Compete, Inc., a leading web analytics company and unit of TNS media, today announced that the company was ranked among the Honomichl list of top 50 market research firms across the United States, as published in the 35th annual business report of Marketing News, an American Marketing Association publication. TNS U.S. was also recognized in the number six slot on the list.
Honomichl chose the top 50 market research companies based on their 2007 revenues. Compete, listed at number 43 in 2008 reported US revenues of $14.9 million, up more than 50% over 2006. The company’s rapid growth, which has been nearly 1,000 percent over the past five years, is driven by marketers’ need for online data about their customers and competitors’ engagement, loyalty and online and offline sales.
“The market research landscape has changed dramatically during the past 35 years, and we’re proud to be a driving force in the industry’s ongoing shift to digital market research. The past year has been a time of tremendous growth for Compete and we’re thrilled to be recognized for our contributions among this prestigious list of top market research firms,” said Scott Ernst, president of Compete. “Combined with our recent acquisition by TNS media and our growing roster of accolades, this award bolsters our momentum and further demonstrates marketers’ need for Compete’s insights.”
TNS U.S., a global market insight and information group and major provider of custom research is listed at number six on the Honomichl ranking. The company had 2007 revenue of $379.8 million, up 2.8% over 2006, and its growth rate includes revenue from the 2006 and 2007 acquisitions including Sorensen Associates Inc., Cymfony Inc., Retail Forward Inc., and Financial Services unit of Abt Associates Inc.
The Honomichl Top 50 is a report published by the American Marketing Association (AMA), North America's largest professional marketing association, and Inside Research®, a one-source authoritative report founded in 1990 by Jack Honomichl, the leading market research industry authority.
About Compete, Inc.
Compete, a unit of TNS media, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns. Compete’s online behavior database – the largest in the industry – makes the web as ingrained in marketing as it is in people’s lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. For more information about us, please visit http://www.competeinc.com/, or to join the conversation visit http://www.compete.com/.
About TNS media
Established in more than 30 countries, TNS media explores all the media - print, radio, TV, Internet, social media, cinema and outdoors worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.
TNS media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers in the world.
TNS is the sixth sense of business™.
For more information about TNS, please visit www.tnsglobal.com.
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Contacts:
Cynthia Stephens, 617-933-5651
cstephens@compete.com
or
Greenough
Communications
Gretchen Bender, 617-275-6526
gbender@greenough.com
