13--REINSURANCE

The Company currently follows the general practice of reinsuring that portion of
risk on the life of any individual  which is in excess of $40,000 for individual
policies (under yearly  renewable term and  coinsurance  agreements) and $15,000
for group policies (under a group yearly renewable term agreement). Graded death
benefit and simplified issue coverages above $4,000 are generally 50% reinsured,
with the Life Insurance  Subsidiaries  maintaining a maximum $10,000 risk on any
one  policyholder.  Individual  and group  accidental  death  coverage and major
medical  accident and health  coverages are 100%  reinsured.  To the extent that
reinsuring   companies  are  unable  to  meet  obligations   under   reinsurance
agreements, the Company would remain liable.


Note 14--CONTINGENCIES

During June 2000, the Company was informed of an action filed against its United
Liberty subsidiary, by two policyholders.  The complaint in the action refers to
a particular class of life insurance  policies that United Liberty issued over a
period of years ending around 1971. The complaint  alleges that United Liberty's
dividend  payments on these  policies  from 1993 through 1999 were less than the
required  amount.  The  complaint  does not  specify  the amount of the  alleged
underpayment  but implies a maximum of about $1  million.  The  plaintiffs  also



allege  that  United  Liberty  is liable  to pay  punitive  damages,  also in an
unspecified  amount,  for breach of an implied  covenant  of good faith and fair
dealing to the  plaintiffs  in relation to the  dividends.  The  plaintiffs  are
seeking to have the action  certified  as a class  action on behalf of all other
policyholders  whose  policies were still in force in 1993.  United  Liberty has
filed its answer  denying the material  allegations of the complaint and intends
to defend the action vigorously.  The Company has engaged in pre-trial discovery
proceedings,  in relation both to the  plaintiffs'  underlying  allegations  and
their  request  for  class  action  certification.  At this  early  stage of the
litigation, the Company is unable to determine whether an unfavorable outcome of
the action is likely to occur or,  alternatively,  whether the chance of such an
outcome  is  remote.  Therefore,  at this  time,  management  has no  basis  for
estimating potential losses, if any. In addition,  the Company is party to other
lawsuits in the normal course of business.  Management  believes recorded claims
liabilities  are adequate to ensure  these other suits will be resolved  without
material financial impact to the Company.


Note 15--FAIR VALUES OF FINANCIAL INSTRUMENTS

The fair values of financial  instruments,  and the methods  used in  estimating
these values, are as follows:

Fixed  Maturities:  The fair  values  for fixed  maturities  are based on quoted
market  prices,  where  available.  For  those  fixed  maturities  which are not
actively   traded,   fair  values  are  estimated  using  values  obtained  from
independent pricing services. Available-for-sale fixed maturities are carried at
fair value in the accompanying  statements of financial  condition.  At December
31, 2000 and 1999,  the fair value of  available-for-sale  fixed  maturities was
$71,403,674 and $69,501,248, respectively.

Equity  Securities:  The fair values for equity  securities  are based on quoted
market prices.  Equity  securities are carried at fair value in the accompanying
statements of financial condition. At December 31, 2000 and 1999, the fair value
of equity securities was $12,577,874 and $22,941,274, respectively.

Short-Term   Investments:   The  carrying   amount  of  short-term   investments
approximates  their fair value. At December 31, 2000 and 1999, the fair value of
short-term investments was $610,379 and $580,425, respectively.

Cash and Cash  Equivalents:  The  carrying  amount of cash and cash  equivalents
approximates  their fair value. At December 31, 2000 and 1999, the fair value of
cash and cash equivalents was $20,093,774 and $18,696,401, respectively.

Mortgage Loans:  The carrying amount of mortgage loans  approximates  their fair
value.  At  December  31, 2000 and 1999,  the fair value of  mortgage  loans was
$156,000 and $158,309, respectively.

Policy Loans: The carrying amount of policy loans approximates their fair value.
At December 31, 2000 and 1999, the fair value of policy loans was $4,270,588 and
$4,059,801, respectively.

Investment  Contracts:  The carrying  amount of  investment-type  fixed  annuity
contracts approximates their fair value. At December 31, 2000 and 1999, the fair
value of investment-type  fixed annuity contracts was $7,865,030 and $8,257,568,
respectively.

