Datalliance Appoints Andy Tate Director of Sales, Consumer Packaged Goods (CPG) & Retail

Datalliance® today announced the addition of Andy Tate to the Datalliance sales & marketing organization. As Director of Sales, Consumer Packaged Goods & Retail, Tate will be responsible for growing the Datalliance VMI business in the CPG & Retail industry. Datalliance VMI is the world’s largest independent VMI service and is delivered as a managed services via the Internet using the ‘Software as a Service’ (SaaS) model. In addition to being a leading provider of VMI services in a variety of industries, retailers currently working with Datalliance customers include organizations such as Best Buy, Blockbuster Video, Home Depot, Lowes, Shoppers Drug Mart, Safeway and Sears.

“We are very pleased to have Andy Tate join the Datalliance sales and marketing team,” said Bob Jennings, Vice President Sales & Marketing. “The addition of Andy will allow us to leverage our initial success in the CPG market and provide the focus required to continue to grow this segment of our business. The CPG market is a significant opportunity for us. Bringing on an experienced industry professional such as Andy will allow us to implement our aggressive growth strategy. Andy’s experience and track record in sales management, strategy, technology and partner relationships will complement our existing sales and marketing capabilities.”

In his previous positions in the technology product and services environment, Tate has experience managing a nation-wide sales organization, direct and indirect licensing operations, technology positioning and message development, and hands-on sales experience with Fortune 100 companies. Tate received a Bachelor of Science degree in Economics from the University of Cincinnati.

About Datalliance

Datalliance is the world’s largest independent VMI service provider, processing over $4.8 billion in orders, 10.2 million SKUs, and 25,300 locations. Delivered as a managed service via the Internet using the ‘Software as a Service’ (SaaS) model, Datalliance VMI makes it easy for suppliers and their customers to establish effective VMI relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance serves leading Fortune 1000 companies in a number of different industries. For more information about Datalliance and VMI, visit www.datalliance.com.