UPDATE 1-Chernin, Guggenheim Digital, DirecTV bid for Hulu -sources
May 23, 2013 at 18:45 PM EDT
LOS ANGELES, May 23 (Reuters) - Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.