Notes  Payable:  The carrying  amounts of notes payable  approximate  their fair
values.  At  December  31,  2000 and 1999,  the fair value of notes  payable was
$8,000,000 and $8,500,000, respectively.


Note 16--BENEFIT PLANS

During  1997,  the  Company  adopted  a 401(k)  savings  plan for its  full-time
employees.  The Company contributes matching contributions at the discretion its
Board of Directors.  Company expense  associated with this plan totaled $46,353,
$34,860, and $24,337 in 2000, 1999 and 1998, respectively.



Note 17--RELATED PARTY TRANSACTIONS

The Company has various  transactions  with its  President  and  Chairman of the
Board (the "Chairman") or entities he controls. The Chairman provides investment
portfolio  management for the Company and its subsidiaries through SMC Advisors,
Incorporated (of which the Chairman is the principal  officer,  a director,  and
the sole shareholder). The investment portfolio management contracts provide for
total  annual  fixed fees of $48,000 and  incentive  compensation  equal to five
percent (5%) of the sum of the net realized and unrealized  capital gains in the
fixed  maturities  and equity  securities  portfolios of the Company during each
contract year. Any excess of net realized and unrealized capital losses over net
realized  and  unrealized  capital  gains at the end of a  contract  year is not
carried forward to the next contract year. Fixed fees totaled $48,000,  $39,000,
and $34,500 in 2000,  1999 and 1998,  respectively.  Incentive fees of $207,369,
$617,524,  and  $196,904  were  incurred  and paid  for  2000,  1999  and  1998,
respectively.  The Company also maintains a portion of its  investments  under a
Trust  Agreement  with a bank  controlled by the Chairman.  Fees to the bank are
based on assets  held.  Such fees were  $94,660,  $85,396,  and $46,429 in 2000,
1999, and 1998,  respectively.  During 1999, the Company began managing  certain
commercial  real estate  affiliated  with its Chairman.  The Company charges the
real estate projects  management and leasing fees at market rates, which totaled
$150,672 and $114,628 during 2000 and 1999.


Note 18 - RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS

Effective  January 1, 2001, the Company adopted Financial  Accounting  Standards
Board  Statement  (SFAS) No. 133,  "Accounting  for Derivative  Instruments  and
Hedging  Activities,"  as  amended  by SFAS  Nos.  137 and 138.  This  statement
requires that all  derivatives  be recognized as either assets or liabilities in
the balance sheet at their fair value,  and sets forth the manner in which gains
or losses  thereon are to be recorded.  The treatment of such gains or losses is
dependent  upon the type of  exposure,  if any,  for  which  the  derivative  is
designated as a hedge. Currently, the Company has not designated any derivatives
as hedges. Management anticipates that adoption of SFAS No. 133 will result in a
January 1, 2001 transition  adjustment which will reduce net income and increase
accumulated other comprehensive income by approximately $390,000.



   Schedule I - Summary of Investments - Other than Investments in Related
                                   Parties
               Citizens Financial Corporation and Subsidiaries
                             At December 31, 2000



                                                                     Amount at
                                          Cost or                  Which Shown
Type of Investment                  Amortized Cost1   Fair Value Balance Sheet
-------------------------------------------------------------------------------

Fixed maturity securities
available-for-sale:
    US Government and government
       agencies and authorities       $16,943,524    $17,257,929   $17,257,929
    Public utilities                    4,531,145      4,459,150     4,459,150
    Convertibles and bonds with
       warrants                         9,354,074      7,274,752     7,274,752
    All other corporate bonds          41,687,429     42,411,843    42,411,843
-------------------------------------------------------------------------------
Total                                 $72,516,172    $71,403,674   $71,403,674

Equity securities
available-for-sale:
  Commons stocks:
    Banks, trusts and insurance
      companies                      $    457,425   $    530,080  $    530,080
    Industrial, miscellaneous and
      all other                         9,627,024      8,499,994     8,499,994
  Nonredeemable preferred stocks        3,592,854      3,547,800     3,547,800
-------------------------------------------------------------------------------
Total                                 $13,677,303    $12,577,874   $12,577,874

