NEW YORK, NY – Essoc, a contemporary apparel brand born from the active urban lifestyle of New York City, today announced the official launch of its flagship collection of no show socks. This new line, now available exclusively at essoc.shop, is engineered to become a daily staple for people of all backgrounds. By transforming a common wardrobe frustration into a uniquely comfortable and stylish solution, Essoc is delivering on its mission to play an essential role in every wardrobe.
The genesis of Essoc was not found in a boardroom, but on the bustling streets of its adopted home, New York City. The founders, after spending years adapting to a city where people routinely walk long distances, made a key observation: New Yorkers are stylish, and they move with ease. Yet, finding socks to support that specific lifestyle proved to be a persistent challenge. After personally testing countless options that were either too tight, too loose, too visible, or too slippery, they realized a fundamental gap existed between what was available and what was needed. This personal quest led to the creation of Essoc—the sock they themselves needed: snug, dry, comfortable, and truly invisible.
This commitment to solving a real-world problem is evident in every detail of the no show socks. A key innovation is the sock's extra-thick cushioning, which provides a premium, supportive feel and helps create a perfect, snug fit inside any shoe. This is combined with a superior blend of soft, breathable cotton and high-performance spandex for an adaptive fit that hugs the foot without constriction. To definitively solve the issue of slippage, a patent-protected, non-slip silicone grip is integrated into the heel, ensuring the sock stays securely in place all day. The design is a testament to the brand's belief in innovation, turning a common problem into a standout opportunity with a unique, protected solution.
The design philosophy is a direct reflection of the stylish, effortless movement observed on city streets. The ultra-low-profile cut is meticulously engineered to remain completely hidden in a wide array of footwear, from sleek loafers to modern sneakers, allowing personal style to shine. Essoc believes in the simplicity of a good solution, and these socks are designed to be the single, go-to choice for any occasion. They provide a reliable, invisible foundation that supports the dynamic demands of urban life, ensuring every step is taken with confidence and comfort.
"Ultimately, we designed the socks we needed for our own lives," said Stella Liu, Founder of Essoc. "After trying every brand we could find and being consistently disappointed, we realized the only way to get the perfect sock was to create it ourselves. We live for the simplicity of a good solution, and our goal was to create a product that helps people live happier, easier lives by removing a small but persistent daily annoyance. We wanted to craft the one pair of socks you reach for every morning without a second thought because you know they just work. That is the essence of Essoc."
As Essoc introduces its product to the world, it does so with a clear vision for the future. By combining robust, patent-protected functionality with a refined aesthetic, the company is building its reputation on a foundation of comfort, innovation, and inclusivity. The no show socks are more than just an accessory; they are a thoughtfully designed essential for anyone who values performance and style. Essoc aspires to play an essential role in every wardrobe, becoming a daily staple for people of all backgrounds, through every stage of life, by proving that the best designs are the ones that make life better.
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For more information about Essoc, contact the company here:
Essoc
Stella Liu
516-631-2618
hello@essoc.shop
New York
