CEO of The Benefit Doctor and mastermind behind The 8 Secrets of Insurance Sales training course offers insurance brokers free access to the training to solve pain points of employee benefits.
(PRUnderground) March 25th, 2025
Employee benefits are supposed to provide security, peace of mind, and access to care. But for too many businesses and their employees, they have become a source of frustration, confusion, and rising costs. Zak Harlow, CEO of The Benefit Doctor, believes this must change. Instead of keeping his firm’s strategies proprietary, he is making them available to anyone who wants to change the way benefits are delivered. The Benefit Doctor released The 8 Secrets to Insurance Sales — a full training course previously priced at $4,000 — completely free on YouTube.
Harlow spent 16 years building and training top-performing sales teams for large insurance carriers before founding The Benefit Doctor in 2020. Through that experience, he saw firsthand how benefits were failing the very people they were meant to serve. He developed his Cure the Pain framework to help employers provide high-value employee benefits packages while controlling costs — without resorting to the typical spreadsheet-driven approach that leaves HR teams overwhelmed and employees uninformed.
The 8 Secrets training is designed to equip brokers with the skills and strategies needed to improve lead generation, sales, and — most importantly — outcomes for their clients. The decision to give it away for free is rooted in Harlow’s belief that the only way to truly fix the system is to change the way brokers approach their role.
“The real problem with benefits isn’t just the insurance companies — it’s the brokers that allow them to dictate the terms,” Harlow said. “When brokers actually understand how to negotiate, educate, and structure better benefits, businesses and employees win. That’s why we’re giving away our system. We can’t fix this alone.”
The 8 Secrets to Insurance Sales course covers the full spectrum of how employee benefits brokers can work with businesses to design and implement better benefits. Topics include prospecting, client education, and retention strategies that go beyond the traditional approach of simply presenting renewal options.
The training was launched in February with a 90-minute live event, during which Harlow announced that the entire program was now free to access. Attendees received a recording of the session, but the full training remains publicly available on YouTube.
Harlow says the response has been overwhelming.
“We’ve already heard from brokers who have completely transformed the way they approach their business. Some are leaving traditional agencies to go independent. Others are restructuring their entire process to serve clients at a higher level,” Harlow said. “This is the shift the industry needs. It’s bigger than The Benefit Doctor — it’s about fixing what’s broken for businesses and employees everywhere.”
For more information on The 8 Secrets training or to connect with a broker trained in the Cure the Pain framework, visit www.TheBenefitDoctor.com.
About The Benefit Doctor
The Benefit Doctor helps employers and employees save $1 BILLION in healthcare spending through their proven 5-step treatment protocol. With a mission to be a reliable employee benefits broker, they specialize in making employee benefits an actual benefit and reducing overall spend on healthcare.
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Original Press Release.
