3 steps to getting influencers to boost your brand's reputation
October 20, 2014 at 13:58 PM EDT
Did you know that chocolate milk is a better post-workout drink than a protein drink? A brand belief like this doesn't exist in direct-to-consumer advertising — have you ever seen a commercial featuring an athlete furiously chugging chocolate milk? Yet it still exists (See Weber Shandwick's influencer campaign for "Got Chocolate Milk?")...