Research and Markets has announced the addition of the "The Evolving Consumer Wallet - Over the Top Impacting Consumer Communication Spending " report to their offering.
The consumer market is driven as much by consumer preferences as by the products and services that are presented by vendors to satisfy those preferences. Successful companies are those that anticipate the market, and prepare offerings which will resonate with evolving consumer demands. This report provides insights that will help business decision makers define the changes coming to the consumer communication services market.
Consumer communication services have traditionally included the conventional access services: voice, video, Internet, and wireless. However, in 2014, wet began observing a trend that is now becoming clear to the industry as a whole: consumers are favoring data access over non-data services, and are getting comfortable with finding their service offerings for themselves, using broadband connections. This over-the-top (OTT) revolution is changing the course of the communication service industry, and is nowhere more apparent than in this year's consumer preference survey.
Key Topics Covered:
1. Executive Summary
2. Introduction
3. Consumer Wallet Dynamics
4. Implications for CSPs
For more information visit http://www.researchandmarkets.com/research/3tjv22/the_evolving
View source version on businesswire.com: http://www.businesswire.com/news/home/20160429005683/en/
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