When the red of National Day met the roundness of the Mid-Autumn Festival, Jin’an’s cultural tourism delivered a brilliant report card marked by “increases in both quantity and quality”! Whether it was the consumption frenzy of the “ticket economy,” the romantic buzz of the land and water feasts at Jin’an Lake, or the cultural interactions at Kushan Mountain and Kuliang, and the flower-filled gardens of the Forest Park… This holiday, Jin’an activated the vitality of its cultural tourism across the region with diverse offerings, attracting a total of 2.6054 million tourist visits, a year-on-year increase of 13.06%.
Innovative Breakthrough! “Ticket Economy” Ignites Consumption Boom
A single movie ticket leveraged consumption across the region——Jin’an, in collaboration with six major sub-districts, launched a cross-sector linkage activity, integrating 5 core cinemas with 51 screening rooms and connecting five major business districts including Dong’erhuan Tahe and IKEA, attracting participation from 55 merchants. A two-way reciprocal mechanism turned cinema-goers into consumers: presenting tickets granted dining discounts, while merchant receipts offered cinema benefits. During the event, consumption heat in Jin’an’s major business districts significantly rose, and cinema performance saw a substantial boost, with the district’s box office revenue increasing by approximately 75% year-on-year. The secondary consumption rate among consumers holding tickets notably increased, effectively stimulating the surrounding economy.
Jin’an Lake Takes Center Stage! Water-Land Feasts + Homestay Promotions Pack the Holiday with Joy
As the “vitality hub” of the Double Festival, Jin’an Lake staged over 10 major cultural and tourism shows: F1 kart boat races cut through the waves, the “Twin Moons Compete” lightscape went viral alongside the 120-meter Ferris wheel; the Jin’an Lake Dragon Boat Race, “Ferris Wheel” Concert, “Let’s Go Fun Market” happy bazaar, “Lakeside Encounter” immersive interactive flash mob, and the “Fu Embraces the Mid-Autumn Moon” carnival maintained high popularity. Citizens and tourists flocked to the scene daily, making the holiday atmosphere at Jin’an Lake increasingly vibrant.
Fun Travel Across the Region! Scenic Mountain and Water Areas Full of Double Festival Surprises
To allow citizens to explore the beauty of Jin’an more comprehensively, Jin’an District specially launched ten premium tour guides (“Ten Scenes of Jin’an”) and planned convenient transportation options and characteristic dining and accommodation choices, facilitating citizens to embark on in-depth cultural tours, immersive ecological tours, and urban leisure tours. Jiufeng Village’s “Twin Bridges Reflecting on Water” became a popular point, while interactive activities like the Chunlun Tea Garden Intangible Cultural Heritage Season and Rixi’s Bamboo Shoot “Treasure Hunt” allowed tourists to immerse themselves in the fun of farming. Local specialties like Kuliang sweet potatoes and Huangxi beef have become iconic names for Jin’an.
Cultural Benefits for the People! Light, Shadow, and Intangible Heritage Enrich Hearts and Minds
The “Weekend Theater Encounters” public welfare performance activity, delivering Fujian’s high-quality cultural and artistic resources directly to the grassroots——the National Day special event was held at Qingluan Square in Jin’an Lake Park, offering the audience an audio-visual feast full of patriotic sentiment and cultural charm. This performance gathered strength from several top provincial art troupes, bringing together nearly 60 top actors from various specialties, attracting numerous tourists and spectators with diverse art forms and exquisite performance standards.
Business Districts Bubbling! Consumption Heat Continues to Rise
IKEA home decoration discounts, Wusi Impression Lifestyle Festival… Among these, the Tahe business district launched themed activities like the “Urban Flight Plan,” including helicopter sightseeing, hot air balloon experiences, variety acrobatic interactions, and AI robot shows. Simultaneously, efforts were made to precisely connect business district catering, accommodation, retail, and other formats with the area’s cultural and tourism activities, forming a dynamic loop of “sightseeing by the lake by day, shopping in the circles by night,” continuously stimulating consumption vitality across multiple sectors. The Shiou Plaza carried out promotions like “Spend a certain amount, get cash back” and “Mid-Autumn Mooncake Gambling for Prizes.” From October 1st to November 16th, it concurrently hosted a dinosaur-themed exhibition and introduced meet-and-greets and parade activities featuring replicas from the China Dinosaur Park, accurately attracting young and family visitor groups, continuously bringing high popularity and new sales opportunities to the plaza.
This Double Festival,
Jin’an connected the city and the countryside with light and shadow,
And activated consumption and experience with culture.
