Silverpop Grows Client Roster Despite Tight Economy

Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, continues to solidify its leadership position in the marketplace through solid financial growth with the addition of many prestigious clients over the past few months.

Silverpop has seen interest in its innovative features exploding among marketers eager to more fully engage with customers and prospects. Unique marketing tools in Silverpop’s solutions, such as proprietary Send Time Optimization that predicts the ideal message delivery time, have been extraordinarily well received. A growing number of new clients are also eager to drive brand awareness and revenue with Silverpop’s Share-to-Social feature that makes it easy for email recipients to share messages on social networks and allows marketers to track the viral results.

B2B marketers have been enthusiastic about the company’s new Campaign Graphical User Interface, providing a drag-and-drop, storyboard-like editor to easily create campaign flow for even the most complex lead management programs.

“There’s a growing understanding that marketers no longer control the brand and must engage with customers, pulling them in rather than pushing interruptive advertising out,” said Bill Nussey, Silverpop CEO. “Silverpop clients are among the savviest marketers in the world, and they use our engagement marketing solutions to build brand awareness and loyalty and successfully drive revenue.”

Among the prestigious new clients utilizing Silverpop for engagement marketing is Diane Von Furstenberg (DVF), one of the leading names in American fashion. Newell Rubbermaid also chose Silverpop for its powerful, Web-based solutions. The global marketer of consumer and commercial products sought a solution that could easily be deployed across its 40 brands allowing its business users the flexibility to maintain individual brand identities while ensuring corporate guidelines and policies are maintained.

A few of the other companies that recently joined Silverpop include:

• OpenTable.com, a popular supplier of restaurant and guest management software
• Physicians’ Desk Reference, the premier brand known by physicians and the health care community as the authoritative source for FDA-approved prescribing information
• Folica.com, a hair care and styling company
• STA Travel GmbH, a global travel agency helping students, teachers and young professionals
• CASIO Europe GmbH, one of the leading manufacturers of electronic consumable goods worldwide
• Group Logic, leader in managed trial transfer and Mac/Windows connectivity solutions
• Sterling Commerce, an AT&T Inc. (NYSE:T) company that helps organizations optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs
• Manatron, providing integrated property software systems and services for state and local government, and
• Amadeus, a provider of IT solutions for the travel and tourism industry.

Silverpop has added many more companies of all types to its client roster. “In this new age of marketing in which customers control when and how they receive promotional messages, marketers must be able to absorb a nearly infinite array of data points on preferences, behaviors, purchases, postings and dialogues,” Nussey said. “Most daunting of all, marketers need to analyze and act on all this data with a sophistication and scale that has no precedent. That’s what powerful engagement marketing solutions like Silverpop’s Engage and Engage B2B deliver.”

About Silverpop

Silverpop's Engagement Marketing suite helps turn prospects into customers, and customers into fans. Silverpop's Web-based solutions enable companies worldwide to build relationships with customers and prospects through the creation, automation and delivery of relevant, online messaging.

Companies rely on the Silverpop Engage platform to create and manage multichannel marketing campaigns that reach millions of individuals-one at a time-enhancing lifetime customer value and brand loyalty. Silverpop's Engage B2B platform seamlessly scores sales leads, nurtures them through the pipeline and measures campaign return on investment. And Silverpop's strategic counsel, service and support helps clients with the precise level of training and advice needed to quickly improve campaign results and ROI. Silverpop makes it easy and affordable for marketers to create, automate and execute campaigns ... from first click to lifetime customer. With offices in the United States, England and Germany, Silverpop's engagement marketing technologies are used by industry-leading brands around the globe. Best practices and white papers are available at www.silverpop.com.

Silverpop® is a registered trademark of Silverpop Systems Inc. Silverpop Engage™ and Silverpop Engage B2B™ are trademarks of Silverpop Systems Inc.