VibrantNation.com, the first peer-to-peer information-sharing website exclusively targeting upscale women 50+, has recruited boomer marketing expert Carol Orsborn, Ph.D. to serve as Senior Strategist and spokesperson.
Dr. Orsborn, author of 15 books and well-known blogger for and about boomers, formerly served as senior vice president at Fleishman-Hillard and as co-founder of FH Boom, the communications firm’s global marketing-to-boomer practice group. Co-author of “Boom: Marketing to the Ultimate Powerhouse Consumer — the Baby Boomer Woman,” she has provided generational and life stage counsel to a broad range of companies, including Prudential, Walt Disney Company, Southern California Edison as well as a number of global public relations and marketing companies.
“As a marketer and scholar, and someone who is in the demographic, Carol will play a significant role in taking our site to the next level as the database of shared wisdom for women 50+,” says marketer Stephen Reily, founder and CEO of VibrantNation.com. “We have long been fans of her work and are delighted to have her join our team as we move VibrantNation.com from beta testing to our official public launch in early 2009.”
Dr. Orsborn, a popular blogger on the subject of marketing to boomers, will now blog on Vibrantnation.com starting today. Her new blog, "Inside the Nation," will share her personal experience as someone in the demographic who is also a marketing specialist. This blog will be paired with Mr. Reily’s blog, "Flash Forward: Marketing to the New 50+ Woman," which will focus on trends and insights related to marketing to women 50+.
“This is a demographic hungry for a dedicated place on the web where they can tap the knowledge of like-minded women,” says Dr. Orsborn. “Unlike the handful of other sites targeting this demographic, VibrantNation.com emphasizes peer-to-peer advice rather than top-down expertise. We have taken the mom-to-mom sites as our inspiration, recognizing that while there are many players in that space, the 50+ to 60+ market is virtually untapped. Marketers are slowly waking up to the fact that this is the largest, smartest and most resourceful generation of women in history.”
About VibrantNation.com
VibrantNation.com is the first peer-to-peer information-sharing website devoted exclusively to successful women 50+, creating a place where they can exchange information and join in smart conversation. Stereotypes have for many years kept marketers from appreciating not just the pocketbooks but also the connectedness of these women, whose interests and goals make them even more connected and even more influential with peers. At VibrantNation.com, we know these women are starting businesses, giving back, making new friends, traveling, learning, shopping – and looking to connect with others who share their desire to make the most of life every day. For several years we have conducted research into the interests and needs of this fast-growing and important consumer demographic. VibrantNation.com is leading the way in helping marketers understand and serve 50+ women.
For more information or to join VibrantNation.com, visit www.VibrantNation.com.
Contacts:
Stephen Reily, 502-568-5555
Founder and CEO
Stephen@VibrantNation.com