Investment real estate                  3,506,386      3,506,386     3,506,386
Mortgage loans on real estate             156,000        156,000       156,000
Policy loans                            4,270,588      4,270,588     4,270,588
Short-term investments                    610,379        610,379       610,379

-------------------------------------------------------------------------------
Total Investments                     $94,736,828    $92,524,901   $92,524,901
-------------------------------------------------------------------------------


1 Adjusted for declines in value believed to be other than  temporary,  totaling
$1,347,067  for fixed maturity  securities and $5,948,193 for equity  securities
and, as to fixed maturities, reduced by repayments and adjusted for amortization
of premium and accrual of discounts.



         Schedule II - Condensed Financial Information of Registrant
                        Citizens Financial Corporation
                            (Parent Company Only)
                           Condensed Balance Sheets



December 31                                                 2000         1999
------------------------------------------------------------------------------

Assets:
  Cash and cash equivalents                       $  5,843,949  $      17,812
  Equity securities available-for-sale (cost of
    $2,423,152 and $5,125,733 in 2000 and 1999,
    respectively)                                    2,290,923      6,811,919
  Net option positions                                  14,375      1,144,750
  Investments in subsidiaries*                      22,243,083     29,359,590
  Furniture and equipment                            1,507,164        554,225
  Intercompany receivable*                                 ---        302,221
  Current and deferred federal income tax               98,851        248,851
  Other assets                                         128,824        173,022
------------------------------------------------------------------------------
Total Assets                                      $ 32,127,169   $ 38,612,390
------------------------------------------------------------------------------


Liabilities:
  Note payable to bank                            $  8,000,000   $  8,500,000
  Intercompany payable*                                137,382            ---
  Current and deferred federal income tax              169,559      1,127,820
  Other liabilities                                    546,119        948,113
------------------------------------------------------------------------------
Total Liabilities                                    8,853,060     10,575,933

Shareholders' Equity:
  Common stock                                       1,758,215      1,767,215
  Additional paid-in capital                         7,640,988      7,736,201
  Accumulated other comprehensive income (loss)        (87,271)     1,112,883
  Equity (deficit) in accumulated other
comprehensive
    income (loss) of subsidiaries*                  (1,486,023)     2,210,088
  Retained earnings                                 15,448,200     15,210,070
------------------------------------------------------------------------------
Total Shareholders' Equity                          23,274,109     28,036,457

------------------------------------------------------------------------------
Total Liabilities and Shareholders' Equity        $ 32,127,169   $ 38,612,390
------------------------------------------------------------------------------


* Eliminated in consolidation.

These consolidated  financial  statements should be read in conjunction with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.




         Schedule II - Condensed Financial Information of Registrant
                        Citizens Financial Corporation
                            (Parent Company Only)
                        Condensed Statements of Income




Year Ended December 31                       2000           1999          1998
-------------------------------------------------------------------------------

Revenues:
  Net realized investment gains       $ 4,282,893    $ 4,115,408   $   690,778
  Service fees from subsidiaries        4,497,590      4,198,106     2,011,024
  Interest and dividend income            159,124         20,143        20,569
  Other income                             47,018         83,329        41,911
-------------------------------------------------------------------------------
Total Revenues                          8,986,625      8,416,986     2,764,282

Expenses:
  Administrative and general expenses   4,323,967      4,006,129     1,925,693
  Interest expense                        769,132        553,017       495,390
-------------------------------------------------------------------------------
Total Expenses                          5,093,099      4,559,146     2,421,083

-------------------------------------------------------------------------------
Income before income taxes and
  undistributed earnings of
  subsidiaries                          3,893,526      3,857,840       343,199
Income taxes                            1,435,000      1,525,000        85,000
-------------------------------------------------------------------------------
Income before equity in undistributed
  earnings of subsidiaries              2,458,526      2,332,840       258,199
Equity in undistributed earnings (loss)
  of subsidiaries                      (2,220,396)     4,106,005     3,041,461
-------------------------------------------------------------------------------
Net Income                                238,130      6,438,845     3,299,660
Dividends on redeemable convertible
  preferred stock                             ---            ---       279,650
-------------------------------------------------------------------------------
Net Income Applicable to Common
  Stock                              $    238,130    $ 6,438,845   $ 3,020,010
-------------------------------------------------------------------------------


* Eliminated in consolidation.

