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2 Reasons IBTA is Risky and 1 Stock to Buy Instead

By: StockStory
September 03, 2025 at 00:03 AM EDT

IBTA Cover Image

Over the past six months, Ibotta’s shares (currently trading at $27.13) have posted a disappointing 16.7% loss, well below the S&P 500’s 9.7% gain. This was partly driven by its softer quarterly results and may have investors wondering how to approach the situation.

Is now the time to buy Ibotta, or should you be careful about including it in your portfolio? See what our analysts have to say in our full research report, it’s free.

Why Is Ibotta Not Exciting?

Even with the cheaper entry price, we don't have much confidence in Ibotta. Here are two reasons we avoid IBTA and a stock we'd rather own.

1. Fewer Distribution Channels Limit its Ceiling

With $367.6 million in revenue over the past 12 months, Ibotta is a small player in the business services space, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and numerous distribution channels.

2. Revenue Projections Show Stormy Skies Ahead

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect Ibotta’s revenue to drop by 10.1%, a decrease from This projection doesn't excite us and implies its products and services will face some demand challenges.

Final Judgment

Ibotta isn’t a terrible business, but it doesn’t pass our bar. After the recent drawdown, the stock trades at 7× forward EV-to-EBITDA (or $27.13 per share). While this valuation is fair, the upside isn’t great compared to the potential downside. We're fairly confident there are better stocks to buy right now. We’d recommend looking at one of Charlie Munger’s all-time favorite businesses.

Stocks We Would Buy Instead of Ibotta

Donald Trump’s April 2025 "Liberation Day" tariffs sent markets into a tailspin, but stocks have since rebounded strongly, proving that knee-jerk reactions often create the best buying opportunities.

The smart money is already positioning for the next leg up. Don’t miss out on the recovery - check out our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.

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