Huntley, IL – June, 2025 – Cheli Hunting Gear, a rising star in the American outdoor hunting gear and apparel space, has officially launched its debut line of technical hunting clothing—engineered specifically for the unique demands of Midwest terrain and climate
Illinois, United States, 11th Jun 2025 – Cheli Hunting Gear, a rising star in the American outdoor high end hunting gear and apparel space, has officially launched its debut line of technical hunting clothing—engineered specifically for the unique demands of Midwest terrain and climate.
Founded in the frozen deer stands and muddy river bottoms of Northern Illinois, Cheli was born out of frustration with gear made for Western landscapes but marketed to Midwest hunters. Its inaugural collection, including the Outpost Light 1/2 Zip Jacket and the ThermoFleece 1/2 Zip Hoodie, is now available for pre-order with shipping set for June 2025.
“Cheli started because we needed gear that worked better in the Midwest. Simple as that.”
Cheli’s roots run deep. The brand’s story is steeped in family hunting tradition and decades of Midwest textile craftsmanship. Drawing on hands-on experience both in the field and on the factory floor, the team developed and field-tested prototypes through every season and terrain the Midwest throws at serious hunters.
Built for the Midwest, Not Adapted to It
Where other brands start with mountain gear and adapt for flatlands later, Cheli designs start with high end hunting gear from offset:
- Rapid temperature shifts from morning frost to afternoon humidity
- Terrain diversity including river bottoms, ridge-lines, and field edges
- Close-quarters stealth needed for pressured whitetails
- The rugged reliability demanded by lifelong hunters
At the heart of the collection is Coppice Camo, a proprietary pattern inspired by real Midwest light conditions and forest dynamics—not algorithmic guesswork. From zipper placement to fabric noise reduction, every detail has been obsessively tested by real hunters.
Cheli’s Mission: Performance Without Compromise
The company’s Midwest-first design ethos rejects the “one-size-fits-all” approach dominating the hunting gear industry. Cheli’s technical hunting clothing is built for versatility, silence, and comfort in unpredictable conditions. Its minimalist layering system allows seamless transitions across weather changes and hunting scenarios.
Available for Pre-Order Now
Cheli’s first two flagship products are now available for pre-order at www.chelihuntinggear.com, with limited quantities shipping in June:
- Outpost Light 1/2 Zip Jacket – $290
- ThermoFleece 1/2 Zip Hoodie – $185
With 5/5 star ratings from early testers, the brand is already gaining traction among hardcore whitetail hunters seeking gear that performs without compromise.
Instagram: @cheligear | TikTok: @cheligear
Media Contact
Organization: Cheli Hunting Gear
Contact Person: Michael Miceli
Website: https://chelihuntinggear.com/
Email: Send Email
State: Illinois
Country:United States
Release id:29067
View source version on King Newswire:
Midwest Brand Cheli Hunting Gear Launches Purpose-Built Technical Hunting Clothing Designed for Hunters of All Types.
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