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420 with CNW — Secret Shopper Research Discovers Plenty of Colorado Marijuana is Less Potent Than Claimed

By: Investor Brand Network
July 11, 2025 at 16:25 PM EDT

A recent study from the University of Colorado Boulder has revealed that almost half of the marijuana products tested in Colorado had incorrect THC levels listed on their labels. The research, published in Scientific Reports, shows that most of the products contain less THC than what’s claimed on their packaging. 

As the discrepancies between product labels and package contents are ironed out, brands are likely to grow as consumer trust deepens. This industry growth could result in more business opportunities for firms that offer the same services as Innovative Industrial Properties Inc. (NYSE: IIPR) to players within…

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About CNW420

CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of an article each business day at 4:20 p.m. Eastern – a tribute to the time synonymous with cannabis culture. The concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.

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For more information, please visit https://www.CannabisNewsWire.com

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