(PRUnderground) April 10th, 2025

A&E Watches, one of San Francisco’s most trusted destinations for pre-owned Rolex timepieces, shares the inspiring family story behind its success. Founded by brothers Avi and Eli Dayan, A&E Watches has grown from a passion project into a respected name in luxury watches, backed by decades of expertise, trust, and hands-on service.

The story began in 1990, when Avi Dayan, working in the diamond industry, had a chance encounter that would change his life. An elderly couple visited his store and told him, “You don’t belong here. I’m going to teach you about watches. That’s the business you need to be in.” That moment sparked a new passion. With limited knowledge but a strong drive to learn, Avi immersed himself in the world of horology—studying auction catalogs, connecting with local experts, and uncovering the history and value of fine timepieces.

Recognizing the potential to build something lasting, Avi called his brother Eli, who was living in the Bahamas at the time. Eli brought technical knowledge and meticulous attention to detail, and together, the Dayan brothers began building A&E Watches from the ground up. From creating hand-written catalogs to joining industry guilds and buying watches from the public, their early work laid the foundation for the company’s reputation of honesty, expertise, and customer care.

Today, over 30 years later, A&E Watches remains a family-owned business, deeply committed to transparency, authenticity, and personalized service. The company specializes in A&E Certified Pre-Owned Rolex watches, each thoroughly inspected and backed by a 5-year extended warranty. Through dedication and integrity, the Dayan brothers have earned the trust of watch collectors and first-time buyers alike.

Today, you can visit their store in the San Francisco Gift and Jewelry Center or shop online at A&E Watches.

About A&E Watches

A&E Watches is a trusted retailer of certified pre-owned Rolex timepieces. With a commitment to authenticity and expert craftsmanship, every watch is fully inspected and guaranteed genuine. Based in San Francisco, A&E Watches serves collectors, investors, and enthusiasts seeking Rolex models with exceptional service and extended warranties.

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Original Press Release.