These consolidated  financial  statements should be read in conjunction with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.







         Schedule II - Condensed Financial Information of Registrant
                        Citizens Financial Corporation
                            (Parent Company Only)
                      Condensed Statements of Cash Flows


Year Ended December 31                        2000         1999         1998
------------------------------------------------------------------------------

Cash from operations                   $(1,732,507) $(1,416,297) $   (509,437)

Cash flow from investing activities:
  Purchases of available-for-sale
securities                             (20,401,917) (37,514,433)  (20,991,407)
  Sales of available-for-sale
securities                              28,718,945   40,458,637    21,017,433
  Purchase of affiliated preferred
stock*                                         ---          ---    (3,400,000)
  Redemption of affiliated preferred
stock*                                   1,200,000    2,200,000     1,500,000
  Purchase of subsidiaries*                    ---   (3,556,469)     (400,000)
  Investment management fees              (201,179)    (150,022)     (203,591)
  Additions to property and
equipment, net                          (1,065,533)    (197,603)     (433,075)
  Change in investments, other              13,425       13,425        40,396
------------------------------------------------------------------------------
Net cash provided by (used in)
  investing activities                   8,263,741    1,253,535    (2,870,244)

Cash flow from financing activities:
  Proceeds from note payable - bank            ---    2,500,000     3,400,000
  Payments on notes payable - bank        (500,000)    (510,000)     (400,000)
  Repurchase of capital stock             (104,213)    (391,024)     (169,139)
  Net brokerage account loan proceeds
    (repayment)                           (100,884)  (1,406,524)      989,014
  Repayment of intercompany note               ---          ---      (471,441)
  Dividends on redeemable convertible
    preferred stock                            ---          ---      (279,650)
  Issuance of common stock                     ---          ---        45,000
------------------------------------------------------------------------------
Net cash provided by (used in )
  financing activities                    (705,097)     192,452     3,113,784

------------------------------------------------------------------------------
Net increase (decrease) in cash
  and cash equivalents                   5,826,137       29,690      (265,897)
Cash and cash equivalents at
  beginning of year                         17,812      (11,878)      254,019
------------------------------------------------------------------------------
Cash and cash equivalents at end of
  year                                $  5,843,949 $     17,812 $     (11,878)
------------------------------------------------------------------------------


* Eliminated in consolidation.

These consolidated  financial  statements should be read in conjunction with the
Consolidated   Financial  Statements  and  accompanying  footnotes  of  Citizens
Financial Corporation and Subsidiaries.






                                      Schedule III - Supplementary Insurance Information
                                                   Citizens Financial Corporation
                                     For the Years Ended December 31, 2000, 1999, and 1998



                                                    Other Policy                        Net
Year Ended         Deferred   Policy and              Claims and                 Investment        Policy Amortization         Other
December 31/    Acquisition        Claim   Unearned     Benefits       Premium    and Other      Benefits    of Policy     Operating
Segment               Costs     Reserves   Premiums      Payable       Revenue      Income1   and Claims2       Costs3        Costs4
------------------------------------------------------------------------------------------------------------------------------------

Column:   A             B              C          D            E             F            G             H            I             J

2000:
                                                                                              
Home Service
Life .......   $2,739,204    $30,865,491 $      ---   $  678,066   $ 6,906,473   $2,129,532   $ 4,697,315   $  585,396   $ 3,552,815
Broker Life     3,184,922     44,046,164      3,577      581,758     3,425,795    2,664,812     3,604,342      413,698     1,904,679
Preneed Life      425,320     22,902,433        ---      192,397     4,221,225    1,362,982     4,914,699      281,809     1,083,075
Dental .....          ---        303,550      7,680      298,881     7,892,356       41,242     5,369,742          ---     2,232,650
Other Health      162,502      1,667,389    206,413      269,445     1,376,575       92,741       814,299       24,657       598,174
------------------------------------------------------------------------------------------------------------------------------------
Total ......   $6,511,948    $99,785,027   $217,670   $2,020,547   $23,822,424   $6,291,309   $19,400,397   $1,305,560   $ 9,371,393
------------------------------------------------------------------------------------------------------------------------------------


