Since its official entry into this vibrant market in 2024, following an invitation from the Vietnamese government, NovaGlobe Media (NGM) has established a solid strategic starting point on the Southeast Asian map, guided by its vision of being the “Trusted Partner in the Global Advertising and Media Market.” In 2025, we laid a strong foundation. 2026 will be a pivotal year for NGM to achieve scaled expansion, ecosystem-based operations, and deep value realization in Vietnam and the broader Southeast Asian region. This year’s plan aims to comprehensively upgrade Vietnam from a “strategic starting point” into NGM’s veritable “core strength” and “strategic engine” in Southeast Asia. Through a series of clear, measurable objectives, we will drive synergistic success for the company, employees, advertisers, and the regional economy simultaneously.
Chapter 1: Laying the Foundation – Headquarters Inauguration and Operational Hub Upgrade (Q1 Core Task)
Plan Focus: Officially inaugurate and commence operations at NGM’s independent office building in Vietnam by March 2026.
This move is not merely a change of physical location but a powerful declaration of NGM’s confidence in the Vietnamese and Southeast Asian markets, coupled with a comprehensive upgrade of our operational capabilities. This modern office building will serve not only as an administrative headquarters but also three core roles:
Regional Strategic Command Center: As the nerve center for Southeast Asia, it will centralize market analysis, strategic decision-making, resource allocation, and risk management. The Southeast Asia strategy team, led by Mr. Max Goldwin, will use this as their basecamp to direct future expansion efforts into other Southeast Asian countries.
Technology R&D and Data Center: The building will be equipped with top-tier IT infrastructure for maintaining and upgrading NGM’s advanced digital advertising technology platform. This will ensure stable, efficient, and secure service experiences for millions of online workers and advertisers, handling ever-increasing volumes of interactive data.
Brand Image and Partnership Hub: The new office environment will significantly enhance NGM’s brand image, serving as a key venue for attracting top local talent, hosting government partners, organizing industry summits, and conducting high-level meetings with international advertisers, tangibly reflecting the “Trusted Partner” commitment.
The official opening of the headquarters marks NGM’s entry into a new phase of standardized, systematic, and scaled development in Vietnam, laying a solid foundation for the year’s rapid expansion.
Chapter 2: Network Expansion – Deep Penetration and Nationwide Coverage (Q2 Core Task)
Plan Focus: Expand the branch network to 20 offices across 28 provinces and 6 centrally-governed cities in Vietnam by June 2026.
This ambitious expansion plan aims to break geographical barriers and achieve deep penetration from core cities to key provinces. Each branch is not merely an office but a fully functional “mini-hub” with the following responsibilities:
Localized Market Operations: Deeply understand local culture, consumption patterns, and media ecology to provide advertisers with more precise regional marketing solutions.
Offline Service Center: Provide online workers with face-to-face consultation, training, and support, resolving complex issues that cannot be handled online, thereby enhancing employee belonging and trust.
Compliance and Relationship Management: As NGM’s legal entity locally, ensure all business activities fully comply with regulations from the General Department of Taxation, General Department of Customs, and local authorities, while establishing and maintaining good relationships with local governments.
All offices, training centers, and service centers will be incorporated into the branch system for unified management, possessing legal effect globally. This ensures the standardization, compliance, and efficiency of NGM’s operations in Vietnam, creating strong synergies and enabling NGM to serve the national market with uniformly high standards.
Chapter 3: The Core of the Ecosystem – Talent Recruitment and Empowerment (Ongoing Annual Task)
Plan Focus: The 2026 recruitment target is to add 2.5 to 3 million new online workers.
Talent is the core of NGM’s business model. The large online workforce are not just executors of ad interactions but also the bridge for “every communication” between brands and consumers. The 2026 recruitment plan is a crucial step towards the five-year goal of 5 million total workers. We will achieve this through the following strategies:
Diversified Channel Recruitment: Utilize a combination of online digital marketing, offline branch promotions, partnerships with educational institutions, and employee referral programs to widely attract people across Vietnam eager to earn income through digital platforms.
