Partnership Offers Innovative Financing Solutions for Lofted Spirits Clients, Helping to Navigate Market Fluctuations and Optimize Capital Through Aging Barrel Inventory
(PRUnderground) March 20th, 2025
InvestBev Credit, a leading financial solutions provider in the alcohol beverage industry, today announces a new strategic financing partnership with Lofted Custom Spirits, the contract sales arm that sells both Bardstown Bourbon and Green River whiskey as part of Lofted Spirits. As part of this initiative, InvestBev Credit has reserved up to $50 million in available financing, enabling Lofted Spirits clients to unlock the value of their aging barrel inventory as assets and better navigate market fluctuations, tariffs, and longer aging cycles.
This partnership underscores InvestBev Credit’s commitment to supporting independent brands in the American spirits industry by providing access to capital previously unavailable through traditional lending institutions. By leveraging aging barrel inventory as collateral, Lofted Custom Spirits clients can free up liquidity without compromising their long-term growth strategies.
“Partnering with Lofted Spirits and their customer-centered team helps InvestBev accomplish its core mission to support independent brands in America,” said Brian Rosen, General Partner at InvestBev. “Aging inventory represents a significant asset for brands, and this partnership ensures that Lofted’s clients have the financial flexibility needed to navigate the ever-evolving spirits landscape. We remain committed to putting at least $50m in credit towards supporting Lofted Spirits customers.”
Through this financing arrangement, InvestBev Credit aims to alleviate the financial burden on Lofted Spirit’s partners, allowing them to invest in product innovation, marketing, and distribution while maintaining a strong inventory that positions them for the future.
“We know there are a lot of great brands out there looking for financing and InvestBev has already provided several of our custom distillation brands with a great financing alternative,” said Pete Marino, President of Lofted Spirits. “At Lofted Spirits, we always try to go the extra mile for our customers and this alliance with InvestBev on their financing offering, is another example of that commitment.”
Offering the nimblest and most technically advanced end-to-end solution for distilling, bottling and aging, producing more than 60 bespoke recipes and customizing more than 500 points of production, Lofted Spirits owns and produces Bardstown Bourbon Co. and Green River Distilling Co., while crafting whiskies to spec for clients ranging from startups to globally known brands under the Lofted Custom Spirits banner, producing some of the world’s most desired and awarded whiskies.
For more information on InvestBev Credit’s lending solutions for Lofted Custom Spirits clients, please visit investbev.com/credit.
Lofted Spirits Media Contact:
Holly Weyler
hweyler@loftedspirits.com
502.836.8715
About InvestBev Credit
InvestBev Credit is the leading financial services provider specializing in lending solutions for the alcohol beverage industry. InvestBev operates four active equity funds totaling $300M in AUM and a credit facility totaling $100M. With a focus on innovative financing structures, InvestBev Credit helps brands, distilleries, and industry stakeholders access capital to fuel growth and stability.
About Lofted Spirits
From bespoke bourbon production to boundary-pushing brands, Lofted Spirits is where tradition meets transformation. Expanding on the work started by Peter Loftin in 2016, and today the number one producer of Kentucky contract whiskey, Lofted Spirits pioneered a world-class, industry-shaking approach to custom contract distillation while developing some of the fastest growing brands in American Whiskey, Bardstown Bourbon and Green River. A unified entity, Lofted Spirits is built to lead the global whiskey industry, delivering exceptional experiences through innovation, trust and transformative industry impact while crafting some of the world’s most desired and awarded whiskies. Lofted Spirits joined the Pritzker Private Capital family of companies in 2022. Learn more at LoftedSpirits.com.
About InvestBev
Founded in 2015 by Brian Rosen, InvestBev Group is a premier private equity firm in the adult beverage industry, known for its short return windows and non-correlated investment strategy. Helmed by Rosen, who is a third-generation industry veteran, InvestBev Group has raised nearly $200 million across four funds, a $100 million credit platform, and a low-cost insurance provider to distilleries. InvestBev is dedicated to supporting emerging brands and segments within the alcohol sector.
Learn more: Website | LinkedIn
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