1999:
Home Service
Life .......   $2,178,003    $29,690,250   $    ---   $  609,975   $ 6,697,932   $2,047,212   $ 4,553,823   $  476,814   $ 3,401,804
Broker Life     2,379,344     41,202,757      4,404      511,787     3,447,440    2,555,585     3,768,763      515,582     1,568,363
Preneed Life       10,336     21,427,254        ---       82,011     2,298,013    1,316,745     3,237,316      318,841     1,052,161
Dental .....          ---        316,914      7,433      309,404     7,105,627       35,781     4,717,677          ---     1,987,144
Other Health      123,091      2,682,213    164,942      184,355     1,295,816       87,622       760,854       19,298       667,810
------------------------------------------------------------------------------------------------------------------------------------
Total ......   $4,690,774    $95,319,388   $176,779   $1,697,532   $20,844,828   $6,042,945   $17,038,433   $1,330,535   $ 8,677,282
------------------------------------------------------------------------------------------------------------------------------------


1998:
Home Service
Life .......   $1,545,079    $28,495,819   $    ---   $  471,930   $ 6,551,375   $1,764,290   $ 4,186,896   $  604,649   $ 3,312,407
Broker Life     2,458,157     41,349,599      4,843      459,702     3,040,231    2,300,873     3,129,293      670,191     1,287,431
Preneed Life        1,879     21,304,781        ---       75,011     1,066,069    1,033,515     1,587,799      102,778       393,682
Dental .....          ---        233,577     27,430      224,743     6,414,720       20,960     4,370,454          ---     1,770,188
Other Health      115,100      2,605,059    176,251      215,852     1,299,233      110,250       662,460       15,803       641,046
------------------------------------------------------------------------------------------------------------------------------------
Total ......   $4,120,215    $93,988,835   $208,524   $1,447,238   $18,371,628   $5,229,888   $13,936,902   $1,393,421   $ 7,404,754
------------------------------------------------------------------------------------------------------------------------------------


1  Amounts are allocated based on average policy reserves and deposits.
2  Includes  interest  on  policyholder   deposits  and  dividends  credited  to
participating policyholders.
3  Amortization of Policy Costs:
                                   2000         1999         1998
                             ------------------------------------
Deferred acquisition costs   $  539,062   $  491,221   $  696,719
Present value of insurance
acquired .................      766,498      839,314      696,702
                             ------------------------------------
                             $1,305,560   $1,330,535   $1,393,421
                             ====================================
4  Includes   commissions,   general   expense,   goodwill   amortization,   and
depreciation expense.






                          Schedule IV - Reinsurance
                        Citizens Financial Corporation
             For the Years Ended December 31, 2000, 1999, and 1998


                                                                      Percentage
                                   Ceded to      Assumed               of Amount
Year Ended         Gross           To Other   From Other          Net    Assumed
December 31       Amount          Companies    Companies       Amount     To Net
--------------------------------------------------------------------------------


2000:

Life insurance
in force: ....  $799,576,000   $100,829,000   $7,297,000   $706,044,000     1.0%

Premiums:
Life
insurance ....  $ 15,458,588   $    940,202   $   35,107   $ 14,553,493     0.2%
Accident &
health insurance   9,341,114         72,183          ---      9,268,931     0.0%
--------------------------------------------------------------------------------
Total .......   $ 24,799,702   $  1,012,385   $   35,107   $ 23,822,424     0.1%
--------------------------------------------------------------------------------




1999:

Life insurance
in force: ......$757,391,000   $119,001,000   $8,049,000   $646,439,000     1.2%

Premiums:
Life insurance .$ 13,300,690   $    914,541   $   57,236   $ 12,443,385     0.5%
Accident &
health insurance   8,539,338        137,895          ---      8,401,443     0.0%
--------------------------------------------------------------------------------
Total ..........$ 21,840,028   $  1,052,436   $   57,236   $ 20,844,828     0.3%
--------------------------------------------------------------------------------




