Austrian-born wellness brand introduces its celebrated organic care line for moms and babies to U.S. families

(PRUnderground) June 4th, 2025

After two decades of midwifery care and product innovation, Austrian founder Sarah Lares is introducing her celebrated brand, The Midwife in Vienna, to American families. Built on a foundation of natural healing, minimalist formulations, and hands-on maternal experience, the brand brings a new dimension of trust and transparency to maternal wellness in the U.S.

Rooted in European midwifery traditions, The Midwife in Vienna offers a curated collection of teas, balms, and baby skincare that support the transitions of pregnancy, birth, and early parenthood. Each product is handcrafted in Austria with certified organic ingredients—many vegan, biodegradable, and free of synthetics or artificial fragrance.

“With every birth I’ve attended, I’ve seen the emotional and physical transformation women go through,” says Lares. “That’s what inspired me to create products that feel safe, intentional, and soothing. Our formulas are born from care, not trends.”

Among the products launching stateside are:

• Back to You – Organic Tea, to support uterine recovery after birth
• A Cup of So Relaxing, a calming herbal blend for expectant mothers
• Nipple SOS, a healing, baby-safe nipple balm
• Baby’s Bottom, for gentle protection against diaper rash
• Baby’s First Bath, a soothing salt and herb soak for newborns

The brand enters a U.S. market that’s increasingly focused on ingredient transparency, sustainability, and holistic health. Many parents now seek clean-label products that align with their values, and The Midwife in Vienna meets that need with rigorous organic certifications and a European sensibility of understated wellness.

The U.S. rollout begins with an online launch, focused on conscious maternity and parenting.

“We’re here to make early parenthood feel a little more grounded and a lot more natural,” adds Lares. “This brand was built from love, expertise, and deep respect for the parenting journey. We’re honored to now share it with American families.”

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand rooted in nearly 20 years of hands-on birth and postpartum care. Specializing in organic, minimalist products for mothers and babies, the company blends time-honored midwifery wisdom with modern sustainability. From nurturing herbal teas to gentle baby skincare, every product is crafted in Austria using certified organic ingredients, many of which are vegan and food-grade. The brand stands for simplicity, trust, and natural care—empowering families through every step of the parenting journey.

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Original Press Release.