arvato mobile, the subsidiary of the international media and communication services provider arvato, a corporate division of Bertelsmann, has added the function mobile video advertising to its mobile ad server ad flex. For this purpose, the Hamburg company has concluded an agreement with the Israeli technology company Media Layers. Starting immediately, arvato mobile is offering advertisers the ability to integrate advertising in mobile moving picture formats, such as mobile videos. Ralf Priemer, Managing Director of arvato mobile, explains: “Mobile advertising is rapidly becoming more important in the advertising market. Following SMS and mobile banners, mobile video ads constitute the next important step toward a market breakthrough. Through our cooperation with Media Layers, we are optimally prepared for this development.”
arvato mobile will deliver mobile video ads via its established mobile ad server ad flex. The advertiser can determine when, how long, and at what position in the mobile video the advertising spot is to run – with down-to-the-second precision and for specific target groups. The usual method is to insert advertisements before or after the actual video content (pre-roll / post-roll) or as “overlays,” in which the advertising video partially overlays the actual video. It is also possible to implement split screens. The new video advertising service will be powered by Media Layers' SMART solution.
The mobile ad server ad flex from arvato mobile has already been used for Vodafone live! and on the mobile portals of the premium brands BRIGITTE.de Mobile, BYM.de Mobile, ESSEN&TRINKEN Mobile, BÖRSE ONLINE Mobile, Capital Mobile, GALA.de Mobile, DOGS Mobile, and stern.de Mobile.
About arvato mobile
arvato mobile offers its customers worldwide digital entertainment contents as well as innovative concepts and interactive solutions. The company considers itself to be a 360° manager along the whole digital value chain. The subsidiary of the international media and communication services provider arvato, a corporate division of Bertelsmann, works very closely with network operators, internet service providers, media companies and brands in more than 75 countries. arvato mobile is partner to all big music labels and rights owner in the film, TV and games industries. arvato mobile assures for its customers the complete content, category and royalty management. With gnab and the Entertainment Platform 2 (EP2) arvato mobile possesses two state-of-the-art platforms for processing and distribution of digital contents. The consumer brands handy.de and tj.net are two successful mobile entertainment portals run by arvato mobile.
About Media Layers
Media Layers is a world pioneer in real time personalized, rich-media mobile advertising. The company's SMART solution provides a "one-stop-shop" synchronizing players across the entire value chain - mobile operators, advertisers and content providers - enabling the targeting of users with highly personalized and rich media ads, creating an optimal user experience.
SMART, an end-to-end, 3-layered solution, encompasses mobile advertising's 3 key elements - end users, advertising campaigns and rich media. SMART uniquely manages the entire advertising process in real time. Based on dynamic predictive modeling tools, it provides the most accurate targeting, while maximizing relevance and end-user value. Combined with innovative video and rich media technology, this provides an exciting, high-value user experience leading to new revenue streams for mobile operators and service providers and superior ROI for advertisers and brands.
Contacts:
Inga Schlichting
+49 (0)40 890 696-14
Fax
+49 (0)40 890 696-20
is@mann-beisst-hund.de
or
Media
Layers
Assaf Katan
VP Marketing and Business Development
Phone
+972-5-4444-7744
Assaf.katan@mlayers.com