1998:

Life insurance
in force: ......$748,776,000   $122,993,000   $8,795,000  $634,578,000      1.4%

Premiums:
Life
insurance ......$ 11,489,782   $    911,968   $   78,785  $ 10,656,599      0.7%
Accident &
health insurance   7,834,392        119,363          ---     7,715,029      0.0%
--------------------------------------------------------------------------------
Total ..........$ 19,324,174   $  1,031,331   $   78,785  $ 18,371,628      0.4%
--------------------------------------------------------------------------------














                  ITEM 9. CHANGES IN AND DISAGREEMENTS WITH
              ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

There has been no change in accountants nor have there been any disagreements on
accounting  and  financial  disclosure  requiring  disclosure  pursuant  to  the
Instructions to this Item.


                                   PART III

    ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS,
               COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

The information required by this Item is set forth under the captions: "Election
of  Directors",   "Executive  Officers  of  the  Company",  and  "Section  16(a)
Beneficial  Ownership  Reporting  Compliance"  in the Board of Director's  Proxy
Statement for the Annual  Meeting of  Shareholders  of the Company now scheduled
for May 24, 2001, and such information is here incorporated by reference.


                       ITEM 11.  EXECUTIVE COMPENSATION

The  information  required  by  this  Item  is set  forth  under  the  captions:
"Executive Compensation", "Board of Directors Report on Executive Compensation",
"Performance   Graph"  and  "Compensation   Committee   Interlocks  and  Insider
Participation" of the Board of Directors' Proxy Statement for the Annual Meeting
of  Shareholders  of the  Company  now  scheduled  for May 24,  2001,  and  such
information is here incorporated by reference.


              ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL
                             OWNERS AND MANAGEMENT

The information required by this Item is set forth under the caption:  "Security
Ownership  of  Certain  Beneficial  Owners  and  Management"  in  the  Board  of
Directors' Proxy Statement for the Annual Meeting of Shareholders of the Company
now scheduled for May 24, 2001,  and such  information is here  incorporated  by
reference.


                        ITEM 13.  CERTAIN RELATIONSHIPS
                           AND RELATED TRANSACTIONS

The information  required by this Item is set forth under the caption:  "Certain
Transactions  Involving  Directors  and  Executive  Officers"  in the  Board  of
Directors' Proxy Statement for the Annual Meeting of Shareholders of the Company
now scheduled for May 24, 2001,  and such  information is here  incorporated  by
reference.





   ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K



The following documents are filed as part of this Form 10-K:

(a)   Financial Statements and Financial Statement Schedules.
      The  audited Consolidated  Financial  Statements  of the  Company  and its
      subsidiaries, the Financial Statements  Schedules,  and the related Report
      of Independent  Auditors  listed in the Index to Financial  Statements and
      Financial Statement Schedules appearing under Item 8 of this Form 10-K.


(b)   Reports on Form 8-K.

      None.


(c)   Exhibits.

      The exhibits listed in the Index to Exhibits appearing on page 57.


Pursuant to paragraph  (b)(4)(iii)  of Item 601 of  Regulation  S-K, the Company
agrees to furnish to the Commission upon request copies of instruments  defining
the rights of holders of the Company's long term debt.






                                  SIGNATURES

In accordance  with of Section 13 or 15(d) of the Exchange Act, the registrant
caused  this report to be signed on its behalf by the  undersigned,  thereunto
duly authorized.

                                             CITIZENS FINANCIAL CORPORATION


March 22, 2001                             By:     /s/ Darrell R. Wells
                                               ---------------------------------
                                                Darrell R. Wells
                                                President

In accordance with the  requirements of the Exchange Act, this Report has been
signed below by the following  persons on behalf of the  registrant and in the
capacities and on the dates indicated.

