New scent beads bring high-end fragrances to everyday laundry, making luxury accessible to everyone, everywhere

Unstopables announces the launch of the Unlimited Collection, a new line of in-wash laundry scent boosters that make fine fragrance accessible to everyone, everywhere. Inspired by the craftsmanship of prestige perfumes, the Unstopables Unlimited Collection redefines the scent booster category with bold, long-lasting aromas designed to luxe up everyday laundry.

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The collection debuts with three elevated fragrances that evoke indulgence and sophistication, while fitting easily into the laundry routine. Crafted to stand apart from typical fresh scents, each delivers a statement-making experience. Now available at Walmart, the Unlimited Collection features three distinct and captivating fragrances, each meticulously crafted to offer a unique aromatic journey:

• Unstopables Unlimited N.09: A crisp, aromatic blend that invigorates the senses, transporting to the heart of an evergreen forest. Eucalyptus, pine, and cedarwood intertwine to create a woody, minty essence that's both refreshing and grounding. Confident, with depth and fresh clarity, leaving an unforgettable trail of natural allure.
• Unstopables Unlimited N.26: A floral woody fragrance that envelops laundry in an embrace of timeless elegance. Delicate rose, sweet honey, and earthy oakmoss combine to create a warm, inviting, and utterly captivating scent. Romantic and modern, it offers unexpected warmth that lingers.
• Unstopables Unlimited N.37: A luscious delight, this fruity creamy fragrance offers a vibrant aroma. Bright bergamot, powdery orris, and rich vetiver intertwine to deliver a luxurious, subtly sweet, and endlessly intriguing scent experience. Luminous and smooth, with a refined sensuality.

To celebrate the launch, Unstopables has partnered with supermodel, entrepreneur, and mom Jasmine Tookes, who stars in a new national ad campaign, “Exclusively Available to Everyone, Everywhere and on Everything.” Known for blending grace with authenticity, Tookes brings the collection to life with a presence that is both aspirational and grounded. She was chosen as the face of the Unlimited Collection for her effortless elegance, modern approach to luxury, and genuine love of fragrance, most recently seen in her creative direction work on the new Brunel brand.

The three commercial spots bring playful elegance to the Unlimited Collection’s core promise: that the world of fine fragrance isn’t just for the few anymore.

• “Exclusively Available Everywhere” reveals that luxury scents are now sold in the laundry aisle.
• “Exclusively Available On Anything” shows how the fragrances can elevate everything from gym clothes to everyday T-shirts to bedding.
• “Exclusively Available For Everyone” makes it clear that these luxurious scents aren’t reserved for perfume counters and are now within reach.

Unstopables continues to lead the scent bead category with bold innovations that deliver luxury-inspired scents at an everyday price. The Unlimited Collection was designed to make fine fragrance accessible, offering an easy, affordable way to infuse laundry with elevated aromas that last.

“With the Unstopables Unlimited Collection, we’re redefining what’s possible in the laundry category, bringing sophisticated, fine-fragrance experiences to more people than ever before,” said Redge Abueva, Vice President, North America Fabric Enhancers, Procter & Gamble. “We believe everyone deserves a touch of luxury in their daily life. And now, that can begin with the laundry.”

Now available at Walmart, the Unstopables Unlimited Collection is ushering in a new era of accessibility for scent lovers everywhere. With distinctive blends, elevated design, and a high-performing formula, it’s scent that lingers, and luxury that lasts.

Luxe up your laundry. The Unstopables Unlimited Collection is here.

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About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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