What Happened?

A number of stocks fell in the afternoon session after the Trump administration announced intentions to impose a 35% tariff on many goods imported from Canada. 

This move is far more than a typical trade dispute; it targets the United States' largest and most deeply integrated trading partner. Canada is not merely a neighbor but a critical component of North American supply chains, particularly in sectors like automotive, energy, and critical minerals. This move has sparked concerns about potential retaliatory actions and a wider impact on the North American economy, leading to a risk-off sentiment among investors. The S&P 500, Dow Jones Industrial Average, and Nasdaq all opened lower, pulling back from recent record highs and heading for their first weekly loss in three weeks. 

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Advertising Software company PubMatic (NASDAQ: PUBM) fell 4.5%. Is now the time to buy PubMatic? Access our full analysis report here, it’s free.
• Advertising Software company DoubleVerify (NYSE: DV) fell 4.9%. Is now the time to buy DoubleVerify? Access our full analysis report here, it’s free.
• Document Management company DocuSign (NASDAQ: DOCU) fell 3.2%. Is now the time to buy DocuSign? Access our full analysis report here, it’s free.
• Sales Software company HubSpot (NYSE: HUBS) fell 4.6%. Is now the time to buy HubSpot? Access our full analysis report here, it’s free.
• Automation Software company UiPath (NYSE: PATH) fell 3.3%. Is now the time to buy UiPath? Access our full analysis report here, it’s free.

Zooming In On DoubleVerify (DV)

DoubleVerify’s shares are somewhat volatile and have had 12 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

DoubleVerify is down 24.1% since the beginning of the year, and at $14.63 per share, it is trading 36.6% below its 52-week high of $23.07 from February 2025. Investors who bought $1,000 worth of DoubleVerify’s shares at the IPO in April 2021 would now be looking at an investment worth $406.25.

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