Google Supports Start Up Donut to Help Increasing Numbers of UK Entrepreneurs Succeed

A groundbreaking online resource has launched to help entrepreneurs start up and grow successful businesses in the UK. Supported by sponsors Google, Start Up Donut combines the advice and experience of dozens of start-up experts and business advisers, and is set to have a positive impact on thousands of new start-ups in the UK.

Start Up Donut went live today and has been developed in response to two factors. Firstly, a surge in the number of business start-ups in the UK, brought on by large numbers of redundancies and changes in the business climate. Secondly, demand for high quality, practical, free advice covering starting up and growing a small business. Entrepreneurs can use Start Up Donut absolutely free to access hundreds of pages of practical information and advice, videos and online tools designed especially to give quick, easy to understand help for business start-ups.

James Elias, Google UK’s Head of Business Marketing, said that the timing for the launch of Start Up Donut is perfect. “The economic conditions have led large numbers of people to consider their options – as a result, entrepreneurial activity is on the rise. There are some very creative businesses being launched, and people are looking for the highest quality information to make their ideas a reality.”

Mick Dickinson, Marketing Manager at BHP Information Solutions, the company behind Start Up Donut, said that research shows that well informed start-ups are more likely to succeed. “Businesses which receive advice are around 30% more likely to survive their first year than those which don’t seek help. Start Up Donut brings dozens of leading experts and outstanding money-saving offers to a wider section of the start-up population, helping more businesses to succeed.

“Start Up Donut is a brilliant first port of call where businesses are able to get answers from the experts to some key questions they face, and then identify and get the advice and support they need”

Because Start Up Donut is supported by sponsor Google, it is free of advertisements and is free to use.

Start Up Donut is at www.startupdonut.co.uk