Meebo, the Web’s live communication platform, today announced that Pip Marquez de la Plata has joined the company as Senior Vice President of Marketing. He brings over 20 years of experience in business, marketing, brand strategy and advertising to Meebo. Marquez de la Plata was previously Vice President of Marketing and Brand Strategy for the Entertainment Group at CNET Networks, Inc./CBS Interactive (NYSE: CBS).
Marquez de la Plata will utilize his past experience working with such companies as Mountain Dew, Toyota, Electronic Arts and Gillette to expand Meebo’s advertising and marketing program.
“We are excited to announce that Pip has joined the Meebo team,” said Martin Green, COO, Meebo. “His experience partnering with large consumer brands to build scalable marketing programs is a great asset to Meebo as we further our own monetization strategy.”
Prior to CNET Networks, Marquez de la Plata was Director of Account Management at advertising firm J. Walter Thompson and Worldwide Brand Director for Sun Microsystems, Inc. He has worked with companies including, Ford Motor Company, Cox Communications, Nokia, NBC and more. Marquez de la Plata honed his passion for brand building with positions at McCann-Erickson, Anderson & Lembke, Goldberg Moser O’Neill and Saatchi & Saatchi.
“Meebo’s approach to its users and its unique ad platform have great potential to change how big brands communicate with consumers,” said Pip Marquez de la Plata, senior vice president of marketing, Meebo. “I am excited to be a part of the growing Meebo team and look forward to continue to build its successful brand.”
Recent Meebo Initiatives
Meebo Community IM
Announced in July, Meebo Community IM will enable users to sign into their favorite participating online communities and connect instantly with their friends. Launch partners include DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids and Family Group’s AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged. Together with Meebo, the eight launch partners have an unduplicated global reach of 54.8 million (May 2008) and an unduplicated reach in the US of 23.6 million (June 2008), according to comScore Media Metrix.
Monetization
Meebo launched new ad programs this past June, built around the premise of engagement and sharing. Partners will be sharing in ad revenue derived from new inline ads, called SparkAds, running in Meebo Community IM and Meebo Rooms.
For more information on Meebo, please visit www.meebo.com.
About Meebo, Inc.
Meebo is the Web’s live communications platform. Founded in September 2005, Meebo provides instant messaging and group chat to over 35 million people at meebo.com and via partner sites across the Web. Meebo’s investors include Sequoia Capital, Draper Fisher Jurvetson, and now JAFCO Ventures, Time Warner Investments, and KTB Ventures. Visit meebo.com to connect with friends live on the Web.
All brands, names, or trademarks mentioned in this document are the property of their respective owners.
Contacts:
Michaela Wilkinson, 415-233-4075
mwilkinson@digcommunications.com
