(PRUnderground) May 5th, 2025

Traverse Bay Farms, America’s #1 award-winning superfruit brand with over 38 national food awards, proudly announces the official relaunch of the Fruit Advantage website, now fully redesigned and optimized to serve as the online destination for all Fruit Advantage branded products.

The new www.FruitAdvantage.com is a focused e-commerce hub dedicated to educating and empowering health-conscious consumers with the benefits of fruit-based nutrition—including its flagship line of Tart Cherry Juice Concentrate, Dried Cherries, and the industry-trusted Fruit Advantage Tart Cherry Capsules. Visitors will also find a growing library of tart cherry recipes, fruit wellness guides, and convenient ways to integrate superfruits into their daily lives.

The Fruit Advantage website also includes videos and photos of Hollywood celebrities with their products.

“Fruit Advantage has always been about delivering targeted wellness benefits from nature’s most powerful fruits,” said Andy LaPointe, founder of Traverse Bay Farms. “With the new website, we’ve created a dedicated space where customers can explore the full product line, learn about the science behind each ingredient, and find natural solutions they can trust.”

Highlights of the New FruitAdvantage.com:

• Product-Focused Navigation: Every Fruit Advantage product is now front and center, including Tart Cherry Juice Concentrate, Tart Dried Cherries, Cherry Capsules, and more.
• Optimized for Wellness Shoppers: Clean design, mobile-first experience, and easy access to fruit health benefits, dosage instructions, and usage tips.
• Tart Cherry Education Center: Includes articles, recipe ideas, and a buyer’s guide to help consumers make informed choices about tart cherry supplements and juices.
• USA-Grown Promise: Reinforcing the brand’s long-standing commitment to quality, the products are made using as much Michigan-grown fruit as possible and shipped from Michigan’s cherry growing region.

The relaunch of FruitAdvantage.com is part of a larger multi-brand digital strategy by Traverse Bay Farms, which includes an integrated ecosystem of award-winning food and supplement websites designed to meet customers at every stage of their health journey.

About Fruit Advantage

Fruit Advantage is a premier line of superfruit supplements and functional foods developed under the Traverse Bay Farms brand. With a commitment to science-backed ingredients, no fillers or preservatives, and delivered to you from Northern Michigan’s cherry growing region, Fruit Advantage offers a targeted, natural approach to joint health, inflammation support, sleep, and more.

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms: America’s #1 Award-Winning Super Fruit Company

With over 48+ national food awards from America’s most prestigious food competitions, Traverse Bay Farms proudly stands as the nation’s leading super fruit company.

Our all-natural product line includes a variety of fruit salsa, fruit barbecue sauces, no-added-sugar dried cherries, dried blueberries and more. Additionally, we offer our renowned cherry juice and provide education on its numerous health benefits.

Discover Fruit Advantage: Health-Boosting Fruit Supplements

Fruit Advantage, our sister brand, specializes in condition-specific, fruit-based supplements. Our offerings include cherry capsules, blueberry capsules, and pomegranate capsules. We are particularly proud of Cherry Prime – Complete Muscle and Joint Complex, a patented formula that uniquely combines tart cherries with Glucosamine and Chondroitin for comprehensive muscle and joint support.

Experience the exceptional quality and health benefits of Traverse Bay Farms and Fruit Advantage today!

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Original Press Release.