BiOMNI Beauty launches inclusive, science-backed hair care after WDIV-TV feature, offering clean, high-performance solutions for all textures and types.
(PRUnderground) June 26th, 2025
Fresh off her appearance on Local 4 WDIV’s “Keeping Your Hair Healthy” segment, master stylist and entrepreneur Dezi Santiago is proud to officially launch BiOMNI Beauty, a revolutionary hair care collection rooted in inclusivity, science, and performance.
BiOMNI Beauty offers a luxury-meets-everyday solution designed for all hair textures and types. Developed over the course of a decade by Santiago, founder of BiOMNI Beauty: For All and Swayd Style Lounge—the brand introduces a holistic 3-step Restore System powered by natural, bioactive ingredients and clean formulations.
During her WDIV-TV interview, Santiago emphasized the emotional and cultural significance of hair, along with the damage she’s witnessed from harsh styling practices and chemical exposure. “Hair is so much more important than we give it credit for,” Santiago said. “I’ve seen so many horror stories—from chemical relaxers to daily flat-ironing—and that’s exactly why I created BiOMNI Beauty.”
The BiOMNI Beauty Restore System includes:
- Moisture Cleanse Shampoo – A sulfate-free formula with vitamin B, rice protein, and castor oil to cleanse, strengthen, and hydrate.
- Conditioning Mask – A deep-repair treatment featuring keratin, collagen, shea butter, and essential vitamins to restore resilience and shine.
- Strength & Protect Leave-In Conditioner – A lightweight, multi-tasking leave-in with baobab, collagen, and vitamin E to detangle, shield from UV/heat, and smooth all textures.
All BiOMNI Beauty products are safe for natural, color-treated, and chemically processed hair, with no sulfates or parabens.
Santiago, recently profiled by Essence Magazine as a “beacon of empowerment in the beauty industry,” also announced a pilot salon partnership program that offers back-bar sizes to vetted beauty professionals—further expanding the brand’s reach into both at-home and professional care.
BiOMNI Beauty proudly partners with minority women-owned businesses across its pipeline, reflecting Santiago’s mission to center equity and authenticity in every aspect of beauty.
For more on Santiago’s healthy hair tips, view the full Local 4 WDIV segment here or watch the video on YouTube.
About BiOMNI.
Founded by Dezi Santiago, BiOMNI Beauty is a performance-driven, clean hair care brand made for all textures and types. Backed by science and over 20 years of professional experience, BiOMNI Beauty bridges the gap between luxury and inclusivity in hair care.
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Original Press Release.
