Verispan, a foremost authority on managed care, and CommonHealth’s Solara, a leading provider of managed care strategic marketing services, today announced an agreement to jointly offer the Account Targeting Tool (AcTT). AcTT is designed for sales and marketing professionals to identify, evaluate and prioritize managed care accounts using criteria specific to their sales goals.
AcTT alleviates challenges faced by pharmaceutical companies when allocating managed care sales and marketing resources for personal selling, promotional programs and contracting efforts.
AcTT draws from Verispan’s wide array of managed care services and provides such information as:
- Commercial and Medicare D segments
- Member demographics
- Co-pay and benefit design information by plan
- Formulary controls
- Prescriptions filled by individual payers, including PBM, corporate and plan level
A customized solution, AcTT combines client-specific sales, territory and formulary data and is programmed specifically for the evaluation criteria of each client. It features decision rules developed by Solara within an interface developed by Verispan that allows users to explore prioritization scenarios by instantaneously adjusting criteria weightings.
Verispan taps two decades of experience in monitoring, analyzing and advising pharmaceutical executives about managed care and healthcare industry dynamics. With a broad array of managed care services, Verispan provides multidimensional analyses and actionable insight.
Solara is expert at developing and communicating customer-centric value messages for all managed market channels. Solara has been successful at illuminating the value of some of the most heavily restricted brands and, in the process, has helped clients overcome significant managed care challenges.
“Managed care sales targeting just got a lot easier,” said Keith Mandia, Product Manager, Managed Care Services for Verispan. “Worthwhile payer partnerships will be easier to find and compare using the market-based data and expertise built into the tool.”
About Verispan
Verispan, a healthcare informatics joint venture of Quintiles Transnational Corp. and McKesson Corp., provides a broad array of information products and services to the healthcare industry, including sales targeting and compensation products; market research audits; healthcare profiles; comprehensive managed care offerings; data integration, warehousing and mining; data analysis and consulting; direct mail; list services; disease management studies; clinical trial investigator targeting and protocol recruitment evaluation; healthcare outcomes; and cost/benefit analyses, among many others. Verispan is also the nation's leading provider of patient-centric longitudinal data, with dozens of products used by clients spanning the industry.
Headquartered in Yardley, Pa., Verispan employs over 500 dedicated healthcare information professionals. The company's Web site is www.verispan.com.
About Solara
Solara is part of CommonHealth’s network of 14 highly specialized healthcare marketing companies. Solara provides strategic marketing services to improve patient access to pharmaceutical brands competing in managed markets. CommonHealth (www.commonhealth.com) is the world’s leading healthcare-communications network and a WPP (NASDAQ/ADR: WPPGY; www.wpp.com) company.
CommonHealth comprises Solara, Altum, Carbon, CommonHealth London, CommonHealth Paris, Conectics, Ferguson, Earthborn, EvoLogue, HLS, MBS/Vox, Noesis, ProCom and Qi. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.
Contacts:
Verispan
Keith
Mandia, 267-685-4502
Keith.mandia@verispan.com
or
Solara
Dan
Sontupe, 973-352-4037
DSontupe@commonhealth.com
or
Media:
Tracy
Everly, 800-982-5613
tracy.everly@verispan.com
www.verispan.com
