Sports Authority Unveils 2015 Holiday Campaign #makememories

Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, has launched a new national holiday campaign that encourages people to take time to enjoy the holidays and #makememories this holiday season.

To jump-start the campaign, Sports Authority will air three 30-second national TV commercials which were developed in partnership with their creative agency, Kuhl Swaine. Commercials began airing on Sunday, November 15 and will run through Thursday, December 24. Each spot features families making memories of their own with the declaration, “Not all memories happen under the tree.” To view the commercials, visit http://bit.ly/makememoriesTV.

Sports Authority also developed a video using footage captured from an event where children from the Boys & Girls were surprised with presents from their wish lists and an unexpected appearance from Santa. The short video, which will air across Sports Authority’s social media channels and website, is intended to inspire to others to help create memories that will last a lifetime.

“Our #makememories campaign and hashtag is intended to be inspirational and uplifting,” stated Ron Stoupa, Executive Vice President & Chief Marketing Officer of Sports Authority. “Whether it’s your first snowball fight, skiing down the mountain without a single spill or spending quality time with family and friends, these are all experiences that are often our most unforgettable. We believe the holidays are the best time to create those special moments we’ll always remember.”

To connect with Sports Authority or join the #makememories conversation, visit facebook.com/sportsauthority, Twitter twitter.com/sportsauthority or Instagram instagram.com/sportsauthority.

About Sports Authority

Headquartered in Englewood, CO, Sports Authority is one of the largest full-line sporting goods retailers, with 467 locations across 41 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a qualifying period. For a list of store locations and information, or to shop online, visit sportsauthority.com. Follow Sports Authority on Facebook facebook.com/SportsAuthority and Twitter twitter.com/SportsAuthority.

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