/s/ Darrell R. Wells
---------------------------
Darrell R. Wells                Director and President            March 22, 2001
                                (principal executive officer)

/s/ Lane A. Hersman
---------------------------
Lane A. Hersman                 Director and Executive            March 22, 2001
                                Vice President
/s/ Brent L. Nemec
---------------------------
Brent L. Nemec                  Vice President, Accounting,       March 22, 2001
                                Chief  Financial   Officer,
                                and Treasurer (principal
                                financial and accounting officer)
/s/ John H. Harralson, Jr.
---------------------------
John H. Harralson, Jr.          Director                          March 22, 2001

/s/ Frank T. Kiley
---------------------------
Frank T. Kiley                  Director                          March 22, 2001

/s/ Charles A. Mays
---------------------------
Charles A. Mays                 Director                          March 22, 2001

/s/ Earle V. Powell
---------------------------
Earle V. Powell                 Director                          March 22, 2001

/s/ Thomas G. Ward
---------------------------
Thomas G. Ward                  Director                          March 22, 2001

/s/ Margaret A. Wells
---------------------------
Margaret A. Wells               Director                          March 22, 2001





                               INDEX TO EXHIBITS

                                 (Item 14(c))

The documents listed in the following table are filed as Exhibits in response to
Item 14(c).  Exhibits listed that are not filed herewith are incorporated herein
by reference.



     Exhibit No.                       Description

         3.1     Restated Articles of Incorporation of the
                 Company dated August 12, 1996 (filed as
                 Exhibit 3.1 to the Company's Form 10-KSB
                 dated March 31, 1999)

         3.2     Bylaws of the Company adopted September 12,
                 1990 as amended March 25, 1994 (filed as
                 Exhibit 3.2 to the Company's Form 10-K dated
                 March 28, 1996)

         4       Provisions of Articles of Incorporation of
                 the Company Defining the Rights of Holders
                 of Class A Stock (filed as Exhibit 4 to the
                 Company's Form 10 Registration Statement)

         10.1    Investment Management Agreements dated July
                 1, 1994 between Citizens Security and the
                 Company and SMC Advisors, Incorporated
                 (filed as Exhibit 10.1 to the Company's Form
                 10-K dated March 29, 1995)

         10.1B   Investment Management Agreement dated June
                 1, 1998 between United Liberty and SMC
                 Advisors, Incorporated (filed as Exhibit
                 10.1B to the Company's Form 10-KSB dated
                 March 31, 1999)

         10.1C   Investment Management Agreement dated
                 February 6, 2000 between Kentucky Insurance
                 and SMC Advisors, Incorporated (filed
                 herewith)

         10.9    Form of Employment Agreement with Certain
                 Executives of the Company and Schedule of
                 Data (filed as Exhibit 10.9 to the Company's
                 Form 10-K dated March 28, 1996)*

         10.10   1999 Stock Option Plan (filed as exhibit to
                 the Company's proxy statement for annual
                 meeting of shareholders held on May 20,
                 1999)*

         21.1    Subsidiaries of the registrant (filed
                 herewith)

         23.2    Consent of Independent Auditors (filed
                 herewith)

   ----- ------- ----------------------------------------------

               * Management contract or compensatory plan or arrangement.







                                 EXHIBIT 21.1

                        Subsidiaries of the Registrant







                      -----------------------
                        Citizens Financial
                            Corporation
                      (Kentucky Corporation)

                      -----------------------

       100%

-----------------------                           ----------------------
  Citizens Security                                Kentucky Insurance
Life Insurance Company                       100%        Company
(Kentucky Corporation)                            (Kentucky Corporation)
-----------------------                           ----------------------

       100%

-----------------------                           ----------------------
 United Liberty Life                                Corporate Realty
  Insurance Company                          100%    Service, Inc.*
(Kentucky Corporation)                            (Kentucky Corporation)
-----------------------                           ----------------------





    * Corporate Realty Service,  Inc. was previously named Citizens  Financial
Properties, Inc.





                                 EXHIBIT 23.2


                       Consent of Independent Auditors


We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 333-86519)  pertaining to the Citizens Financial  Corporation 1999 Stock
Option Plan of our report dated March 22, 2001 with respect to the  consolidated
financial statements and schedules of Citizens Financial Corporation included in
the Annual Report (Form 10-K) for the year ended December 31, 2000.



/s/ Ernst & Young LLP
March 22, 2001
Louisville, Kentucky