Dreams Partners with Indiana University to Launch Online Fan Shop

Dreams, Inc. (NYSE Amex:DRJ), a technology driven, multi-channel retailer focused on the licensed sports products industry, has launched Indiana University’s online merchandise store at www.indianauniversitystore.com.

The site consists of an assortment of hard and soft goods, including apparel, headwear, gifts, novelties, home décor and collectibles. The sports memorabilia manufacturing segment of Dreams, Mounted Memories, is supplying game-used, autographed and non-autographed products for purchase. The site is supported by Dreams' online marketing and proprietary e-commerce technology, designed to deliver a substantial lift in sales while providing an enjoyable visitor experience.

“Indiana’s new online fan shop will provide its fans with a wonderful shopping experience and more product selections than ever before,” said Kevin Bates, president of Dreams’ retail division. “Our sophisticated e-commerce technology and robust catalogue of trend-specific merchandise ensures such a shopping experience, while providing Indiana a stronger revenue stream to support student scholarships and athletic programs.”

This new, multi-year marketing partnership with Indiana marks Dreams’ 75th Web syndication client and its fifth alliance with a top-tier college, following the University of Miami Hurricanes, University of Texas Longhorns, University of Purdue Boilermakers, and University of Louisville.

“The online partnership with Dreams is a great opportunity for fans to show their Indiana University pride through an extensive array of Indiana University products,” said Valerie Gill, director of licensing & trademarks at Indiana University. “With proceeds from this platform going directly to IU, fans across the country can show their allegiance by shopping for Indiana University merchandise whenever and wherever they want.”

About Indiana University

Indiana University has eight campuses, including core campuses in Bloomington and Indianapolis, and regional campuses in Fort Wayne, Gary, Kokomo, New Albany, Richmond, and South Bend. Founded in 1820, Indiana has a student population of more than 110,000 and is part of the Big Ten Conference for intercollegiate athletics. As a major multi-campus public research institution, IU is grounded in the liberal arts and sciences, and a world leader in professional, medical, and technological education.

About Dreams, Inc.

Dreams, Inc. (NYSE Amex: DRJ) is a technology driven, multi-channel retailer focused on the sports licensed products industry. For more information, please visit www.DreamsCorp.com.

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