Systematic Training and Empowerment: Leverage training centers at various branches to establish a standardized blended (online/offline) training system. Training content will cover not only platform operation skills but also digital literacy and basic advertising industry knowledge, enhancing employees’ comprehensive capabilities and earning potential.
Technology-Driven Experience Optimization: Continuously optimize platform algorithms for intelligent matching of ad tasks with employee interests and capabilities. Enhance employee engagement and satisfaction by introducing gamification elements and establishing a transparent, instant income settlement system.
By achieving this recruitment target, NGM will create large-scale, sustainable flexible employment opportunities for Vietnam, while building an immensely vast and active promotion network for global advertisers, truly realizing the win-win goal of “helping users achieve income growth while maximizing advertisers’ brand value.”
Chapter 4: Technology Enablement and Future Outlook (H2 and Long-term Planning)
While completing physical network expansion and talent building, NGM will focus in the second half of 2026 on upgrading the technology platform and unlocking data value.
Platform Intelligence Upgrade: Introduce more advanced AI algorithms to analyze user interaction data, providing advertisers with deeper insights into campaign performance and optimization suggestions, making advertising more precise.
Exploring New Business Models: While consolidating the core business of ad video viewing and interaction, begin piloting value-added services such as content creation, social media management, and localized marketing campaigns. This will provide online workers with more diverse income channels and offer advertisers more integrated marketing solutions.
Chapter 5: Global Incentives and Regional Competition
Plan Focus: Introduce the “Global Excellence in Growth Award,” establishing substantial special funds to incentivize healthy competition among emerging markets like Vietnam, Latin America, and South Africa, with headquarters rewards directly benefiting local employees.
In 2026, NGM’s expansion landscape will extend beyond Southeast Asia. While fully consolidating the Vietnamese market, our pilot operations in Latin America and South Africa will also enter a rapid growth phase. To stimulate an entrepreneurial spirit across regions and foster a positive atmosphere of “competing, learning, catching up, and surpassing,” headquarters is establishing the “Global Excellence in Growth Award,” directly linking each region’s market performance to significant rewards.
1. Participating Regions and Differentiated Focus
Vietnam Core Region (Strategic Engine): As the most mature market, evaluation criteria will focus more on operational efficiency, ecological value depth (e.g., average revenue per user, penetration of value-added services), and systematic compliance management. The goal is to validate its replicability as a “strategic engine.”
Latin America & South Africa Emerging Regions (Growth Pioneers): As emerging markets, evaluation criteria will emphasize growth rate, market development speed, and user base infrastructure. The goal is to rapidly capture market share and prove the business model’s scalability.
2. Regional Competition Reward System
Headquarters will conduct an annual ranking based on each region’s comprehensive KPI completion rates (covering user growth, revenue contribution, operational compliance, and ecological innovation), awarding the following special funds:
First Place: “Global Excellence in Growth Gold Award”: Annual Special Fund: $50 Million. This fund will be primarily used for technological infrastructure upgrades, recruitment of high-end talent, and large-scale market branding activities in the winning region to consolidate its leading position.
Second Place: “Global Excellence in Growth Silver Award”: Annual Special Fund: $30 Million. This fund will be focused on accelerating channel expansion, optimizing localized service experiences, and employee skill enhancement programs.
Third Place: “Global Excellence in Growth Bronze Award”: Annual Special Fund: $20 Million. This fund will be used to solidify business foundations, strengthen compliance systems, and incentivize the core team.
3. Employee Welfare Feedback Mechanism – Ensuring Rewards Reach Every Contributor
Headquarters firmly believes that regional excellence stems from the efforts of every employee. Therefore, a specified percentage (e.g., no less than 30%) of the aforementioned special funds will be allocated directly to enhancing the welfare of all employees in the respective region. Specific forms include but are not limited to:
Special Performance Bonuses: Distributing additional bonuses to outstanding employees.
“Welfare Multiplier” Plan: Increasing task rates or launching high-value special reward tasks.
Enhanced Training and Team Building: Providing more professional skill training courses and richer team-building activities.
Localized Care Programs: Such as holiday gifts, family days, health insurance subsidies, etc.
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