Prone Labs, the company behind the successful Prone Cushion, is launching its latest innovation: Prone Pillow ZZZ—the first pillow designed from the ground up specifically for stomach sleepers.
(PRUnderground) July 30th, 2025
More than 9% of the world’s population—over 700 million people—sleep on their stomachs, yet traditional pillows predominantly serve back and side sleepers. Conventional pillows force stomach sleepers to compromise between comfort and proper spinal alignment, and even pillows marketed as suitable for stomach sleepers typically fail to address their unique needs.
“For too long, stomach sleepers like myself have had to settle for pillows that just weren’t made for us,” says Yune Joo, co-creator of Prone Pillow ZZZ. “We’ve all tried stacking pillows, adjusting our head positions, and rotating our necks—but still ended up uncomfortable. The issue is that conventional pillows don’t genuinely support the distinct posture of stomach sleeping.”
Prone Pillow ZZZ: Truly Understanding Stomach Sleepers
Prone Pillow ZZZ is thoughtfully engineered to fulfill the unique sensory and comfort needs of stomach sleepers, who sleep face-down—upside down compared to back and side sleepers. The product focuses on delivering three essential sensations that enhance comfort and sleep quality.
The Hug Sensation addresses the natural gap created beneath your body when sleeping on your stomach. Without proper support, this gap can cause misalignment and vulnerability during sleep. Prone Pillow ZZZ perfectly fills this gap, creating a comforting, embracing sensation. Hugging the pillow replicates the soothing feeling of holding someone, reducing anxiety and promoting relaxation, resulting in deeper and more restful sleep.
The Gentle Side Support provides comforting pressure along the sides of your head, mimicking the soothing sensation of being held gently. The pillow features a V-shaped head support design, enabling your head to comfortably lean sideways without excessive rotation, ensuring support while allowing natural movement and comfort.
Stomach-Friendly Comfort is crucial, recognizing that the stomach area is particularly delicate due to the absence of bones, composed entirely of muscle and skin. The pillow’s unique Dream Formula (Somni Foam) gently supports your upper body, delivering zero-gravity comfort that entirely removes pressure from your stomach, offering complete relaxation.
Over two years of development, Prone Pillow ZZZ has been rigorously tested by more than 500 real stomach sleepers and refined through advanced AI simulations across diverse body types. This meticulous approach has allowed the creation of a pillow genuinely aligned with stomach sleepers’ distinct comfort needs.
With Prone Pillow ZZZ’s carefully considered, patent-pending design, stomach sleepers finally experience the supportive comfort they’ve been missing, achieving better sleep, improved comfort, and pain-free mornings.
“We didn’t just tweak an existing pillow—we built Prone Pillow ZZZ from the ground up for stomach sleepers,” says Jin Kim, co-creator of Prone Pillow ZZZ. “Every detail was carefully designed to provide the deep, comfortable sleep stomach sleepers truly deserve.”
Prone Pillow ZZZ is now live on Kickstarter. Early supporters can enjoy up to 50% off by signing up at pronelabs.com/pages/pronepillowzzz. Any additional products will be at 60% off for the limited Kickstarter campaign period.
About Prone Labs
Comfort Space is the parent company of Prone Labs. With its motto “comfort is a basic human right,” Comfort Space Co. is a startup dedicated to solving daily body pain with innovative products that have never existed before.
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Original Press Release.
