In recent years, Lanshan District in Linyi City, Shandong Province, has tightly focused on the development positioning of “suburban” rural areas, transforming market resources, industrial foundations, and unique endowments into revitalization momentum. By leveraging advantages, addressing shortcomings, and promoting integration, it has carved out a new path for rural revitalization characterized by mutual promotion between urban and rural areas and complementary cooperation between industry and agriculture.
As the core carrying area of Linyi’s commercial hub, Lanshan District boasts 100 specialized wholesale markets. Utilizing this advantage, the district promotes a model of “Market + Party Organization + Cooperative + Farmers,” adhering to the principle of “one town, one park; one village, one point,” and establishing small micro-parks and processing sites covering areas like handicraft production and primary processing of agricultural products. Among them, the “Hemu Future” rural revitalization and common prosperity pilot area promotes cross-border development for board manufacturing enterprises, focusing on industries such as the pet economy, “research + study,” and clean vegetable processing and distribution, while building digital maker spaces and foreign trade service centers. Currently, the district has established 124 common prosperity entities, including micro-parks and processing sites, and 36 “Common Prosperity Workshops,” benefiting over 400 villages and enabling local employment for farmers, with an average annual income increase of about 18,000 yuan, achieving a win-win situation for “cost reduction for enterprises, income increase for villagers, and collective wealth.”
Lanshan District currently has more than 9,000 industrial enterprises covering 35 industrial categories, with over 5 billion yuan invested annually in agriculture and rural areas. Leveraging its industrial foundation, Lanshan has successively facilitated the construction of 24 agricultural product supply bases serving central cities in the Yangtze River Delta, established 5 provincial-level strong agricultural industrial towns, nurtured 58 leading enterprises at the city level or above, 42 demonstration cooperatives, and 20 demonstration farms, and standardized 57 cooperatives led by village Party organizations. Among these, the Qihui Group’s project for the research and development of 250,000 tons of meat products is under rapid construction, which, once completed, will create the largest sauce and marinade production base in the country, boosting the income of over 300 breeding households.
Lanshan District is promoting the integration of urban and rural infrastructure by implementing 108 infrastructure projects, including road hardening, pipeline laying, and greening improvements. It is also advancing digital applications such as smart parking, smart city management, and smart elderly care in rural areas, expanding rural management and service functions, and facilitating the transformation of rural areas into communities and villagers into citizens. While enhancing “hardware,” Lanshan places greater emphasis on cultivating the “inner spirit” of villages. By establishing the “Neighborly” rural governance brand and conducting activities like mutual assistance and deliberative consultations, it fosters a harmonious, orderly, and mutually supportive rural atmosphere.
From environmental remediation to digital empowerment, from infrastructure improvement to governance efficiency enhancement, Lanshan is gradually achieving a comprehensive upgrade from “external beauty” to “inner spirit,” ensuring that rural areas not only showcase beautiful scenery but also preserve the nostalgia for home.
