EnsurApet Offers Three New Health Insurance Plans

EnsurApet, Inc. (OTCBB:EPTI), a leading provider of pet health insurance, announced today the completion of the underwriting guidelines for its signature "Ribbon Care" Horse Insurance Program.

The signature "Ribbon Care Horse Insurance Program" consists of three plans:

First, the "Gold Ribbon Care Plan" provides coverage for illness and injury to companion horses, with monthly premiums starting at $43;

Second, the "Red Ribbon Care Plan," which provides coverage for illness, injury, and essential preventive care to companion horses with monthly premiums starting at $51;

Third, the "Blue Ribbon Care Plan," which provides coverage for illness, injury, and comprehensive preventive care with monthly premiums starting at $63 (proposed base rates are subject to change based on the reinsurance treaty).

"Our goal is to make health insurance readily available to companion horses, not just thoroughbred race horses. We have recently completed the underwriting guidelines for our companion horse program and intend to expand our product line to include the following insurance products," stated Russell Smith, CEO of EnsurApet.

• Equine Mortality - This is an "All-Risk" policy, which will cover death from any cause, subject to certain exclusions.
• Loss of Use - If your horse becomes totally and permanently incapable of fulfilling the functions for which it is used but its condition does not necessitate destruction for humane reasons, you may suffer a financial loss.
• General Liability - Coverage is provided if you are sued by a third party who is injured or whose property is damaged.
• Farm Package - Many people who own horses own farms. Coverage is custom designed to meet the specific needs of the operation from a small acreage pleasure farm to a multiple location commercial farm.
• Infertility - Coverage includes your stallion becoming permanently and totally incapable of impregnating mares as a result of accident, sickness or disease.
• Race Horse Owners Liability - Race horses are an investment as well as an expensive hobby. As a business exposure, liability is normally excluded under personal homeowner insurance. EnsurApet will provide a Race Horse Owners Insurance Policy (RHO) for racing stock owners not directly involved in breeding, training or racing, but contract with independent contractors.
• Care Custody and Control - This is coverage for all horse operations which involve non-owned horses, including boarding, breeding and training. Standard General Liability Insurance excludes coverage for personal property (horses are an example) in your care, custody or control care.
• Riding Club Liability - Riding clubs require specially designed coverage. The coverage must be tailored to needs such as a Riding Club Liability program, which covers such risks as premises liability for meetings and fund-raisers, trail rides, boarding, clinics and public events (i.e. shows and parades). This policy needs to be written on a short-term basis for one-time events or annually as well.

This release includes forward-looking statements which can be identified by phrases such as EnsurApet or its management "believes," "expects" or "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import which describe the Company's business strategy, outlook, objectives, plans, intentions or goals. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.

Visit: http://www.ensurapet.com for more information about the company.