Netflix is looking at watch time as a new area of growth, but the competition is stiff
July 17, 2018 at 11:27 AM EDT
Netflix says it has room to grow in terms of engagement, which it calculates as median view time. Average view time stats show Netflix still is a small portion of overall video watching time, with Nielsen reporting it only makes up 8 percent. However with more competitive services are entering the field, it may make it hard for Netflix to grow that metric.