Agriful and Starfish have formed a strategic partnership to enhance interoperability and streamline regulatory compliance across the fresh produce supply chain.
(PRUnderground) June 12th, 2025
Agriful, a software platform helping produce businesses manage orders, inventory, traceability, and reporting, and Starfish, a neutral connectivity layer enabling secure data sharing across food supply chain systems, are pleased to announce a strategic partnership aimed at strengthening interoperability and regulatory compliance in fresh produce supply chains.
Agriful provides produce companies with a comprehensive back-office platform, supporting sales and purchase order (SO/PO) management, inventory control, traceability, reporting, and accounting. Through this new partnership, Agriful customers will be able to share key traceability data with supply chain partners via Starfish, without changing their internal systems or workflows.
“Agriful is designed to make it easy for produce businesses to manage the complexity of daily operations,” said Patrick Crowley, CEO at Agriful. “By integrating with Starfish, we’re extending that value—enabling our customers to share critical data with their buyers, suppliers, and regulators in a standardized and secure way.”
The integration supports FSMA 204-aligned traceability by enabling the exchange of Key Data Elements (KDEs) and Critical Tracking Events (CTEs) using GS1 EPCIS standards. This allows Agriful users to participate in external traceability programs while maintaining full control over their data.
“Agriful is bringing a modern, tech-forward approach to produce operations,” said Starfish CEO Wiggs Civitillo. “By pairing their innovation with Starfish’s data-sharing network, we’re making traceability and compliance more accessible and powerful than ever before.”
The partnership reflects both companies’ shared focus on supporting a more transparent, connected, and resilient produce supply chain—powered by automation, interoperability, and practical, real-world tools.
About Agriful
Agriful is a software solution built for the produce industry, offering tools to manage orders, inventory, traceability, accounting, and reporting in one intuitive platform. Designed for growers, shippers, and distributors, Agriful simplifies operations and provides the visibility needed to run a more efficient, compliant, and profitable business. Learn more at www.agriful.com.
About Starfish Technology Inc
Starfish is the leading network for supply chain traceability, helping food companies share data with partners using the systems they already trust. By harmonizing data across systems, Starfish enables secure, real-time collaboration across the supply chain. Designed for interoperability, security, and automation, it empowers businesses to unlock better insights, reduce risk, and build more connected, compliant, and resilient supply chains. Learn more at www.starfish-network.com.
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Original Press Release.
