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Upland Software (UPLD) Stock Trades Up, Here Is Why

By: StockStory
August 27, 2025 at 12:31 PM EDT

UPLD Cover Image

What Happened?

Shares of cloud software provider Upland Software (NASDAQ: UPLD) jumped 3.2% in the morning session after an analyst at Needham upgraded the stock to Buy from Hold and set a price target of $4.50. 

The analyst, Scott Berg, highlighted that Upland has successfully stabilized its business through a more defined product focus and enhanced cash flow visibility. According to Berg, the company is on a clear growth trajectory driven by debt reduction and advancements in AI. Needham projects Upland will become a leaner, cash-generating entity, forecasting over $20 million in annual free cash flow and expanding margins as it concentrates on knowledge and content management solutions. The $4.50 price target is based on a valuation of 8.0 times the company's projected fiscal 2025 adjusted EBITDA.

After the initial pop the shares cooled down to $2.79, down 2.1% from previous close.

Is now the time to buy Upland Software? Access our full analysis report here, it’s free.

What Is The Market Telling Us

Upland Software’s shares are extremely volatile and have had 66 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 2 days ago when the stock gained 3.3% on the news that Needham & Company upgraded the stock to a Buy from a Hold rating. The upgrade from Needham & Company LLC also came with a $4.50 price target on the software maker's stock. This move reflects a more optimistic view from the analyst firm on the company's future performance. Adding to the positive sentiment, another research firm, Craig Hallum, had also recently raised its rating on Upland Software. It upgraded the shares from a “hold” rating to a “buy” rating and established a $3.50 price target, signaling growing confidence from market analysts.

Upland Software is down 37.7% since the beginning of the year, and at $2.79 per share, it is trading 47.5% below its 52-week high of $5.31 from December 2024. Investors who bought $1,000 worth of Upland Software’s shares 5 years ago would now be looking at an investment worth $71.98.

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