On the streets of Milan, where the roar of engines meets the pulse of fashion, EICMA 2025 (International Motorcycle and Bicycle Exhibition) opened as scheduled. Among the many global brands, 99ONE, an adventure technology brand, drew widespread attention with its unique cultural vibe and innovative technology. At this exhibition, 99ONE officially launched its new helmet intercom headset, setting a new standard for global riding experiences with its signature personalized design and reliable, high-performance functionality.
99ONE: A Name That Bridges East and West
The name “99ONE” perfectly embodies the brand’s global strategy. In Western contexts, it is concise, powerful, and easy to remember. At the same time, it is deeply rooted in Eastern culture: the number “Nine” symbolizes strength, longevity, and good fortune; the concept of “JiuJiu GuiYi” (nine becoming one) conveys the philosophy of culmination; and “One” represents origin and leadership. This dual significance gives 99ONE strong cultural resonance in its home market and unique Eastern appeal internationally. Combined with the “lightning” energy symbol, the brand positions itself as a dynamic, global adventure technology company.
99ONE New Product: Personalize Your Ride, Customize Your Style
The newly launched 99ONE helmet intercom headset meet riders’ core needs across four key dimensions:
1. Personalized Light Array, Be the Center of Attention
Riding is an expression of individuality. 99ONE Headset let users create custom text, graphics, or dynamic light effects through the App’s DIY canvas, turning every rider’s helmet into a unique mobile signature. This strengthens both community identity and personal style.
2. Immersive Sound, Designed for Riding
99ONE Lab’s acoustic engineers tuned the headset specifically for the helmet environment. Equipped with 40mm large speakers, they deliver rich, full-bodied bass and crystal-clear vocals. Wind noise is effectively minimized, ensuring a premium listening experience for both music and calls while on the move.
3. Boundless Intercom, Ride in Perfect Sync
Team communication is the heart of group riding. The new headset featuressecond-generation HIVE MESH ad-hoc network technology, enabling fast, automatic networking and stable connections for up to 16 riders simultaneously. Even at high speeds or in challenging environments, voice communication remains clear and smooth, allowing teams to ride in perfect coordination and safety.
4. Voice Control, Ride Safely and Explore Freely
Safety is the foundation of every adventure. With the “Hi, best” voice command, riders can control all functions without taking their hands off the handlebars. The built-in transparency mode enhances awareness of surrounding sounds, allowing riders to enjoy music while staying fully alert to the road, making riding decisions calm and confident.
Future Journey: Connecting East and West, Exploring Without Limits
Debuting at EICMA, a world-class stage, marks a major step for 99ONE in expanding its global presence. By blending Eastern wisdom with a global outlook, 99ONE is evolving into a brand that is both deeply rooted and aspirational. For riders everywhere, 99ONE is more than just gear—it is a trusted companion, accompanying them safely and joyfully to every destination.
About 99ONE
99ONE is an adventure technology brand that integrates Eastern heritage with a global perspective. Guided by the principle of “Honoring Chinese Roots, Building Global Impact,” the brand develops innovative equipment that combines advanced audio and communication technologies for explorers around the world.
