Leading companies pursue broad digital transformations for long-term competitiveness, sustainability goals, ISG Provider Lens^® report says

Enterprises are accelerating the modernization of their supply chains for greater agility, visibility and sustainability amid geopolitical and environmental disruptions, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens^® global Supply Chain Services report finds companies are shifting from short-term improvements to comprehensive transformations that build intelligent and connected supply chains. This change reflects the growing demand for more resilient operations and competitive differentiation in response to inflation, climate impacts and evolving customer expectations.

“Supply chain transformation has expanded from an efficiency initiative to a strategic priority,” said Bob Krohn, ISG partner, manufacturing. “Enterprises are investing in technologies that improve predictability, sustainability and long-term business value.”

AI-enabled solutions are becoming central to supply chain modernization, the report says. Companies are adopting AI and machine learning for demand forecasting, inventory optimization and supplier risk analytics, seeing a potential to increase operational efficiency by as much as 25 percent. Predictive models and digital twins help organizations anticipate disruptions and optimize stock levels and warehouse operations delivery routes, while AI-powered analytics enhances decision-making.

Enterprises are also focused on building more connected and collaborative supply chains, ISG says. They are integrating AI, blockchain and supplier relationship management (SRM) systems to improve coordination with partners and customers. This interconnected approach strengthens transparency and responsiveness, particularly in the manufacturing, retail and energy sectors, where timely delivery and traceability are critical. Enhanced collaboration reduces waste, streamlines transportation and supports better customer experience outcomes.

A growing number of organizations include sustainability in their supply chain strategies, the report says. Circular supply chain initiatives, focused on recycling, remanufacturing and reuse, have increased by 18 percent year over year. Enterprises are tracking carbon footprints, monitoring supplier ethics and improving material recovery processes to meet regulatory standards and stakeholder expectations. These sustainability-focused efforts are reshaping how companies plan production and manage entire product lifecycles.

“AI and automation are redefining what it means to operate a resilient supply chain,” said Tarun Nathooram Vaid, principal analyst, ISG Provider Lens Research, and lead author of the report. “Enterprises are turning to providers for multifaceted supply chain frameworks that include strategic advice and digital enablement for integration of AI, blockchain, IoT and other technologies.”

The report also explores other trends shaping the supply chain landscape, including the increasing use of design thinking in transformation programs and the expansion of modular, data-driven frameworks that improve governance and performance measurement.

For more insights into the supply chain-related challenges faced by enterprises worldwide, plus ISG’s advice for overcoming them, see the ISG Provider Lens^® Focal Points briefing here.

The 2025 ISG Provider Lens^® global Supply Chain Services report evaluates the capabilities of 35 providers across three quadrants: Supply Chain Operations Modernization Services, Supply Chain BPO Services and Circular Supply Chain Services.

The report names Accenture, Capgemini, Genpact, HCLTech, Infosys, TCS and Wipro as Leaders in all three quadrants. It names IBM as a Leader in two quadrants and Cognizant and GEP as Leaders in one quadrant each.

In addition, Argano, Bristlecone, Cognizant and GEP are named as Rising Stars — companies with a “promising portfolio” and “high future potential” by ISG’s definition — in one quadrant each.

In the area of customer experience, Wipro is named the global ISG CX Star Performer for 2025 among Supply Chain Services providers. Wipro earned the highest customer satisfaction scores in ISG's Voice of the Customer survey, part of the ISG Star of Excellence™ program, the premier quality recognition for the technology and business services industry.

Customized versions of the report are available from Argano and Bristlecone.

The 2025 ISG Provider Lens^® global Supply Chain Services report is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens^® Research

The ISG Provider Lens^® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Canada, Mexico, Brazil, the U.K., France, Benelux, Germany, Switzerland, the Nordics, Australia and Singapore/Malaysia, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

About ISG

ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world’s top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data, in-depth knowledge of provider ecosystems, and the expertise of its 1,600 professionals worldwide working together to help clients maximize the value of their technology investments.

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Supply chain transformation has expanded from an efficiency initiative to a strategic priority. Enterprises are investing in technologies that improve predictability, sustainability and long-term business value.