Arise to the Breakfast Cereal Challenge in the Netherlands with This Brand New Report

Research and Markets (http://www.researchandmarkets.com/reports/c92526) has announced the addition of Breakfast Cereals in the Netherlands to their offering.

The Breakfast Cereals in the Netherlands industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

- Contains an executive summary and data on value, volume and/or segmentation

- Provides textual analysis of the industrys recent performance and future prospects

- Incorporates in-depth five forces competitive environment analysis and scorecards

- Includes a five-year forecast of the industry

- The leading companies are profiled with supporting key financial metrics

- Supported by the key macroeconomic and demographic data affecting the market

Highlights

- Detailed information is included on market size, measured by both value and volume

- Five forces scorecards provide an accessible yet in depth view of the markets competitive landscape

- Market shares are covered by manufacturer and/or brand

- Also features market breakdown by distribution channel

Why you should buy this report

- Spot future trends and developments

- Inform your business decisions

- Add weight to presentations and marketing materials

- Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

The Americas comprise Brazil, Canada, Mexico and the US.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content Outline:

EXECUTIVE SUMMARY

CHAPTER 1 Market Overview

1.1 Market Definition

1.2 Research Highlights

1.3 Market Analysis

CHAPTER 2 Market Value

CHAPTER 3 Market Volume

CHAPTER 4 Market Segmentation I

CHAPTER 5 Market Segmentation II

CHAPTER 6 Market Share

CHAPTER 7 Five Forces Analysis

7.1 Summary

7.2 Buyer Power

7.3 Supplier Power

7.4 New Entrants

7.5 Substitutes

7.6 Rivalry

CHAPTER 8 Leading Companies

8.1 Kellogg Company

8.2 PepsiCo, Inc.

CHAPTER 9 Distribution

CHAPTER 10 Market Forecasts

10.1 Market Value Forecast

10.2 Market Volume Forecast

CHAPTER 11 Demographics

CHAPTER 12 Appendix

12.1 Methodology

12.2 Industry Associations

12.3 Related Research

LIST OF TABLES

Table 1: Netherlands Breakfast Cereals Market Value: $ million, 2003-2007

Table 2: Netherlands Breakfast Cereals Market Volume: Kg million, 2003-2007

Table 3: Netherlands Breakfast Cereals Market Segmentation I: % Share, by Value, 2007

Table 4: Netherlands Breakfast Cereals Market Segmentation II: % Share, by Value, 2007

Table 5: Netherlands Breakfast Cereals Market Share: % Share, by Value, 2007

Table 6: Key Facts: Kellogg Company

Table 7: Key Financials: Kellogg Company

Table 8: Key Facts: PepsiCo, Inc

Table 9: Key Financials: PepsiCo, Inc

Table 10: Netherlands Breakfast Cereals Distribution: % Share, by Value, 2007

Table 11: Netherlands Breakfast Cereals Market Value Forecast: $ million, 2007-2012

Table 12: Netherlands Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012

Table 13: Netherlands Size of Population (million), 2003-2007

Table 14: Netherlands GDP (Constant 2000 Prices, $ billion), 2003-2007

Table 15: Netherlands Inflation, 2003-2007

Table 16: Netherlands Exchange Rate, 2003

For more information visit http://www.researchandmarkets.com/reports/c92526.

Source: Datamonitor

Contacts:

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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