TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT), global growth accelerator and leading provider of intent data & insights to the B2B technology sector, today announced its upcoming virtual summit Activating Intent. This one-day online event, scheduled for Thursday, March 20, is dedicated to helping product, marketing, sales and revenue operations leaders achieve maximum value from their intent data across their go-to-market (GTM) strategies.

Activating Intent will feature expert-led sessions from top B2B marketing and sales leaders, offering insights into the power of intent data. Attendees will gain valuable knowledge from practical case studies, demonstrating how organizations can optimize their marketing and sales strategies by using insights to build an intent-fueled GTM strategy, improving tactical revenue drivers.

“The ability to harness and activate intent data effectively is transforming how today’s more ambitious organizations connect with their buyers,” said John Steinert, CMO at Informa TechTarget. “This event is designed to equip these marketing and sales teams with the knowledge and tools needed to make data-driven decisions that accelerate business growth.”

The event will feature 8 jam-packed sessions with expert speakers spotlighting how leading organizations are leveraging intent to power better content strategy, better operationalize buying groups, win bigger deals across enterprise tech as well as multiple industry verticals like healthcare and get the most out of partner marketing.

Keynoting the virtual summit is guest speaker and Forrester Principal Analyst Brett Kahnke, who will be presenting the event’s premier session, “Intent Innovation in 2025 and Beyond.” As GTM teams move past the early stages of intent data implementation, leaders are focusing on optimizing their approaches, refining their strategies, and exploring new use cases to drive additional impact. In his session, Kahnke will delve into his latest research, highlighting emerging industry trends and key areas of importance for GTM teams. He will also present the criteria and methodology of The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, the most recent research designed to guide decision-making around intent-driven targeting, content strategies, buying group qualification, and direct pipeline acceleration. Informa TechTarget was recently named a Leader and a Customer Favorite in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025.

According to The Intent Data Providers For B2B Landscape, Q3 2024, “Customers rely on B2B intent data providers to collect intent signals to support a wide range of use cases across go-to-market teams.” Furthermore it states, “B2B intent data providers offer a set of distinct capabilities that can greatly affect their ability to deliver business results across business scenarios.” As a result, today’s organizations must become more sophisticated in the use of their intent data. To meet evolving business needs, GTM teams must shift their focus from simple implementation to strategic optimization to sharpen their targeting, accelerate pipeline growth, and improve buyer engagement. Activating Intent virtual summit aims to give them the tools to accomplish this.

For more information about the Activating Intent virtual summit and to secure your spot, visit https://informattgt-events.brighttalk.com/activating-intent/.

About Informa TechTarget

TechTarget, Inc. (“Informa TechTarget”) (Nasdaq: TTGT) is a leading provider of B2B intent data, offering a comprehensive suite of solutions that enable marketers to identify and engage with high-value accounts based on their real-time intent signals. With over 50 million B2B professionals in its network, Informa TechTarget’s permissioned, first-party data offers unparalleled accuracy and reliability for marketers across industries.

Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.

© 2025 TechTarget, Inc. All rights reserved. All trademarks are the property of their respective owners.

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Activating Intent will feature expert-led sessions from top B2B marketing and sales leaders, offering insights into the power of intent data.