$TAPM News - Mobile Gaming Leader Tapinator Heads Out to Sea With Discovery and 'Deadliest Catch' in Second Licensing Collaboration With HyperPower Game Group

NEW YORK, - (http://www.financialnewsmedia.com News Alert) - Today, mobile gaming leader, Tapinator, Inc. (OTC: TAPM), announces its second collaboration with mobile game marketing and licensing startup HyperPower Game Group, the Deadliest Catch: Seas of Fury(TM) Mobile Game. Developed in conjunction with Discovery Channel, the highly competitive, free-to-play iOS, Android and Kindle mobile game is intended to take fans deep inside a turbulent and dangerous Alaskan crabbing season. Through more than 20 levels of consecutive difficulty, the game will ask superfans and new viewers alike to hook buoys, raise pots and protect their hauls of rare Alaskan crab.



\"Deadliest Catch fans are among our most passionate fans, and we always seek new ways to engage them further in our programming,\" said Conal Byrne, SVP of Digital Media, Discovery Communications (Nasdaq: DISCA). \"Collaborating with HyperPower Game Group and Tapinator enables us to offer a new, fully immersive second-screen experience that enables fans to head out to sea even after the season has concluded.\"



The Deadliest Catch: Seas of Fury Mobile Game will introduce a two-phased gameplay dynamic, which begins with players in the role of a deckhand onboard one of six recognizable boats from the show, like the Northwestern and Cornelia Marie. After successfully hooking a buoy, the game will take players down to the ocean floor, where they must navigate each level\'s haul of crabs, protecting lines and pots from impending obstacles and enemies. A robust marketplace will allow players to upgrade equipment, obtain crabbing licenses and customize their gameplay experience. Custom pixel art and animation emphasizes the uniquely harrowing and dramatic weather conditions, as well as the rare and beautiful sea-life, inherent to the Bering Sea.



This is the second collaboration between Discovery Channel, HyperPower Game Group and Tapinator, which previously developed and released SkyBalance by Nik Wallenda(TM) in support of Discovery\'s global Skyscraper Live event in November 2014. Tapinator, which developed the game under the creative direction of HyperPower Game Group, now leverages its existing network of over 60 million mobile gamers to fuel a strategic user acquisition campaign designed to rally and grow the existing Deadliest Catch fan base. This is the fourth release...